Key takeaways
- Format: Vertical night-time lifestyle ad with an authority claim
- Best for: Outage protection and brand-trust campaigns
- Hook: Keep the lights on when your neighbours can't
- Reuse it: Pair a 'lit home in the dark' scene with your strongest trust claim
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Visual contrast
The glowing house in a dark neighbourhood shows the benefit of storage instantly.
- 02
Authority claim
'America's #1 provider' reassures buyers that they are choosing a leader.
- 03
Emotion over price
Without a price, the ad focuses on safety and peace of mind.
- 04
Product in the foreground
The large Franklin battery connects the hardware to the outcome.
Full creative breakdown
Who this ad targets
US homeowners who picture solar as an upgrade to their home and lifestyle rather than a technical purchase. The house or home-installation scene speaks to families in suburban single-family homes, environmentally minded buyers and people who want reliable power during outages. It suits awareness and early consideration campaigns aimed at broad homeowner audiences, lookalikes of past customers and people interested in sustainability and home improvement.
Copywriting analysis
'Power when you need it.' is a confident, benefit-led headline that addresses outage worries without fear-mongering. The full stop gives it a definitive tone. The subhead 'Get solar and storage from America's #1 provider' combines a clear product category with social proof; the '#1' claim is a strong trust signal in a market where buyers worry about installer quality. The copy is short and calm, letting the image tell the story. It is less direct than an offer ad, so it works best in awareness and retargeting, especially when paired with the price-led square version in the same campaign.
Visual design
A dark, moody photo sets the scene, with warm window light drawing the eye to the solar home. Bold white type sits at the top against the dark sky, separated from the subhead by a thin line. The Franklin battery enters from the lower left, adding depth and a product anchor. The logo balances the bottom right corner, completing a diagonal reading line from headline to brand.
How to adapt this template for your brand
- Use a real-looking photo of a home or installation that matches your target buyer's neighbourhood.
- Place a short headline on a dark gradient at the bottom or top of the image.
- Keep only one message: a benefit, a feeling or a simple next step.
- Add the logo in a consistent position across all variations of the campaign.
- Test daytime versus evening scenes to see which emotion drives more leads.
Tips for solar energy ads on Meta
On Meta, this vertical lifestyle style blends well into Stories and Reels and works for broad homeowner audiences and lookalikes. Use Feed placements with a square crop of the same scene. On Google Demand Gen, the homely imagery performs well alongside YouTube and Discover content. Keep text under a fifth of the image, and point the CTA to a quote or pricing page so the soft message still leads to a clear action.
About this creative
This vertical Sunrun ad is the story version of the 'Power when you need it' concept. A dark, aerial dusk photo shows a suburban neighbourhood with hills in the background. In the middle right, a two-storey house with solar panels on the roof glows with warm lights from its windows and garage, while the area around it is dim. A white FranklinWH battery with a blue light strip rises from the bottom left corner, large in the foreground, linking the product to the glowing home. The top of the frame carries the bold white headline 'Power when you need it.', a thin divider line and the subhead 'Get solar and storage from America's #1 provider.' The white Sunrun logo sits in the bottom right. Unlike the square version, there is no price; the ad sells security and authority instead. The mood is calm and cinematic, aimed at homeowners worried about blackouts.
Meta ad · 338 × 600 · Solar Energy
Sunrun 'Power When You Need It' Story Ad
This vertical Sunrun ad shows a brightly lit house at dusk in a darkened neighbourhood, with a FranklinWH battery in the foreground. The copy promises power when you need it from America's #1 solar and storage provider. It is a strong lifestyle template that combines peace of mind with category authority.
Added
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Details
Ad copy
Primary text
Power when you need it. Get solar and storage from America's #1 provider and keep your home running when the grid goes down.
Description
Solar and storage from America's #1 provider
On-image text
Power when you need it. | Get solar and storage from America's #1 provider. | SUNRUN
Headline ideas for this template
- 1When the grid goes dark, you don't
- 2Outage-ready homes start here
- 3Your backup plan from America's #1
- 4Keep your home powered, always
- 5Solar plus storage for real peace of mind
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
