Key takeaways
- Format: Offer announcement with stacked gift packaging
- Best for: Q4 bundle launches and holiday gifting campaigns
- Hook: Value kits are here – save up to 30%
- Reuse it: Stack your own gift boxes on a bold seasonal colour
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Seasonal colour
Deep red reads as holiday instantly and makes silver tins pop.
- 02
Packaging as decoration
The stacked tins act as both product and festive prop.
- 03
Clear saving
'Save up to 30%' gives a concrete reason to tap now.
- 04
News framing
'Are here' turns a discount into a launch, which feels less salesy.
Full creative breakdown
Who this ad targets
Skincare shoppers aged 28–55 who want results-focused products without a 10-step routine, plus holiday gift buyers looking for a ready-made present. Many already know one Dieux hero product and are nudged by the bundle saving to try more. The Dieux Value Kits works for warm retargeting of site visitors and past customers, and for broad prospecting with gifting, anti-aging and clean-beauty interests during Q4.
Copywriting analysis
The headline is just four words, framed as an announcement rather than a sale, which preserves a premium tone. Italicising 'are here' adds emphasis and elegance. The badge carries the commercial message with 'up to 30%', a range that covers several kits while leading with the biggest number. The star icon adds a small celebratory touch. There's no product-claim copy, letting the familiar hero products visible in the tins do the persuading.
Visual design
A monochrome red background provides strong contrast for the reflective silver tins. The stacked composition creates height and fills the 9:16 frame without clutter. Product windows on the tins add colour accents in yellow, navy and white. Typography is a refined white serif centred at the top, with the small badge beneath, leaving the lower area clean for story UI.
How to adapt this template for your brand
- Pick a bundle with a real, clear saving and lead with the percentage.
- Stack products or gift packaging on a bold, seasonal single-colour backdrop.
- Write a short serif headline that announces the offer as news.
- Place a small badge with the saving directly under the headline.
- Keep the bottom 20% clear for story UI and A/B test 'up to' vs exact savings.
Tips for beauty ads on Meta
Built for Instagram and Facebook Stories and Reels: the 9:16 frame fills the screen and the headline sits in the top safe zone. Keep the bottom 250px free from text so the CTA sticker and UI don't cover it. Pair the static with a 6–10 second motion version of Dieux Value Kits and use Advantage+ placements. Refresh the creative every 2–3 weeks to avoid fatigue in retargeting audiences.
About this creative
This vertical story creative announces the launch of Dieux value kits. The background is a rich, deep red gradient that instantly signals the holiday season. In the centre, three embossed silver gift tins are stacked at slightly different angles, each with a printed sleeve or window showing the products inside: a yellow cleansing oil, a navy Deliverance serum and white Instant Angel moisturizer tubes. The tins have geometric and woven patterns stamped into the metal, making them feel collectible and reusable. At the top, a white serif headline reads 'Value kits are here' with 'are here' in italics, and beneath it sits a small white badge reading 'Save up to 30%' with a star. The layout is calm and premium, using the packaging itself as the festive decoration instead of ribbons or props, while the offer is stated clearly but quietly.
Meta ad · 338 × 600 · Beauty
Skincare Gift Set Ad Template: Value Kits Offer on Red
This vertical Meta story ad announces Dieux value kits with a stack of patterned silver tins on a deep red backdrop and a 'save up to 30%' badge. It is a classic offer format for Q4 bundles and adapts easily to any brand launching gift sets.
Added
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Details
Ad copy
Primary text
Our new value kits are here! Bundle your Dieux favourites in giftable tins and save up to 30%. Perfect for you, or anyone on your list.
Description
Giftable skincare sets in collectible tins.
On-image text
Value kits are here; Save up to 30% ★
Headline ideas for this template
- 1Gift-ready skincare, up to 30% off
- 2The kits everyone's asking for
- 3Your favourites, now in a tin
- 4Unwrap better skin this season
- 5Bundle up and save up to 30%
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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