Tesla Powerwall on a dark wooden house wall by a window in sunset light, with a New Year sustainability message — Sunrun links New Year resolutions to a sustainable home upgrade with solar and battery storage.

Key takeaways

Format: Seasonal vertical lifestyle ad with a product installed at home
Best for: New Year campaigns and resolution-themed promotions
Hook: Make sustainability your New Year resolution
Reuse it: Swap the season (spring, summer) and keep the installed-product photo

Available sizes

Meta Stories/Reels (9:16)338 × 600 · JPG

What is a lifestyle ad?

A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.

See all lifestyle ads →

Why this lifestyle ad works

01
Seasonal hook
The New Year framing taps into a moment when people plan changes and fresh starts.
02
Real installation
Showing the battery on a home wall helps people imagine it on their own house.
03
Warm lighting
Sunset light makes the hardware look inviting rather than technical.
04
Clear product category
'Solar and Battery Storage' explains the offer simply for newcomers.

Full creative breakdown

Who this ad targets

US homeowners who picture solar as an upgrade to their home and lifestyle rather than a technical purchase. The house or home-installation scene speaks to families in suburban single-family homes, environmentally minded buyers and people who want reliable power during outages. It suits awareness and early consideration campaigns aimed at broad homeowner audiences, lookalikes of past customers and people interested in sustainability and home improvement.

Copywriting analysis

The headline uses a timely hook: 'Start the Year off Sustainably'. It links the product to the familiar habit of New Year resolutions, which makes buying solar feel like a positive personal goal rather than a large expense. The bold part carries the emotion, while the lighter part, 'with Solar and Battery Storage', explains the product. The title-case capitalisation adds a formal, campaign-like tone. There is no price, offer or urgency, so the copy works best for awareness and nurturing. The message would be stronger with a CTA or offer added in the primary text, but as on-image copy it stays clean and on-brand.

Visual design

A close, real-world photo of the Powerwall on dark timber siding fills the top two thirds. Side lighting at sunset creates warmth and texture, and the copper TESLA lettering adds a premium detail. The wood texture keeps the scene warm and homely. The navy gradient below keeps text legible, with bold and regular weights creating hierarchy. The centred white logo finishes the composition.

How to adapt this template for your brand

Use a real-looking photo of a home or installation that matches your target buyer's neighbourhood.
Place a short headline on a dark gradient at the bottom or top of the image.
Keep only one message: a benefit, a feeling or a simple next step.
Add the logo in a consistent position across all variations of the campaign.
Test daytime versus evening scenes to see which emotion drives more leads.

Tips for solar energy ads on Meta

On Meta, this vertical lifestyle style blends well into Stories and Reels and works for broad homeowner audiences and lookalikes. Use Feed placements with a square crop of the same scene. On Google Demand Gen, the homely imagery performs well alongside YouTube and Discover content. Keep text under a fifth of the image, and point the CTA to a quote or pricing page so the soft message still leads to a clear action.

About this creative

This vertical Sunrun ad shows a white Tesla Powerwall mounted on the dark brown wooden siding of a house, next to a window. Warm, low sunlight hits the battery from the side, creating a soft glow and long shadows, and the TESLA wordmark in copper-coloured letters is clearly visible on the front. The photo feels real and intimate, as if taken at a customer's home in the late afternoon. The lower half fades into a deep navy gradient where the headline sits in white: 'Start the Year off Sustainably with Solar and Battery Storage.' The words 'Start the Year off Sustainably' are in bold, making the seasonal message the main hook. The white Sunrun logo is centred below. The ad ties the January resolution moment to a home upgrade, encouraging people to act now. There is no price or urgency, so it works mainly as a seasonal awareness and consideration message for eco-minded homeowners.

Meta ad · 338 × 600 · Solar Energy

Sunrun 'Start the Year off Sustainably' Ad

This vertical Sunrun ad shows a Tesla Powerwall mounted on the dark wooden wall of a home at sunset, with a New Year message about solar and battery storage. It is a seasonal lifestyle ad template that ties a resolution moment to a sustainable home upgrade.

Added 10 Oct 2026