Key takeaways
- Format: Numbered three-step routine with products in order
- Best for: Multi-step bundles and routine-based kits
- Hook: Melt, soothe, firm – save 25%
- Reuse it: Number your products in the order customers use them
Available sizes
What is a listicle ad?
A listicle ad presents the product's benefits or reasons to buy as a short numbered list, like an article headline ("5 reasons…"). The list format is easy to scan in a feed and lets one creative answer several objections at once.
See all listicle ads →Why this listicle ad works
- 01
Routine logic
Numbers explain usage order and make the bundle feel complete.
- 02
Verb-led steps
'Melt', 'Soothe', 'Firm' communicate action and benefit fast.
- 03
Descending heights
Products naturally lead the eye left to right.
- 04
Seasonal red
Ties into the holiday kit campaign and boosts contrast.
Full creative breakdown
Who this ad targets
Skincare shoppers aged 28–55 who want results-focused products without a 10-step routine, plus holiday gift buyers looking for a ready-made present. Many already know one Dieux hero product and are nudged by the bundle saving to try more. The Everything Ritual kit works for warm retargeting of site visitors and past customers, and for broad prospecting with gifting, anti-aging and clean-beauty interests during Q4.
Copywriting analysis
The kit name 'The Everything Ritual' promises completeness. Each step uses a verb first ('Melt', 'Soothe & smooth', 'Visibly firm') followed by the product name, so shoppers learn both what to do and what to buy. Numbers 01–03 give structure. The 'Save 25%' badge makes the bundle the smart choice over single products.
Visual design
A deep red gradient gives warmth and drama. The three products stand evenly spaced, with their colours – yellow, navy, white – creating a pleasing rhythm. Step text sits directly above each product in white, with bold numbers for hierarchy. The serif headline is centred, and the badge sits slightly offset to draw attention.
How to adapt this template for your brand
- Line up the products in the order they are used.
- Number each step (01, 02, 03) above the product.
- Pair each number with a verb-led benefit line.
- Add the kit name as headline and a saving badge.
- Use a deep seasonal colour so the routine reads as premium.
Tips for beauty ads on Meta
Built for Instagram and Facebook Stories and Reels: the 9:16 frame fills the screen and the headline sits in the top safe zone. Keep the bottom 250px free from text so the CTA sticker and UI don't cover it. Pair the static with a 6–10 second motion version of Everything Ritual kit and use Advantage+ placements. Refresh the creative every 2–3 weeks to avoid fatigue in retargeting audiences.
About this creative
This vertical creative sells The Everything Ritual, a three-product Dieux kit, on a rich crimson gradient background. The three products stand in a row from tallest to shortest: the pale yellow Ethereal Cleansing Oil pump bottle, the navy Deliverance serum and the white Instant Angel moisturizer tube. Above each, a white number and short line describe its step: '01 Melt makeup with Ethereal Cleansing Oil', '02 Soothe & smooth with Deliverance Repair Serum' and '03 Visibly firm with Instant Angel Moisturizer'. A white serif headline, 'The Everything Ritual', sits at the top, with a small white 'Save 25%' badge to the right. The numbering does the heavy lifting, turning a bundle into an easy, ordered routine that shoppers can follow. The red backdrop links it to the brand's holiday kit campaign while making the colourful bottles pop.
Meta ad · 338 × 600 · Beauty
Skincare Routine Ad Template: The Everything Ritual 3 Steps
This vertical Meta story ad lays out Dieux's Everything Ritual as three numbered steps, cleansing oil, serum and moisturizer, on a deep red backdrop with a 'save 25%' badge. The listicle format teaches the routine and sells the bundle at once.
Added
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Details
Ad copy
Primary text
Your full routine in three steps: melt makeup with Ethereal Cleansing Oil, soothe with Deliverance Repair Serum, firm with Instant Angel Moisturizer. Save 25% on The Everything Ritual.
Description
Cleanse, treat and moisturize in 3 steps.
On-image text
The Everything Ritual; Save 25% ★; 01 Melt makeup with Ethereal Cleansing Oil; 02 Soothe & smooth with Deliverance Repair Serum; 03 Visibly firm with Instant Angel Moisturizer
Headline ideas for this template
- 1Three steps to everything your skin needs
- 2Cleanse, treat, firm – done
- 3Your whole routine, 25% off
- 4Skip the guesswork: the Everything Ritual
- 5One kit, every step
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
