Key takeaways
- Format: Lifestyle photo with a bracketed survey offer and reward, 1:1 square.
- Best for: Market research, user interviews and competitor-audience recruitment.
- Hook: Naming BetterHelp and Talkspace lets the right people self-select in one glance.
- Reuse it: Name the brands or habits you want feedback on, add a small fixed reward, and use a trust icon.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Self-qualifying question
"Know BetterHelp or Talkspace?" filters the audience without any targeting by health data. Only relevant people respond.
- 02
Small, concrete reward
A clear $5 is believable and fair for "a quick survey". It sets expectations and avoids looking like a scam.
- 03
Trust signal up front
The shield-check icon suggests security and verification. That reassures people who are wary of sharing opinions about mental health.
- 04
Relaxed, non-clinical image
A calm man at home, not a therapy session, keeps the topic light and makes participating feel easy and private.
Full creative breakdown
Who this ad targets
US adults aged about 25–45 who have used, considered or heard of online therapy services such as BetterHelp and Talkspace. The advertiser is likely a market research panel, a competitor, or one of the platforms itself gathering brand-awareness and switching insights. Respondents are typically reward-motivated, comfortable with apps and willing to share opinions online. The male lead may help balance survey samples, as women are often over-represented among therapy-app respondents.
Copywriting analysis
The copy is short and transactional. The opening question "Know BetterHelp or Talkspace?" uses two well-known brand names as a filter and a hook: people who recognise them feel the ad is speaking to them. "Take a quick survey" sets a low time commitment, and "quick" is the key word that reduces friction. The square brackets frame the line like a button or system prompt, which adds a light tech feel. The second line "earn a $5 reward" states the value plainly; "earn" makes it feel deserved rather than a giveaway. There is no sponsor brand, no urgency and no health language, which keeps the ad neutral and policy-safe.
Visual design
Warm amber lighting creates an inviting evening mood, and the orange-brown palette contrasts with the blues and greens common in mental health ads. The subject sits off-centre with a relaxed pose and looks out of frame, which feels candid rather than posed. The offer sits on a dark gradient in the lower third, using white text, a shield icon and a thin divider for a clean, app-like look. The phone near his hand quietly suggests the survey is done on mobile.
How to adapt this template for your brand
- Name the brands, products or behaviours your ideal respondents will recognise.
- Set a small, fixed reward that matches the survey length and say it plainly.
- Use a relaxed lifestyle photo of your target respondent at home.
- Add a trust icon (shield, lock or check) next to the offer.
- Keep the offer in the lower third with high-contrast text over a dark gradient.
Tips for therapy platforms ads on Meta
Square works across Meta Feed, Instagram and Audience Network. Don't target by health conditions; let the brand-name question do the filtering, and consider interest targeting around BetterHelp or Talkspace where available. Mentioning competitor names is generally allowed, but don't imply an affiliation or endorsement. Make sure the landing page names the research company, explains privacy and pays out reliably, since survey ads often get negative feedback that raises costs.
About this creative
This square ad recruits people for a survey about online therapy apps. The photo shows a man in his thirties sitting on the floor of a cosy bedroom, leaning against the bed with black over-ear headphones around his neck and a phone on the cushion beside him. He smiles softly and looks off-camera, relaxed and content. Warm amber lamp light, candles and abstract wall art create an orange-brown evening glow. Across the lower third sits the offer: a white shield icon with a check mark, then bracketed text reading "[ Know BetterHelp or Talkspace? Take a quick survey ]" with the brand names in bold, a thin divider line, and "earn a $5 reward" beneath it. There is no visible sponsor logo, which is typical for research panels and keeps the focus on the offer. The shield icon signals security and legitimacy, an important cue for any ad that asks people to share information.
Meta ad · 338 × 600 · Therapy Platforms
Therapy Survey Ad: "Know BetterHelp or Talkspace?" $5 Reward
This square Meta ad recruits survey participants who know BetterHelp or Talkspace, offering a $5 reward. A relaxed man in a warmly lit bedroom and a shield-check icon make the offer feel easy and safe. Use it as a template for market research, user interviews and competitor-audience recruitment.
Added
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Details
Ad copy
Primary text
Have you used or heard of BetterHelp or Talkspace? Share your opinion in a short survey and get a $5 reward. Takes just a few minutes.
Description
Short online survey about therapy apps.
On-image text
[ Know BetterHelp or Talkspace? Take a quick survey ] | earn a $5 reward
Headline ideas for this template
- 1Tried online therapy? Get $5 for your opinion.
- 2Share your therapy app experience, earn $5.
- 3Five minutes, five dollars, your honest take.
- 4Your feedback on therapy apps is worth $5.
- 5Help shape better therapy apps. Get paid $5.
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
