Open embossed silver tin holding 50ml and 25ml Dieux Instant Angel moisturizer tubes on teal background — 'Cult-favorite' adds social proof to a simple two-size bundle.

Key takeaways

Format: Open gift tin product shot with social-proof headline
Best for: Duo-size bundles of a bestselling product
Hook: Two sizes. One cult-favorite.
Reuse it: Use 'X sizes, one favourite' with your hero SKU

Available sizes

Meta Stories/Reels (9:16)338 × 600 · JPG

What is a product shot ad?

A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.

See all product shot ads →

Why this product shot ad works

01
Social proof
'Cult-favorite' tells new shoppers others already love it.
02
Simple mechanic
'Two sizes' explains the bundle immediately.
03
Gift reveal
An open tin with insert looks premium and gift-ready.
04
Strong discount
30% off adds a clear incentive to bundle.

Full creative breakdown

Who this ad targets

Skincare shoppers aged 28–55 who want results-focused products without a 10-step routine, plus holiday gift buyers looking for a ready-made present. Many already know one Dieux hero product and are nudged by the bundle saving to try more. The Hydration-on-Loop Kit works for warm retargeting of site visitors and past customers, and for broad prospecting with gifting, anti-aging and clean-beauty interests during Q4.

Copywriting analysis

The headline uses a crisp two-part structure: 'Two sizes.' explains what you get, and 'One cult-favorite firming moisturizer.' adds social proof and the core benefit. Italics guide emphasis. The kit name sits above as context, and the 'Save 30%' badge closes the deal. Product labels confirm exact sizes, so the copy is informative without being cluttered.

Visual design

A soft teal gradient and soft lighting keep the mood calm and premium. The open tin is shown at a slight angle, with the embossed lid creating texture and reflection. The two tubes sit neatly in the insert, labelled with thin white lines. Typography is centred at the top with a clear hierarchy from label to headline to badge.

How to adapt this template for your brand

Shoot the hero product on a clean single-colour or soft gradient background.
Put a short benefit headline in the top third of the frame.
Label sizes or product names with thin leader lines or small captions.
Add a compact offer badge only if there is a saving to show.
Export in 9:16 and 1:1 and check text sits inside the safe zones.

Tips for beauty ads on Meta

Built for Instagram and Facebook Stories and Reels: the 9:16 frame fills the screen and the headline sits in the top safe zone. Keep the bottom 250px free from text so the CTA sticker and UI don't cover it. Pair the static with a 6–10 second motion version of Hydration-on-Loop Kit and use Advantage+ placements. Refresh the creative every 2–3 weeks to avoid fatigue in retargeting audiences.

About this creative

This vertical creative promotes the Dieux Hydration-on-Loop Kit. On a muted teal-blue gradient, an embossed silver tin stands open: the patterned lid leans to the right, displaying the Dieux wordmark, while the base holds a cream moulded insert with two white Instant Angel tubes, a 50ml and a 25ml, side by side. Thin white leader lines label them 'Instant Angel 50ml' and 'Instant Angel 25ml'. At the top, a small caps label reads 'Hydration-on-Loop Kit', followed by a white serif headline in two parts: 'Two sizes.' in roman and 'One cult-favorite firming moisturizer.' with italic emphasis. A white 'Save 30%' badge with a star sits below. The headline structure is a clean formula: state the offer mechanic, then add social proof with 'cult-favorite'. The open-tin presentation looks like a gift being revealed, perfect for holiday bundles.

Meta ad · 338 × 600 · Beauty

Moisturizer Gift Set Ad Template: Two Sizes, One Cult Favorite

This vertical Meta story ad shows two sizes of Dieux Instant Angel moisturizer inside an open embossed silver tin on a teal backdrop, with a 'save 30%' badge. The product-shot format sells a duo-size bundle with social proof in the headline.

Added 9 Oct 2026