Key takeaways
- Format: Portrait product launch ad with an architectural lifestyle setting
- Best for: Launching premium-looking hardware in a functional category
- Hook: Outage protection that also looks beautiful
- Reuse it: Use a design-forward photo and a 'never looked so good' headline for any upgrade
Available sizes
What is a product shot ad?
A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.
See all product shot ads →Why this product shot ad works
- 01
Unexpected angle
Selling looks in a category of plain boxes makes the ad stand out.
- 02
Launch language
'Introducing the Lunar system' signals news, which raises curiosity.
- 03
Architectural setting
The modern stucco home makes the battery feel like a design feature.
- 04
Soft monthly CTA
'Find out what you'd pay per month' invites a low-commitment price check.
Full creative breakdown
Who this ad targets
US homeowners researching solar and home batteries who want to see the hardware before committing. The clean product focus suits people comparing brands like Tesla Powerwall or Franklin, early adopters interested in home tech, and households in outage-prone regions who value energy independence. It works well in the consideration stage, for audiences who already know they want solar and are now deciding who to buy it from.
Copywriting analysis
'Outage protection never looked so good.' reframes a practical safety product as a style upgrade, a classic twist that makes people look twice. The headline pairs a functional benefit with an aesthetic one, appealing to buyers who worry a battery will look ugly on their home. The body copy, 'Introducing the Lunar system: premium design engineered with industry leading smarts', reads like a product launch, combining design and technology claims. The CTA 'Find out what you'd pay per month' is curiosity-driven and frames the cost monthly, lowering price anxiety. The overall copy is polished and confident, matching a premium positioning.
Visual design
The portrait frame splits into a left column for text and a right side for the product on the wall. Large black type on the light sky and wall gives strong hierarchy. The navy battery with its wave pattern contrasts with the warm stucco. A black pill CTA with an arrow adds a clear action. Plants and soft light give a premium architectural mood.
How to adapt this template for your brand
- Replace the hero product with your own, shot or rendered against a simple contextual background.
- Keep the headline short (under eight words) and place it on a dark gradient for contrast.
- Highlight one benefit or one action, such as getting a price online.
- Put the logo centred under the copy for a clean, premium hierarchy.
- Create a square and a vertical version so the same design covers Feed and Stories.
Tips for solar energy ads on Meta
On Meta, use the vertical version in Stories and Reels where the tall product fills the screen, and test it against lifestyle imagery in Feed. On Google Demand Gen and Display, the product-first visual helps brand recall for prospects already searching for home batteries. Keep the copy inside the central safe area and send clicks to a page that matches the promise in the headline, such as an online price calculator.
About this creative
This portrait 4:5 Sunrun ad introduces the Lunar system, a new home battery with a stacked, modular navy design and a curved wave pattern across its panels. It hangs on a warm beige stucco wall next to a tall dark-framed window, with ornamental grasses and a gravel path below, suggesting a modern home in California or Arizona. Soft morning light and a pale blue sky create a calm, high-end architectural feel. The left side of the frame holds the copy: the Sunrun logo at the top, then the large headline 'Outage protection never looked so good.', a short body line introducing the Lunar system with premium design and industry-leading smarts, and a black pill button reading 'Find out what you'd pay per month' with an arrow. The ad looks more like a lifestyle magazine or premium tech launch than a typical solar ad, positioning the battery as something homeowners would be proud to show off.
Meta ad · 338 × 600 · Solar Energy
Sunrun Lunar System 'Never Looked So Good' Ad
This portrait Sunrun ad introduces the Lunar home battery system, a navy modular unit mounted on a modern stucco wall. The headline turns outage protection into a design statement. It is a premium product shot template for launching good-looking hardware in a category known for plain boxes.
Added
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Details
Ad copy
Primary text
Outage protection never looked so good. Introducing the Lunar system from Sunrun: premium design engineered with industry-leading smarts. Find out what you'd pay per month.
Description
Introducing the Lunar home battery system
On-image text
SUNRUN | Outage protection never looked so good. | Introducing the Lunar system: premium design engineered with industry leading smarts. | Find out what you'd pay per month →
Headline ideas for this template
- 1The home battery you'll want to show off
- 2Meet Lunar: backup power, beautifully
- 3Outage-ready never looked this good
- 4Premium backup power for modern homes
- 5Design meets outage protection
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
