Key takeaways
- Format: Square offer ad that combines an emotional scene with a monthly price
- Best for: Outage protection and backup power offers
- Hook: Your home keeps its power when you need it most
- Reuse it: Pair any 'peace of mind' benefit with a clear monthly price
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Benefit-first headline
'Power when you need it' sells the outcome, reliability, before mentioning the product.
- 02
Story in one image
The lit house in a dark neighbourhood shows the value of backup power without words.
- 03
Clear price anchor
$44.99/month is set larger than the surrounding copy, making the offer easy to remember.
- 04
Product scale
The oversized Powerwall dominates the corner, so viewers instantly link the benefit to the hardware.
Full creative breakdown
Who this ad targets
US homeowners with suitable roofs who are already curious about solar but held back by upfront cost. The monthly price frames a home battery as an affordable add-on rather than a big investment, which appeals to budget-conscious households, families worried about outages and people who compare monthly bills. It also speaks to existing solar shoppers in sunny or outage-prone states such as California, Arizona and Texas who want backup power without paying cash.
Copywriting analysis
The copy has two layers. The headline 'Power when you need it.' is short, confident and emotional; it speaks to the fear of outages without naming it, which keeps the tone positive. The full stop adds a sense of certainty. The supporting line then delivers the deal: 'Get a home backup battery for $44.99/month when you go solar'. Calling it a 'home backup battery' instead of only a brand name makes the purpose clear for people who do not know what a Powerwall is. The condition 'when you go solar' is honest and sets expectations, while the asterisk points to terms. Benefit first, price second is a proven structure.
Visual design
A dark, cinematic dusk photo sets a calm and secure mood, and the warm window lights draw the eye to the house. White bold type in the upper left reads clearly against the dark sky. A thin line separates the headline from the offer. The large, bright Powerwall in the lower right balances the text and adds a strong focal point, while the Sunrun logo anchors the bottom left.
How to adapt this template for your brand
- Swap the product and the monthly price for your own offer, keeping the price as the largest element.
- Keep an urgency tag such as 'Limited time offer' or 'Offer ends soon' above the headline.
- State the condition of the offer in one short line (e.g. 'when you go solar').
- Place a clean product render on a simple, on-brand background so the price stays readable.
- Add a compact disclaimer and logo at the bottom and test two price framings against each other.
Tips for solar energy ads on Meta
On Meta, run this as a Stories and Reels placement for the vertical version and Feed for square, keeping the price inside the safe zone so it is not covered by UI. Pair it with a lead form or a quote-calculator landing page. On Google Display and Demand Gen, the price-led headline works well for retargeting people who visited solar pages. Rotate the urgency label every few weeks to limit ad fatigue, and keep disclaimers legible for compliance.
About this creative
This square Sunrun ad mixes emotion and price. The background is an aerial dusk photo of a quiet suburban neighbourhood with hills in the distance. In the middle sits a two-storey house with solar panels on the roof, warm lights in the windows and an electric car in the driveway, while the surroundings look dim, implying the home has power when others might not. A large white Tesla Powerwall fills the bottom right corner, almost like a product cut-out, with the black Tesla logo in the centre. In the top left, the bold headline 'Power when you need it.' is followed by a thin divider line and the offer: 'Get a home backup battery for $44.99/month when you go solar'. The price is set larger and bolder than the rest. The Sunrun logo and a terms line sit at the bottom left. The overall mood is calm, safe and premium, positioning the battery as peace of mind at a low monthly cost.
Meta ad · 338 × 600 · Solar Energy
Sunrun 'Power When You Need It' Backup Battery Ad
This square Sunrun ad sells a home backup battery for $44.99 a month with a new solar system. A glowing house at dusk and a large Tesla Powerwall create a sense of security, while the price makes the offer feel affordable. It is a strong template for outage-protection and monthly offer ads.
Added
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Details
Ad copy
Primary text
Power when you need it. Get a home backup battery for $44.99/month when you go solar with Sunrun, and keep your home running through outages. Terms apply.
Description
Keep the lights on when the grid goes down
On-image text
Power when you need it. | Get a home backup battery for $44.99/month when you go solar* | SUNRUN | *Terms & Conditions apply. See website for more details.
Headline ideas for this template
- 1Keep the lights on for $44.99/month
- 2Blackout? Your home won't notice
- 3Backup power, solar-ready, $44.99/mo
- 4Peace of mind for $44.99 a month
- 5Your home's power plan for outages
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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