Key takeaways
- Format: Gift set product shot – serif typography variant
- Best for: A/B testing headline fonts on an otherwise identical ad
- Hook: For visibly firmer, more even-toned skin
- Reuse it: Duplicate a winning layout and change only the typeface
Available sizes
What is a product shot ad?
A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.
See all product shot ads →Why this product shot ad works
- 01
Brand-consistent type
The serif matches Dieux's identity, building recognition.
- 02
Isolated test variable
Only the font changes, so results are easy to read.
- 03
Outcome subline
'Visibly firmer, more even-toned' names the benefit clearly.
- 04
Gift packaging
The star tin signals a ready-to-give present.
Full creative breakdown
Who this ad targets
Skincare shoppers aged 28–55 who want results-focused products without a 10-step routine, plus holiday gift buyers looking for a ready-made present. Many already know one Dieux hero product and are nudged by the bundle saving to try more. The Star-Powered Skin Kit works for warm retargeting of site visitors and past customers, and for broad prospecting with gifting, anti-aging and clean-beauty interests during Q4.
Copywriting analysis
The copy is identical to the script version: the kit name as headline, an outcome-focused subline, product names with sizes and a 'Save 26%' badge. This consistency is the point, allowing the brand to test typographic mood. The serif headline reads as more authoritative and clinical, which may suit retargeting audiences who already know the brand.
Visual design
A teal gradient and reflective star-embossed tin create a cool, premium scene. The products are placed in the foreground with neat white labels. The serif headline is centred and easy to read, giving a calmer, more classic feel than the script version. The offset badge adds a point of contrast on the tin.
How to adapt this template for your brand
- Shoot the hero product on a clean single-colour or soft gradient background.
- Put a short benefit headline in the top third of the frame.
- Label sizes or product names with thin leader lines or small captions.
- Add a compact offer badge only if there is a saving to show.
- Export in 9:16 and 1:1 and check text sits inside the safe zones.
Tips for beauty ads on Meta
Built for Instagram and Facebook Stories and Reels: the 9:16 frame fills the screen and the headline sits in the top safe zone. Keep the bottom 250px free from text so the CTA sticker and UI don't cover it. Pair the static with a 6–10 second motion version of Star-Powered Skin Kit and use Advantage+ placements. Refresh the creative every 2–3 weeks to avoid fatigue in retargeting audiences.
About this creative
This vertical creative is the serif-typography variant of the Dieux Star-Powered Skin Kit ad. On a soft teal gradient, a silver tin embossed with geometric star motifs stands behind the navy Deliverance serum and the white Instant Angel moisturizer tube. Each product has a white caption below with its name and size: 'Deliverance Repair Serum 30ml' and 'Instant Angel Moisturizer 25ml'. A white 'Save 26%' badge with a star sits on the right side of the tin. At the top, the headline 'Star-Powered Skin Kit' is set in the brand's elegant white serif, with the sans-serif subline 'For visibly firmer, more even-toned skin.' Everything else is identical to the script version, which makes this pair a textbook headline-font test. The serif version feels more classic and on-brand, while still letting the reflective tin and the two hero products create a premium gift impression.
Meta ad · 338 × 600 · Beauty
Skincare Gift Set Ad Template: Star-Powered Kit Serif Version
This vertical Meta story ad is the serif-headline version of Dieux's Star-Powered Skin Kit creative: serum and moisturizer in front of a star-embossed tin on teal with a 'save 26%' badge. It's a useful example of a clean typography A/B test on a product shot.
Added
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Details
Ad copy
Primary text
For visibly firmer, more even-toned skin: the Star-Powered Skin Kit with Deliverance Repair Serum and Instant Angel Moisturizer, in a star-embossed tin. Save 26%.
Description
Serum + moisturizer in a gift tin.
On-image text
Star-Powered Skin Kit; For visibly firmer, more even-toned skin.; Save 26% ★; Deliverance Repair Serum 30ml; Instant Angel Moisturizer 25ml
Headline ideas for this template
- 1Two stars. One routine.
- 2Firmer, more even skin – save 26%
- 3The serum and moisturizer duo, gift-boxed
- 4A star-powered gift for skin
- 5Shine brighter with the Star-Powered Kit
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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