Key takeaways
- Format: Progress checklist retargeting ad with app-in-hand visual
- Best for: Retargeting sign-ups who haven't made a first purchase
- Hook: 'Still thinking about…' calls out hesitation directly
- Reuse it: Turn your funnel into a 3-step checklist with step one already ticked
Available sizes
What is a listicle ad?
A listicle ad presents the product's benefits or reasons to buy as a short numbered list, like an article headline ("5 reasons…"). The list format is easy to scan in a feed and lets one creative answer several objections at once.
See all listicle ads →Why this listicle ad works
- 01
Calls out hesitation
'Still thinking about…' speaks to people who already showed interest, which feels personal and relevant.
- 02
Progress effect
One ticked box makes people feel they've already started, so they want to complete the list.
- 03
Risk removed
'Love it, or get a refund' is the last step, which tackles the main reason people delay booking.
- 04
Shows the experience
A real-looking video lesson on a phone shows exactly what the product is and how friendly tutors are.
Full creative breakdown
Who this ad targets
Adults aged roughly 20 to 45 who visited Preply, signed up or browsed tutors but never booked a lesson. They want to learn a language for work, travel, relocation or personal growth, and hesitate because of cost, time or fear of a bad fit. The flags signal English, Spanish, French and German learners first. It also suits people who have tried apps like Duolingo and want real conversation practice with a human tutor.
Copywriting analysis
The headline is a direct retargeting question: 'Still thinking about booking that first class?' It acknowledges the delay without pressure and sounds like a friendly reminder. The checklist turns the funnel into three simple steps written as short actions: match, try, love it. The ticked first step uses the endowed progress effect. The final step joins the emotional outcome ('Love it') with a guarantee ('or get a refund'), removing risk at the exact point of hesitation. There is no price, which keeps focus on the low-risk first action.
Visual design
The layout splits into text on the left and phone on the right. The bold rounded sans-serif headline in dark teal is easy to read on the light grey background. Teal checkboxes match the headline colour and Preply's brand. The phone is held by a hand at an angle, which feels natural and personal. The smiling tutor's face is large and creates instant connection. The flags add colour and quickly show language variety.
How to adapt this template for your brand
- Write a headline that calls out hesitation, e.g. 'Still thinking about…?'
- Break your conversion path into three short steps.
- Tick the first step to show the user has already started.
- Make the last step a guarantee or risk reducer.
- Show your product in use on a phone held in a hand.
Tips for education & e-learning ads on Meta
On Meta, use this only for retargeting: people who signed up, viewed tutor profiles or started checkout in the last 7–30 days. Exclude people who already booked. Localise the headline and flags for each market, e.g. lead with the Spanish flag for Spanish learners. On Google Demand Gen and Display remarketing, the square works well. Test 'Book Now' vs 'Try a Lesson' as the CTA.
About this creative
A light grey square with a bold dark teal headline on the left: 'Still thinking about booking that first class?' Below it, a three-item checklist in rounded teal-outlined boxes. The first box is ticked with a bold teal check: 'Match with your Preply tutor'. The other two are empty: 'Try out a lesson' and 'Love it, or get a refund'. On the right, a hand holds a smartphone showing a video lesson: a smiling woman tutor fills the screen in front of a bookshelf, and a small picture-in-picture shows a smiling male student. A notification bell with a red dot appears on the phone's top bar. In the top right, four rounded flag icons (UK, Spain, France, Germany) and a plus sign show the many languages available. The creative feels like a progress reminder and lowers the risk of booking with a clear refund promise.
Meta ad · 1200 × 1200 · Education & E-learning
Language Learning Ad Template: Preply Checklist Retargeting Ad
This Preply ad targets people who signed up but haven't booked yet. A question headline, a three-step checklist with one box ticked and a phone showing a video lesson make the next step feel easy. It is a square retargeting creative for Meta, ideal for apps and marketplaces with a sign-up-to-purchase gap.
Added
All brand names and logos are property of their owners. Adplaylist is not affiliated with or endorsed by these brands.
Details
Ad copy
Primary text
Your tutor is waiting. Book a trial lesson with a Preply tutor who fits your goals and schedule. If it's not a perfect match, we'll refund you or find you a new tutor.
Description
Love it, or get a refund
On-image text
Still thinking about booking that first class? Match with your Preply tutor. Try out a lesson. Love it, or get a refund
Headline ideas for this template
- 1Your Tutor Is Waiting
- 2One Lesson Away From Speaking Spanish
- 3Try It Once. Love It or Get a Refund.
- 4You Found Your Tutor. Now Say Hello.
- 5Finish What You Started: Book Your First Class
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
