Close-up of a pitched roof with dark solar panels on a light house at golden hour, with Get an instant solar quote text — A sunlit roof with panels and a one-line promise of an instant quote keeps the path to action simple.

Key takeaways

Format: Vertical lifestyle ad with a rooftop close-up and a quote CTA
Best for: Lead generation for solar and home improvement quotes
Hook: Get your solar quote instantly
Reuse it: Swap the roof photo and keep the top-aligned headline layout

Available sizes

Meta Stories/Reels (9:16)338 × 600 · JPG

What is a lifestyle ad?

A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.

See all lifestyle ads →

Why this lifestyle ad works

01
Action-first copy
'Get an instant solar quote' tells people exactly what they receive by clicking.
02
Hero panels
The close-up makes the solar panels the visual hero, showing the end result.
03
Warm, real light
Golden-hour light makes the scene feel natural and inviting.
04
Top-aligned text
Putting the copy in the sky keeps the roof and panels fully visible.

Full creative breakdown

Who this ad targets

US homeowners who picture solar as an upgrade to their home and lifestyle rather than a technical purchase. The house or home-installation scene speaks to families in suburban single-family homes, environmentally minded buyers and people who want reliable power during outages. It suits awareness and early consideration campaigns aimed at broad homeowner audiences, lookalikes of past customers and people interested in sustainability and home improvement.

Copywriting analysis

The headline 'Get an instant solar quote' follows a classic direct-response pattern: verb, speed, benefit. 'Get' signals an easy action, 'instant' removes the fear of long waits or sales calls, and 'solar quote' is a clear, searchable phrase that matches what people look for. Bolding 'solar quote' stresses the deliverable. The copy is short enough to read in under two seconds, which suits Stories. It avoids hype and price claims, staying credible. It is similar to Sunrun's 'Instant online solar pricing' ad, so the two can be tested against each other to compare 'quote' and 'pricing' wording.

Visual design

The image is a low-angle crop of a roof with panels, framed by a tree on the right. The top of the frame is a navy-to-sky gradient that carries the logo and headline, flipping the usual bottom-text layout. White type in light and bold weights creates hierarchy. The composition leaves the roof clear and lets the warm light give depth.

How to adapt this template for your brand

Use a real-looking photo of a home or installation that matches your target buyer's neighbourhood.
Place a short headline on a dark gradient at the bottom or top of the image.
Keep only one message: a benefit, a feeling or a simple next step.
Add the logo in a consistent position across all variations of the campaign.
Test daytime versus evening scenes to see which emotion drives more leads.

Tips for solar energy ads on Meta

On Meta, this vertical lifestyle style blends well into Stories and Reels and works for broad homeowner audiences and lookalikes. Use Feed placements with a square crop of the same scene. On Google Demand Gen, the homely imagery performs well alongside YouTube and Discover content. Keep text under a fifth of the image, and point the CTA to a quote or pricing page so the soft message still leads to a clear action.

About this creative

This vertical Sunrun ad focuses on a pitched roof covered with dark blue solar panels. The house walls are pale and catch the warm, low evening sun, while a tree with autumn leaves frames the right edge. The angle is low and close, so the panels look large and premium. The top third of the frame is a deep navy gradient that blends into a soft blue sky, holding the white Sunrun logo in the top right and the headline 'Get an instant solar quote' on the left, with 'solar quote' set in bold. The image looks like a real home, possibly a European-style or Pacific Northwest house, giving a calm, natural feeling. There is no offer or price, only a clear action and a promise of speed. The ad is aimed at homeowners starting to research solar who want a quick idea of costs, and it works as a simple, scalable lead generation creative.

Meta ad · 338 × 600 · Solar Energy

Sunrun 'Get an Instant Solar Quote' Lifestyle Ad

This vertical Sunrun ad shows a close-up of a house roof covered in solar panels at golden hour, with a navy sky gradient carrying the headline 'Get an instant solar quote'. It is a clean, lifestyle-led lead generation template for solar and home improvement brands.

Added 10 Oct 2026