Two white FranklinWH home batteries installed on a grey house wall with a conduit pipe, with Start living sustainably text — A real-world install of two Franklin batteries shows exactly what home storage looks like.

Key takeaways

Format: Vertical product shot of a real battery installation
Best for: Building trust and showing what installed hardware looks like
Hook: Start living sustainably with home storage
Reuse it: Use an authentic customer install photo instead of a render

Available sizes

Meta Stories/Reels (9:16)338 × 600 · JPG

What is a product shot ad?

A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.

See all product shot ads →

Why this product shot ad works

01
Authentic install
A real-looking photo shows what the batteries look like on a home, reducing uncertainty.
02
Two units
Showing a pair of batteries suggests more capacity and whole-home backup.
03
Lifestyle promise
'Start living sustainably' sells a way of life, not just a product.
04
Brand flexibility
Featuring Franklin shows Sunrun offers more than one battery option.

Full creative breakdown

Who this ad targets

US homeowners researching solar and home batteries who want to see the hardware before committing. The clean product focus suits people comparing brands like Tesla Powerwall or Franklin, early adopters interested in home tech, and households in outage-prone regions who value energy independence. It works well in the consideration stage, for audiences who already know they want solar and are now deciding who to buy it from.

Copywriting analysis

The headline 'Start living sustainably with solar and battery storage' leads with an invitation. 'Start living' frames sustainability as a new lifestyle that begins today, while 'sustainably' gives eco-minded viewers a sense of purpose. The bold weight on 'Start living sustainably' makes the emotional part stand out, and the regular-weight line explains the product category simply. Compared with offer-led ads, this copy is soft and aspirational; it does not push a price. It works well as a consideration message and would benefit from pairing with a clearer CTA, such as a quote link, in the primary text.

Visual design

The design relies on a candid, documentary-style photo of two batteries on a grey wall. The muted palette of white, grey and blue feels clean and technical. A navy gradient at the bottom holds the copy in white, with bold and regular weights for hierarchy. The centred logo and text create a calm layout consistent with Sunrun's other story ads.

How to adapt this template for your brand

Replace the hero product with your own, shot or rendered against a simple contextual background.
Keep the headline short (under eight words) and place it on a dark gradient for contrast.
Highlight one benefit or one action, such as getting a price online.
Put the logo centred under the copy for a clean, premium hierarchy.
Create a square and a vertical version so the same design covers Feed and Stories.

Tips for solar energy ads on Meta

On Meta, use the vertical version in Stories and Reels where the tall product fills the screen, and test it against lifestyle imagery in Feed. On Google Demand Gen and Display, the product-first visual helps brand recall for prospects already searching for home batteries. Keep the copy inside the central safe area and send clicks to a page that matches the promise in the headline, such as an online price calculator.

About this creative

This vertical Sunrun creative shows two white FranklinWH home batteries mounted on the grey siding of a house. A metal conduit pipe runs across the top, connecting the units, and the left battery is slightly smaller in the frame, creating depth. A blue light strip glows on the right battery's side, adding a subtle tech touch. The photo looks like a real installation rather than a polished render, with natural daylight, small details and slightly worn surroundings, which makes it feel authentic. The bottom of the frame fades into a navy gradient with the headline 'Start living sustainably with solar and battery storage.' The first three words are bold. The white Sunrun logo sits centred below. The ad shows that Sunrun installs several battery brands, not only Tesla, and gives homeowners a realistic picture of what storage looks like on their house. With no price or offer, it works as an awareness and consideration piece for eco-conscious buyers.

Meta ad · 338 × 600 · Solar Energy

Sunrun 'Start Living Sustainably' Franklin Battery Ad

This vertical Sunrun ad shows two FranklinWH home batteries installed side by side on the grey exterior wall of a house. A short headline invites viewers to start living sustainably with solar and battery storage. It is a realistic product shot template that builds trust through a real installation.

Added 10 Oct 2026