Key takeaways
- Format: Podcast promo with icon-led topic callouts, 3:4 portrait Feed.
- Best for: Therapy practices and wellness brands using podcasts as content marketing.
- Hook: "All things therapy" promises broad, accessible, insider conversation.
- Reuse it: Pair a hero object (mic, book, app) with three or four icon-labelled topics so viewers know what they'll get.
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
Topics make it concrete
Listing four themes helps viewers find their own reason to listen. Each one is a different entry point.
- 02
Instantly recognisable format
A studio microphone says "podcast" before anyone reads a word. The show name on the mic doubles as the logo.
- 03
Calm, premium palette
Deep purple, white and soft greenery feel trustworthy and soothing, which fits therapy content and looks different from loud podcast ads.
- 04
Low-commitment entry to therapy
A free podcast lets curious people learn about therapy before booking anything. It builds trust and an audience for the practice.
Full creative breakdown
Who this ad targets
US adults aged about 25–55 who are curious about therapy, personal growth and emotional health, and who already listen to podcasts during commutes, workouts or chores. Many may be considering therapy but want to understand it first, or are going through a life transition such as a breakup, move, career change or parenthood. The ad also suits existing clients of the practice and fans of self-help and wellness podcasts.
Copywriting analysis
The headline "A podcast about all things therapy" is plain and descriptive; it tells viewers exactly what the product is in six words. "All things" makes the scope feel broad and welcoming rather than clinical. The four topic labels are short, everyday phrases (Life questions, Transitions, Self-care, Relationships) that avoid diagnoses and jargon, so almost anyone can relate to at least one. The show name "Restoring Us" suggests healing and connection, and the badge "Restore More" works as a gentle tagline and call to action that plays on the name. The copy has no urgency or hard sell, which suits content marketing for a sensitive topic.
Visual design
The left purple sidebar frames the layout and anchors the brand colour. Headline, divider and topic list sit in a clean left column, balanced by the large microphone on the right. Rounded photo thumbnails act as icons and add warmth without clutter. Mixed type, a purple serif headline, script logo and condensed sans-serif badge, gives a premium editorial feel. Greenery in the corners softens the studio object and links it to growth and wellbeing.
How to adapt this template for your brand
- Choose a hero object that instantly signals your format, such as a mic, a book or a phone.
- Put your show or product name directly on the hero object.
- Write a one-line headline that says plainly what it is.
- Add three or four topic callouts with small photo icons that each represent a reason to listen.
- Finish with a corner badge carrying a short tagline or CTA in your brand colour.
Tips for therapy platforms ads on Meta
Best in Meta Feed; crop to 4:5 for the best Feed fit, or rework into 9:16 with the topics stacked under the mic for Stories. Link straight to Spotify or Apple Podcasts, or to a smart link page, so listeners can play in one tap. Use interest targeting around podcasts, self-improvement and psychology. Keep episode promotion free of health claims. Test a short audio-led Reel with a 10-second clip from an episode alongside this static.
About this creative
This portrait Feed ad promotes the Restoring Us podcast, likely produced by a therapy practice or platform as content marketing. A deep purple vertical bar runs down the left edge. On a soft white and light-grey background, a large purple serif headline reads "A podcast about all things therapy", with a thin divider underneath. Below, four rounded square thumbnails with small photos sit next to topic labels: a lone tree at sunset for "Life questions", a blue bridge for "Transitions", a parent and child walking for "Self-care", and a couple talking for "Relationships". On the right, a large silver studio microphone on a desk stand carries the show logo, "Restoring Us" in white script with "PODCAST" in purple capitals. Soft green leaves at the top right and an olive sprig at the bottom add a natural, calming touch. A white circular badge in the bottom-left corner reads "RESTORE MORE" in purple condensed type, acting as the brand sign-off.
Meta ad · 338 × 600 · Therapy Platforms
Therapy Podcast Ad: "A Podcast About All Things Therapy"
This portrait Feed ad promotes the Restoring Us podcast from a therapy practice. A studio microphone with the show's name, a deep purple sidebar and four icon-led topic callouts tell listeners exactly what to expect. Use it as a template for podcast launches and content-led marketing for therapy brands.
Added
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Details
Ad copy
Primary text
Honest conversations about life questions, transitions, self-care and relationships, from people who work in therapy every day. New episodes weekly.
Description
Listen on your favorite podcast app.
On-image text
A podcast about all things therapy | Life questions | Transitions | Self-care | Relationships | Restoring Us Podcast | Restore More
Headline ideas for this template
- 1Therapy, explained by the people who do it.
- 2Real talk about the hard parts of life.
- 3Curious about therapy? Start by listening.
- 4Weekly conversations for life's big changes.
- 5Press play on feeling more like yourself.
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
