Key takeaways
- Format: Gift set product shot with script headline
- Best for: Holiday gifting and kit launches
- Hook: For visibly firmer, more even-toned skin
- Reuse it: Test a script vs serif headline on the same layout
Available sizes
What is a product shot ad?
A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.
See all product shot ads →Why this product shot ad works
- 01
Gift packaging in view
The embossed tin shows it's a ready-made present.
- 02
Decorative script
Handwritten-style type adds holiday warmth.
- 03
Clear sizes
Product labels with ml sizes answer value questions.
- 04
Benefit-led subline
'Visibly firmer, more even-toned' names the outcome in one line.
Full creative breakdown
Who this ad targets
Skincare shoppers aged 28–55 who want results-focused products without a 10-step routine, plus holiday gift buyers looking for a ready-made present. Many already know one Dieux hero product and are nudged by the bundle saving to try more. The Star-Powered Skin Kit works for warm retargeting of site visitors and past customers, and for broad prospecting with gifting, anti-aging and clean-beauty interests during Q4.
Copywriting analysis
The kit name is the headline, giving it a branded identity. The subline 'For visibly firmer, more even-toned skin' summarises the combined benefit in one compliant, outcome-focused sentence. Product captions with sizes reassure on value, and 'Save 26%' provides the final nudge. The copy is short and lets the gift packaging carry the festive tone.
Visual design
A teal gradient creates calm and contrasts with the cool silver tin. The star embossing adds sparkle and links to the kit name. Products stand in the foreground, with labels underneath in small white type. The script headline is decorative and centred, while the badge breaks the edge of the tin for attention.
How to adapt this template for your brand
- Shoot the hero product on a clean single-colour or soft gradient background.
- Put a short benefit headline in the top third of the frame.
- Label sizes or product names with thin leader lines or small captions.
- Add a compact offer badge only if there is a saving to show.
- Export in 9:16 and 1:1 and check text sits inside the safe zones.
Tips for beauty ads on Meta
Built for Instagram and Facebook Stories and Reels: the 9:16 frame fills the screen and the headline sits in the top safe zone. Keep the bottom 250px free from text so the CTA sticker and UI don't cover it. Pair the static with a 6–10 second motion version of Star-Powered Skin Kit and use Advantage+ placements. Refresh the creative every 2–3 weeks to avoid fatigue in retargeting audiences.
About this creative
This vertical creative promotes the Dieux Star-Powered Skin Kit on a soft teal-blue gradient. A large silver tin embossed with geometric star patterns stands upright behind the products, reflecting light and adding a festive texture. In front of it are the navy Deliverance serum bottle and the white Instant Angel moisturizer tube, both bearing the oval Dieux logo. Under each product a small white caption names it with its size: 'Deliverance Repair Serum 30ml' and 'Instant Angel Moisturizer 25ml'. At the top, the headline 'Star-Powered Skin Kit' is set in a decorative white script font, with a clean sans-serif subline: 'For visibly firmer, more even-toned skin.' A white badge reading 'Save 26%' with a star sits on the right edge of the tin. This version uses a handwritten-style title to make the kit feel more festive and giftable than the standard serif version.
Meta ad · 338 × 600 · Beauty
Skincare Gift Set Ad Template: Star-Powered Kit with Script Headline
This vertical Meta story ad shows the Dieux Star-Powered Skin Kit in front of its star-embossed silver tin on a teal background, with a script headline and 'save 26%' badge. The product-shot format suits holiday gift sets and lets you test decorative typography.
Added
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Details
Ad copy
Primary text
Visibly firmer, more even-toned skin starts here. The Star-Powered Skin Kit pairs Deliverance Repair Serum (30ml) and Instant Angel Moisturizer (25ml) in a gift tin – save 26%.
Description
For visibly firmer, more even-toned skin.
On-image text
Star-Powered Skin Kit; For visibly firmer, more even-toned skin.; Save 26% ★; Deliverance Repair Serum 30ml; Instant Angel Moisturizer 25ml
Headline ideas for this template
- 1A gift that's truly star-powered
- 2Firm, even skin, gift-wrapped
- 3Two hero products, one tin
- 4Save 26% on our star duo
- 5Give the gift of glow
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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