Key takeaways
- Format: Vertical feature callout ad with an installed product photo
- Best for: Differentiating a reseller or installer through included service
- Hook: Tesla Powerwall 3 with maintenance and monitoring included
- Reuse it: Highlight the one service perk competitors don't include
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
Clear differentiator
'Maintenance & monitoring included' explains why to buy from Sunrun, not just what to buy.
- 02
Famous product
The Tesla Powerwall 3 name does the heavy lifting for desire and trust.
- 03
Strong contrast
A white battery on dark brick creates a striking, premium image.
- 04
Risk reduction
Included service removes worries about long-term upkeep of expensive tech.
Full creative breakdown
Who this ad targets
US homeowners researching solar and home batteries who want to see the hardware before committing. The clean product focus suits people comparing brands like Tesla Powerwall or Franklin, early adopters interested in home tech, and households in outage-prone regions who value energy independence. It works well in the consideration stage, for audiences who already know they want solar and are now deciding who to buy it from.
Copywriting analysis
The copy has a clever order: benefit first, product second. The first line, 'Home battery backup with maintenance & monitoring included', explains the category and the key differentiator in plain words. The second line, set in bold, 'Get a Tesla Powerwall 3 from Sunrun', is a direct call to action that names both the product and the provider. Including 'from Sunrun' matters, because many companies sell the Powerwall; the ad positions Sunrun's service as the reason to choose it. The ampersand keeps the line compact. The tone is factual and reassuring, ideal for buyers in the comparison stage.
Visual design
The top half uses a straight-on photo of the Powerwall on dark grey brick, creating texture and contrast. The bottom fades to a deep navy-black gradient that hosts white text in regular and bold weights. The centred layout and logo keep the design consistent with Sunrun's story template. The restrained palette of white, grey and navy feels premium, technical and calm.
How to adapt this template for your brand
- Replace the hero product with your own, shot or rendered against a simple contextual background.
- Keep the headline short (under eight words) and place it on a dark gradient for contrast.
- Highlight one benefit or one action, such as getting a price online.
- Put the logo centred under the copy for a clean, premium hierarchy.
- Create a square and a vertical version so the same design covers Feed and Stories.
Tips for solar energy ads on Meta
On Meta, use the vertical version in Stories and Reels where the tall product fills the screen, and test it against lifestyle imagery in Feed. On Google Demand Gen and Display, the product-first visual helps brand recall for prospects already searching for home batteries. Keep the copy inside the central safe area and send clicks to a page that matches the promise in the headline, such as an online price calculator.
About this creative
This vertical Sunrun ad shows a white Tesla Powerwall 3 mounted on a textured dark grey brick wall. The battery fills the top half of the frame, with a small black Tesla logo near the top, and the cool brick creates a strong contrast that makes the white unit stand out. The photo feels like a real home installation, simple and modern. The lower half fades into a deep navy-black gradient carrying two lines of copy. The first, in regular weight, says 'Home battery backup with maintenance & monitoring included.' The second, in bold, says 'Get a Tesla Powerwall 3 from Sunrun.' The white Sunrun logo is centred below. The ad tackles a key question buyers have: why buy a Tesla battery from Sunrun rather than elsewhere? The answer is service, with ongoing care and monitoring included. It works best for consideration-stage buyers who already know the Powerwall and are comparing providers.
Meta ad · 338 × 600 · Solar Energy
Sunrun Tesla Powerwall 3 'Maintenance Included' Ad
This vertical Sunrun ad shows a Tesla Powerwall 3 mounted on a dark brick wall and highlights that maintenance and monitoring are included. It is a feature callout ad that sells service and peace of mind, making it a good template for products where support is a key differentiator.
Added
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Details
Ad copy
Primary text
Get a Tesla Powerwall 3 from Sunrun with maintenance and monitoring included. Reliable home battery backup, fully looked after by America's #1 solar company.
Description
Maintenance & monitoring included
On-image text
Home battery backup with maintenance & monitoring included. | Get a Tesla Powerwall 3 from Sunrun. | SUNRUN
Headline ideas for this template
- 1Powerwall 3, fully looked after
- 2Battery backup with care included
- 3Tesla Powerwall 3, monitored 24/7
- 4Why buy your Powerwall from Sunrun?
- 5No upkeep worries, just backup power
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
