Key takeaways
- Format: Vertical split-layout ad with a night scene and a product panel
- Best for: Brand awareness focused on reliability and backup power
- Hook: Your home is always on and always ready
- Reuse it: Pair any emotional scene with a clean white product-and-CTA panel
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Rhythmic headline
'Always On, Always Ready' uses repetition, making it catchy and easy to remember.
- 02
Night-time proof
A lit home at night shows the benefit of storage without technical claims.
- 03
Split layout
The white lower panel gives the product and CTA a clear, uncluttered space.
- 04
Visible CTA
A navy 'Learn more' button makes the next step obvious.
Full creative breakdown
Who this ad targets
US homeowners who picture solar as an upgrade to their home and lifestyle rather than a technical purchase. The house or home-installation scene speaks to families in suburban single-family homes, environmentally minded buyers and people who want reliable power during outages. It suits awareness and early consideration campaigns aimed at broad homeowner audiences, lookalikes of past customers and people interested in sustainability and home improvement.
Copywriting analysis
'Always On, Always Ready.' uses parallel structure and repetition, a classic slogan technique that boosts memorability. Bolding 'On' and 'Ready' highlights the two promises: continuous power and preparedness for outages. The supporting line 'Solar and battery storage for sustainable living.' explains the category and adds an eco benefit, so the ad appeals to both security-minded and green-minded buyers. The CTA 'Learn more' is soft, suiting top-of-funnel audiences. There is no price or urgency, so the copy builds brand associations rather than driving immediate conversions. It would pair well with offer ads in a retargeting sequence.
Visual design
The top half is a moody night photo with warm window light and a red door as a focal point. The bottom half is a bright white panel with navy text, a pill button and the logo. The Powerwall bridges both halves, creating depth and linking the scene to the product. The contrast between dark and light zones makes the layout easy to scan.
How to adapt this template for your brand
- Use a real-looking photo of a home or installation that matches your target buyer's neighbourhood.
- Place a short headline on a dark gradient at the bottom or top of the image.
- Keep only one message: a benefit, a feeling or a simple next step.
- Add the logo in a consistent position across all variations of the campaign.
- Test daytime versus evening scenes to see which emotion drives more leads.
Tips for solar energy ads on Meta
On Meta, this vertical lifestyle style blends well into Stories and Reels and works for broad homeowner audiences and lookalikes. Use Feed placements with a square crop of the same scene. On Google Demand Gen, the homely imagery performs well alongside YouTube and Discover content. Keep text under a fifth of the image, and point the CTA to a quote or pricing page so the soft message still leads to a clear action.
About this creative
This vertical Sunrun ad uses a split layout. The top half is a dark, blue-green night scene of a two-storey house with solar panels on the roof, warm lights in the windows and a glowing red front door under a lit porch. A second house and trees sit in the dark background, giving a quiet suburban feel. The headline 'Always On, Always Ready.' sits in white at the top, with 'On' and 'Ready' in bold. The bottom half switches to a clean white panel. On the left, a white Tesla Powerwall rises from the bottom edge, overlapping the photo for depth. On the right, navy text reads 'Solar and battery storage for sustainable living.', followed by a navy 'Learn more' pill button and the navy Sunrun logo. The ad mixes the emotional promise of reliable night-time power with a structured, banner-like product area. It feels calm and trustworthy, designed for awareness and consideration among homeowners who value reliability.
Meta ad · 338 × 600 · Solar Energy
Sunrun 'Always On, Always Ready' Lifestyle Ad
This vertical Sunrun ad combines a night-time photo of a lit house with solar panels and a Tesla Powerwall on a white panel below. The headline 'Always On, Always Ready' promises reliable power. It is a split-layout lifestyle template that pairs emotion with a clear product and button.
Added
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Details
Ad copy
Primary text
Always on, always ready. Sunrun solar and battery storage keeps your home powered day and night, for more sustainable living. Learn more.
Description
Solar and battery storage for sustainable living
On-image text
Always On, Always Ready. | Solar and battery storage for sustainable living. | Learn more | SUNRUN
Headline ideas for this template
- 1Day or night, your power's ready
- 2Always on, even when the grid isn't
- 3Ready for the next outage?
- 4Sustainable power, around the clock
- 5Your home, always powered
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
