Key takeaways
- Format: Two-product feature callouts with saving badge
- Best for: Explaining what each item in a bundle does
- Hook: Star-Powered Skin Kit – save 26%
- Reuse it: Give each product one bold name and one benefit line
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
One benefit per product
Each callout answers 'what does this do?' in a single line.
- 02
Warm, gilded backdrop
The gold tone feels premium and ties into the 'star' name.
- 03
Concrete saving
A specific 26% feels more credible than a round number.
- 04
Concern-led language
Wrinkles, dark spots and firmness match what shoppers search for.
Full creative breakdown
Who this ad targets
Skincare shoppers aged 28–55 who want results-focused products without a 10-step routine, plus holiday gift buyers looking for a ready-made present. Many already know one Dieux hero product and are nudged by the bundle saving to try more. The Star-Powered Skin Kit works for warm retargeting of site visitors and past customers, and for broad prospecting with gifting, anti-aging and clean-beauty interests during Q4.
Copywriting analysis
The headline 'Star-Powered Skin Kit' gives the bundle a memorable, aspirational name. Callouts follow a simple formula: bold product name plus 'to' plus a benefit, making them skimmable. Phrases like 'reduce the look of' and 'visibly firm' are careful, compliant claim language. The 'Save 26%' badge adds a precise value reason, and the star icon nods to the kit name.
Visual design
A golden gradient with a subtle shelf creates depth and a premium studio look. The tall navy bottle and white tube contrast in colour and shape, making each product distinct. Callouts sit directly above their product for clear association. The headline is centred in dark serif type, while the white badge breaks the grid slightly for attention.
How to adapt this template for your brand
- Place the products large in the centre on a flat, saturated background.
- Write a kit or product name headline at the top.
- Add short bold callouts naming each product and its key benefit.
- Include percentages or ingredients where they make the claim concrete.
- Add a saving badge and test callout order by strongest benefit.
Tips for beauty ads on Meta
Built for Instagram and Facebook Stories and Reels: the 9:16 frame fills the screen and the headline sits in the top safe zone. Keep the bottom 250px free from text so the CTA sticker and UI don't cover it. Pair the static with a 6–10 second motion version of Star-Powered Skin Kit and use Advantage+ placements. Refresh the creative every 2–3 weeks to avoid fatigue in retargeting audiences.
About this creative
This vertical creative promotes the Dieux Star-Powered Skin Kit, a two-product bundle. The background is a warm mustard-gold gradient with a subtle shelf line, giving a studio, almost spotlit feel. On the left stands the tall navy Deliverance serum pump bottle with the white oval Dieux logo, and on the right the white Instant Angel moisturizer tube stands on its cap. Above each product, short bold callouts explain what it does: 'Deliverance Repair Serum to calm skin & reduce the look of wrinkles & dark spots' and 'Instant Angel Moisturizer to visibly firm & smooth'. A dark serif headline, 'Star-Powered Skin Kit', spans the top, and a small white badge with 'Save 26%' and a star sits next to the moisturizer. The design is simple and informative: the product names are bolded, and the benefits are written in plain language that matches common skin concerns like wrinkles, dark spots and firmness.
Meta ad · 338 × 600 · Beauty
Skincare Kit Ad Template: Star-Powered Feature Callouts
This vertical Meta story ad shows Dieux's Deliverance serum and Instant Angel moisturizer on a golden backdrop, each with a short benefit callout above it and a 'save 26%' badge. The feature-callout format explains a two-product bundle at a glance and works for any duo or kit.
Added
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Details
Ad copy
Primary text
Meet the Star-Powered Skin Kit: Deliverance Repair Serum to calm skin and reduce the look of wrinkles and dark spots, plus Instant Angel Moisturizer to visibly firm and smooth. Save 26%.
Description
Serum + moisturizer duo for firm, even skin.
On-image text
Star-Powered Skin Kit; Deliverance Repair Serum to calm skin & reduce the look of wrinkles & dark spots; Instant Angel Moisturizer to visibly firm & smooth; Save 26% ★
Headline ideas for this template
- 1Two stars, one routine
- 2Calm, firm and save 26%
- 3The serum + moisturizer power duo
- 4Your skin's new headliners
- 5Firm, smooth and even-toned in two steps
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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