Key takeaways
- Format: Third-party review badge and rating on bold flat colour, 4:5 Feed.
- Best for: Brands with a credible award, review score or press mention to show off.
- Hook: A recognisable publisher name plus "Best of 2026" signals instant credibility.
- Reuse it: Recreate the source's headline as cards, highlight your brand name, and end with the score.
Available sizes
What is a testimonial ad?
A testimonial ad uses a real customer's words, such as a review, quote or comment, as the main message. It answers a buyer's doubts with social proof rather than brand claims, and works especially well when the testimonial is specific about who the customer is and what changed for them.
See all testimonial ads →Why this testimonial ad works
- 01
Borrowed authority
A respected mental health resource is vouching, not the brand itself. That matters in a category where trust decides whether people sign up.
- 02
Specific, qualified claim
"Best overall if you have insurance" is narrow and believable. It also pre-qualifies the audience, filtering for people with coverage.
- 03
Pattern-breaking colour
Flat hot pink is rare in mental health advertising, which is mostly soft blues and greens. It stops the scroll on contrast alone.
- 04
Scannable hierarchy
Source, title, verdict, score: four elements read in order in a couple of seconds. The lime highlight pulls the eye straight to the brand name.
Full creative breakdown
Who this ad targets
US adults with health insurance who are actively comparing online therapy platforms such as BetterHelp, Talkspace, Headway and Grow Therapy. They are in the consideration or decision stage, read review articles and want reassurance that they're choosing a reputable provider. The ad also works for retargeting people who visited the site but didn't book, and for people who have heard of online therapy but are unsure which service to trust.
Copywriting analysis
The ad uses almost no original brand copy; the words are the reviewer's. The headline "The Best Online Therapy Platforms of 2026" echoes the language people type into search, which makes the ad feel like a search result. The verdict "Best overall if you have insurance" is precise, and the qualifier makes it more credible than a generic "best" claim. Highlighting only "Grow Therapy:" connects the brand to the verdict without changing the reviewer's wording. The "4.6/5" score gives a hard number that tops the claim off. The approach works because it shows rather than claims, though advertisers must have permission and keep the quote accurate.
Visual design
The design uses a flat hot-pink background with three off-white cards of different widths arranged on a loose left-aligned grid, a collage-like editorial style. The typography mirrors the source: dark green serif for HelpGuide's brand and title, plain sans-serif for the verdict. A lime highlighter on the brand name adds a hand-marked feel. The oversized "4.6/5" anchors the bottom. Generous negative space keeps it clean and readable at Feed size.
How to adapt this template for your brand
- Choose a genuine third-party award, review score or press mention you have permission to use.
- Recreate the source's logo and headline on simple cards instead of using a blurry screenshot.
- Highlight only your brand name in a contrasting marker colour.
- End with the score or a short quote in large type.
- Use a bold flat background colour that is unusual for your category.
Tips for therapy platforms ads on Meta
Runs well in Meta Feed (4:5) and can be cropped to 1:1 for right column and Marketplace. Third-party claims must be accurate and current; include the year and keep a link to the source on the landing page. For health services, avoid targeting based on health conditions and send traffic to a page that repeats the award. This format is especially good for retargeting and for audiences who have visited competitor comparison pages.
About this creative
This portrait Feed ad is pure social proof. A flat, bright pink background holds three off-white rectangular cards that look like clippings pasted onto a board. The top card shows the HelpGuide.org wordmark in dark green with an orange ".org". The middle card carries the article title "The Best Online Therapy Platforms of 2026" in a dark green serif, followed by the award line with "Grow Therapy:" highlighted in lime-yellow and the verdict "Best overall if you have insurance" in plain sans-serif. The bottom card shows a large "4.6/5" score. There are no photos, people or app screens, only the source, the claim and the number. The design looks like an editorial screenshot, which makes it feel like earned media rather than advertising. The high-contrast pink makes it stand out in a Feed full of photos, and the clean hierarchy makes the message readable in under two seconds.
Meta ad · 338 × 600 · Therapy Platforms
Therapy Ad: HelpGuide "Best Online Therapy" Rating
This 4:5 Feed ad for Grow Therapy borrows credibility from a third-party review site. Stacked white cards on a bright pink background show the HelpGuide.org logo, the "Best Online Therapy Platforms of 2026" title, the award line and a 4.6/5 score. Use it as a template for review-badge and press-mention ads.
Added
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Details
Ad copy
Primary text
HelpGuide.org named Grow Therapy the best online therapy platform of 2026 if you have insurance. See which therapists in your network are available this week.
Description
4.6/5 from HelpGuide.org
On-image text
HelpGuide.org | The Best Online Therapy Platforms of 2026 | Grow Therapy: Best overall if you have insurance | 4.6/5
Headline ideas for this template
- 1Rated the best online therapy with insurance.
- 2The reviewers picked us. You can too.
- 34.6/5 from HelpGuide.org.
- 4Best of 2026 for insured therapy seekers.
- 5Comparing therapy apps? Start with the top pick.
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
