Key takeaways
- Format: Vertical bundle offer ad with a centred layout and CTA button
- Best for: Upselling a second unit or upgrade at a small extra cost
- Hook: Double your backup for only $9.99 more a month
- Reuse it: Use 'double your X for $Y more' for any add-on or upgrade
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Outcome framing
'Double your backup' sells more protection, not just a second box.
- 02
Small add-on price
'$9.99/mo more' makes the upgrade feel minor compared with the first battery.
- 03
Clear CTA button
The yellow 'Claim Offer' pill stands out and tells people exactly what to do.
- 04
Extra solar benefit
The rate-lock line adds a second reason to act, appealing to bill-conscious buyers.
Full creative breakdown
Who this ad targets
US homeowners with suitable roofs who are already curious about solar but held back by upfront cost. The monthly price frames a home battery as an affordable add-on rather than a big investment, which appeals to budget-conscious households, families worried about outages and people who compare monthly bills. It also speaks to existing solar shoppers in sunny or outage-prone states such as California, Arizona and Texas who want backup power without paying cash.
Copywriting analysis
'Double your backup for $9.99/mo more' combines a strong benefit with a small, specific price. 'Double' is a powerful word that suggests big value, while 'more' frames the cost as an increment rather than a total. The body copy is compact and slightly telegraphic: '$24.99/month. 2nd: just $9.99 more.' It then adds a rhetorical question, 'And solar?', to introduce the rate lock benefit, keeping the reader engaged. 'Offer Ends Soon' and 'Claim Offer' add urgency and ownership. The disclaimer clarifies eligibility. The copy is efficient, though the dense middle line could be simplified for faster reading on mobile.
Visual design
A light blue to navy layout with a diagonal split gives energy and depth. Centred navy typography leads from logo to urgency label to headline. The yellow pill CTA is the main accent colour. Two glossy 3D Powerwalls fill the lower half, crossing the colour split for a dynamic feel. The design is clean, flat and consistent with the square version.
How to adapt this template for your brand
- Swap the product and the monthly price for your own offer, keeping the price as the largest element.
- Keep an urgency tag such as 'Limited time offer' or 'Offer ends soon' above the headline.
- State the condition of the offer in one short line (e.g. 'when you go solar').
- Place a clean product render on a simple, on-brand background so the price stays readable.
- Add a compact disclaimer and logo at the bottom and test two price framings against each other.
Tips for solar energy ads on Meta
On Meta, run this as a Stories and Reels placement for the vertical version and Feed for square, keeping the price inside the safe zone so it is not covered by UI. Pair it with a lead form or a quote-calculator landing page. On Google Display and Demand Gen, the price-led headline works well for retargeting people who visited solar pages. Rotate the urgency label every few weeks to limit ad fatigue, and keep disclaimers legible for compliance.
About this creative
This vertical Sunrun ad is the story version of the second-Powerwall bundle offer. The background is a light blue gradient with a navy diagonal shape across the bottom. The navy Sunrun logo sits centred at the top, followed by a small 'Offer Ends Soon' label and the large navy headline 'Double your backup for $9.99/mo more.' Supporting copy explains the pricing: $24.99/month, with the second battery just $9.99 more, and adds that solar customers can lock in their rate for the power their panels make. A pale yellow 'Claim Offer' pill button sits in the centre. Below, two white 3D Tesla Powerwalls stand side by side, overlapping the light and navy areas. A small terms line sits at the very bottom. The design is centred and symmetrical, built for Stories and Reels. Framing the upgrade as 'double your backup' sells the outcome, more protection, instead of just another product.
Meta ad · 338 × 600 · Solar Energy
Sunrun 'Double Your Backup for $9.99/mo More' Ad
This vertical Sunrun ad promotes a second Tesla Powerwall for only $9.99 a month more, on top of a first battery at $24.99 a month. With urgency, a yellow Claim Offer button and two 3D batteries, it is a clean vertical bundle offer template for upselling add-ons.
Added
All brand names and logos are property of their owners. Adplaylist is not affiliated with or endorsed by these brands.
Details
Ad copy
Primary text
Offer ends soon: double your backup for just $9.99/mo more. Get your first Powerwall for $24.99/month and add a second for $9.99. And with solar, lock in your rate for the power your panels make.
Description
1st Powerwall $24.99/mo, 2nd just $9.99 more
On-image text
SUNRUN | Offer Ends Soon | Double your backup for $9.99/mo more. | $24.99/month. 2nd: just $9.99 more. And solar? Lock in your rate for the power your panels make. | Claim Offer | Only for new solar and storage customers. Terms & Conditions apply. See website for more details.
Headline ideas for this template
- 12 Powerwalls, just $9.99 more
- 2Twice the backup, barely more cost
- 3Upgrade to double backup today
- 4One more Powerwall for $9.99/mo
- 5More backup for less than a pizza
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
Browse similar by tag
