Key takeaways
- Format: Illustrated B2B value proposition with a big headline
- Best for: SaaS brands selling automation or productivity to teams
- Hook: 'Dull and repetitive' names the pain every security analyst feels
- Reuse it: State the boring task you remove and show people working together
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Names a real pain
'Dull and repetitive' is honest and relatable language that analysts use about their own work.
- 02
Breaks security clichés
Warm peach colours and friendly people stand out against the dark, hooded-hacker style of most security ads.
- 03
Outcome over features
'Reclaim your team's time' sells the benefit to managers who control the budget.
- 04
Strong brand consistency
The illustration style and serif headline match Tines' brand, building recognition over many impressions.
Full creative breakdown
Who this ad targets
Security operations professionals: SOC analysts, security engineers, CISOs and security team leads at mid-size and enterprise companies. Analysts feel the pain of manual alert triage, while managers want to scale their team without hiring. The ad also reaches IT operations and DevOps leaders who handle repetitive workflows. On LinkedIn it fits job title and skill targeting such as 'Security Operations', 'SOAR' and 'Incident Response'.
Copywriting analysis
The headline is plain and direct: verb first ('Automate'), then the honest descriptors 'dull and repetitive', then the category 'security workflows'. Using emotional words like 'dull' makes it human and different from typical jargon-heavy SaaS copy. The subline 'Reclaim your team's time' shifts from the task to the outcome and speaks to managers. There is no feature list, no AI buzzwords and no stats, which keeps the message focused. A stat in the post copy, such as hours saved, could add proof.
Visual design
The grid paper background gives a planning, engineering feel while staying soft. A large serif headline with tight line spacing creates a confident, editorial look. Text sits on the left and the illustration on the right, giving a clear reading path from top left to bottom right. The illustration uses the same warm palette as the background with clean outlines. The thin arrow adds a subtle call to action or swipe cue.
How to adapt this template for your brand
- Name the boring or painful task your product removes in plain words.
- Write a short outcome line focused on time, money or stress saved.
- Use an illustration of people collaborating instead of a product screenshot.
- Pick a soft, distinctive background colour or texture that fits your brand.
- Add your logo top left and a subtle arrow or CTA cue.
Tips for saas & tech ads on LinkedIn
On LinkedIn, run this as a single image ad or the first card of a carousel, using the arrow as a swipe cue. Target by job title and seniority in security functions, and use 'Learn More' to a demo, template library or free trial. Keep the intro text under 150 characters so it isn't cut off. On Meta, it can work for retargeting site visitors. Test a version with a stat, e.g. 'Save 20 hours a week'.
About this creative
A soft peach square with a light orange grid pattern, like graph paper. The Tines logo, a rounded hexagon icon with stacked lines and the lowercase wordmark, sits top left. A large dark slate serif headline fills the upper half: 'Automate dull and repetitive security workflows'. Below it, a smaller sans-serif line reads 'Reclaim your team's time.' A thin grey arrow at the bottom left hints at a next step or a carousel swipe. On the bottom right, a hand-drawn style illustration shows two people, a man in navy and a woman in a mustard top, working together to fit large orange, green and yellow gears into place. A big gear half-sunk into the ground suggests a machine being built. The style is warm and human, avoiding the dark hacker visuals typical of cybersecurity marketing. No product UI, price or feature list appears; the ad sells the outcome only.
LinkedIn ad · 1200 × 1200 · SaaS & Tech
SaaS Ad Template: Tines Security Automation Value Prop
This Tines ad sells security automation with one big serif headline and a friendly illustration of two people fitting gears together. It is a square B2B creative built for LinkedIn, a strong template for SaaS brands that want a calm, human look instead of dashboards and screenshots.
Added
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Details
Ad copy
Primary text
Your security team didn't sign up to copy and paste alerts all day. Tines lets you automate repetitive security workflows without code, so analysts can focus on real threats.
Description
Reclaim your team's time
On-image text
tines. Automate dull and repetitive security workflows. Reclaim your team's time.
Headline ideas for this template
- 1Stop Copy-Pasting Alerts
- 2Let Your Analysts Do Real Security Work
- 3Your SOC, Minus the Busywork
- 4Automate Triage in Minutes, No Code
- 5Give Your Security Team Their Time Back
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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