Key takeaways
- Format: Illustrated stats infographic with speech bubbles
- Best for: B2B thought leadership, reports, surveys and SaaS lead gen
- Hook: Accusing headline: influencers resent your brand partnerships
- Reuse it: Share your own survey data in 3–4 big percentage bubbles
Available sizes
What is a listicle ad?
A listicle ad presents the product's benefits or reasons to buy as a short numbered list, like an article headline ("5 reasons…"). The list format is easy to scan in a feed and lets one creative answer several objections at once.
See all listicle ads →Why this listicle ad works
- 01
Provocative hook
The headline points the finger at 'your brand', which makes marketers stop and wonder if it applies to them.
- 02
Data as proof
Big percentages are quick to scan and feel credible. They turn opinion into evidence.
- 03
Friendly illustration
Flat human figures soften a critical message and make the data feel like real voices.
- 04
Question as CTA
The footer question offers a solution and leads naturally to the full report or product.
Full creative breakdown
Who this ad targets
This ad targets marketing managers, brand managers, influencer marketing leads and agency teams who run creator partnerships. They are B2B decision-makers, often aged 25–45, who want better results from influencer spend and care about creator relationships. On LinkedIn, target by job title and skills like influencer marketing or social media. It also works for creators and talent managers who will share data that validates their experience.
Copywriting analysis
The headline is a deliberate provocation. 'This is why' promises an explanation, and 'influencers are resenting your brand partnerships' creates mild discomfort by addressing the reader as part of the problem. This triggers curiosity and a need to know. The stats are written in creator language, such as 'doesn't align with my personal brand', which makes them feel like direct quotes. The footer flips from problem to solution with a soft question: want partnerships that work for everyone? The bracketed 'for everyone' adds a friendly, fair tone. The copy moves cleanly from problem to proof to solution.
Visual design
The layout is a clean infographic: headline top-left, logo top-right, characters and data in the middle, and a coloured footer band. Speech bubbles with thin sage outlines and soft shadows float around the figures, so each stat feels like a person speaking. The palette of sage, peach, coral and teal is warm and modern. Large bold numbers create a clear hierarchy over the small labels. The serif headline adds an editorial, report-like feel.
How to adapt this template for your brand
- Run a short survey of your audience and pick the 3–4 most striking results.
- Write a headline that names the problem and speaks directly to your buyer.
- Place each stat in a speech bubble held by an illustrated or real person.
- Make numbers large and labels short, using the respondents' own words.
- End with a question in a footer band that leads to your report, webinar or product.
Tips for saas & tech ads on Meta
On LinkedIn, run this as a single image or document ad gated behind a lead form for the full report. Short, sharp intro text with one stat works best. On Meta, test it in Feed against a carousel where each card shows one stat. Repost the data as organic content too, as stats are highly shareable. Update the numbers with each new survey round to keep the ad fresh.
About this creative
This Get Real creative, powered by Typeform, is a research-led ad that shares survey data about influencer marketing. The headline, set in a large black serif on white highlight blocks, makes a pointed claim: this is why influencers are resenting your brand partnerships. Below, three flat-illustrated people in sage, peach and coral tops hold up rounded speech bubbles with percentages. Low pay leads at 35%, close behind is 34% for deals that don't align with the creator's personal brand, followed by 18% for too many restrictions and 13% for bad contract terms. The Get Real logo, a square frame in teal and coral, sits top right with the Typeform credit. A sage-green footer band asks if you want partnerships that work for everyone. The off-white background and soft colours keep the data friendly. It works because the hook speaks directly to marketers' fears and the numbers make you want the full report.
Meta ad · 1200 × 1200 · SaaS & Tech
Survey Stats Ad Template: Influencer Research Listicle
This square listicle ad template turns survey results into an illustrated infographic. Three flat-style characters hold speech bubbles with four percentages explaining why influencers resent brand deals. Use it for B2B content, research reports, SaaS thought leadership or any brand that wants to share data with a provocative angle.
Added
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Details
Ad copy
Primary text
We asked creators what's going wrong with brand deals. The answers might surprise you. See the full results from Get Real, powered by Typeform, and build partnerships that work for everyone.
Description
Want partnerships that work (for everyone)?
On-image text
This is why influencers are resenting your brand partnerships. | get real | Powered by Typeform | 35% Low pay | 18% Too many restrictions | 13% Bad contract terms | 34% Doesn't align with my personal brand | Want partnerships that work (for everyone)?
Headline ideas for this template
- 135% of creators say your pay is the problem
- 2What creators really think about your brand deals
- 3The 4 reasons influencer partnerships fail
- 4We asked creators. Here's what they said.
- 5Fix your influencer deals before they fix you
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
