Key takeaways
- Format: Vertical lifestyle ad with a real home and a convenience headline
- Best for: Driving homeowners to an online quote or pricing tool
- Hook: Get your solar price instantly, online
- Reuse it: Swap the house photo for a home typical of your target region
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Relatable home
A typical suburban house helps viewers picture solar on their own roof.
- 02
Speed as a benefit
'Instant' answers the common fear that solar quotes take time and home visits.
- 03
Natural light
The golden-hour photo feels warm and authentic rather than staged.
- 04
Minimal copy
Four words are easy to read in a quick scroll through Stories.
Full creative breakdown
Who this ad targets
US homeowners who picture solar as an upgrade to their home and lifestyle rather than a technical purchase. The house or home-installation scene speaks to families in suburban single-family homes, environmentally minded buyers and people who want reliable power during outages. It suits awareness and early consideration campaigns aimed at broad homeowner audiences, lookalikes of past customers and people interested in sustainability and home improvement.
Copywriting analysis
'Instant online solar pricing' packs three benefits into four words. 'Instant' promises speed, 'online' promises convenience and control, and 'pricing' tells people exactly what they will get. The headline avoids sales language and does not ask for a commitment, which lowers the barrier for first-time solar researchers. Because the line is a noun phrase rather than a command, it reads like a service description, which feels informative and trustworthy. The thin typeface keeps the tone calm and premium. The copy relies on the photo to create desire and on the headline to remove friction, a balanced approach for top-of-funnel lead generation.
Visual design
A full-bleed photo of a real house fills most of the frame, with the solar panels clearly visible on the roof. Golden-hour light warms the façade and adds depth. The navy logo sits in clean sky space at the top right. A dark gradient at the bottom creates contrast for the white headline. The composition is simple and centred on the home.
How to adapt this template for your brand
- Use a real-looking photo of a home or installation that matches your target buyer's neighbourhood.
- Place a short headline on a dark gradient at the bottom or top of the image.
- Keep only one message: a benefit, a feeling or a simple next step.
- Add the logo in a consistent position across all variations of the campaign.
- Test daytime versus evening scenes to see which emotion drives more leads.
Tips for solar energy ads on Meta
On Meta, this vertical lifestyle style blends well into Stories and Reels and works for broad homeowner audiences and lookalikes. Use Feed placements with a square crop of the same scene. On Google Demand Gen, the homely imagery performs well alongside YouTube and Discover content. Keep text under a fifth of the image, and point the CTA to a quote or pricing page so the soft message still leads to a clear action.
About this creative
This vertical Sunrun ad features a beige colonial-style house with black shutters, a white porch and a row of black solar panels on the roof. Tall pine trees stand behind it, and the warm low sun gives the scene a golden-hour glow. The photo looks like a real customer home in the Northeast, which helps viewers imagine solar on their own house. The Sunrun logo sits in navy in the top right corner against a pale sky. At the bottom, a navy gradient holds the white headline 'Instant online solar pricing' in a clean, light sans-serif. There is no product render, no battery and no offer; the creative relies on the familiar home and a simple promise of speed and convenience. It targets people in the early research phase who want a quick number without a sales visit. The overall feeling is honest, local and low-pressure, which suits awareness and lead-generation campaigns.
Meta ad · 338 × 600 · Solar Energy
Sunrun 'Instant Online Solar Pricing' Lifestyle Ad
This vertical Sunrun ad shows a classic two-storey American home with black solar panels on the roof, set among tall pine trees at golden hour. The short headline promises instant online solar pricing. It is a simple lifestyle ad template for driving homeowners to an online quote tool.
Added
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Details
Ad copy
Primary text
Curious what solar would cost for your home? Get instant online solar pricing from Sunrun, America's #1 home solar company. No pressure, just your price.
Description
See your price in minutes
On-image text
SUNRUN | Instant online solar pricing
Headline ideas for this template
- 1What would solar cost for your home?
- 2Your solar price, in seconds
- 3Get a solar quote without a sales call
- 4See your solar savings online today
- 5Solar pricing made instant
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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