Key takeaways
- Format: Survey insight hook with portrait and social proof badge.
- Best for: B2B SaaS, research reports and thought-leadership content.
- Hook: Telling marketers why creators are rejecting their deals.
- Reuse it: Swap in your own survey stat, portrait and audience pain point.
Available sizes
What is a testimonial ad?
A testimonial ad uses a real customer's words, such as a review, quote or comment, as the main message. It answers a buyer's doubts with social proof rather than brand claims, and works especially well when the testimonial is specific about who the customer is and what changed for them.
See all testimonial ads →Why this testimonial ad works
- 01
Pain-point hook
Telling brands that creators are rejecting them triggers fear of missing out and a need to know why.
- 02
Social proof in numbers
'1,300+ people have spoken' makes the insight feel credible and data-backed, not just opinion.
- 03
Expressive human face
The skeptical expression mirrors the creator mindset and adds emotion that pure text ads lack.
- 04
Arrow invites the click
The arrow at the end of the headline acts as a visual CTA, nudging viewers to read more.
Full creative breakdown
Who this ad targets
This ad targets marketing managers, influencer marketing leads, brand partnership teams and agency strategists aged 25–45 who work with content creators. They're frustrated by declined collaborations, low response rates or poor campaign results and want to understand creator motivations. They value data-driven insights and follow industry reports on LinkedIn. It also reaches creators and creator-economy professionals interested in honest industry research.
Copywriting analysis
The headline uses the classic 'This is why…' curiosity formula, promising an explanation without giving it away. Addressing the reader with 'your brand deals' makes it personal and slightly confrontational, which grabs attention from marketers. 'Opting out' is a strong, specific phrase that hints at a trend rather than a one-off problem. The badge '1,300+ people have spoken' adds scale and authority before the reader even reaches the headline. The brand appears as 'Get Real, powered by Typeform', positioning the content as an editorial series rather than a product pitch, which builds trust. The arrow replaces a formal CTA, keeping the tone conversational.
Visual design
The layout uses overlapping rounded shapes – a pill badge, a framed portrait and a stepped cream text card – creating a modern, editorial collage. The mint gradient background and deep forest-green accents match Typeform's brand palette. A large, high-contrast serif headline dominates the frame, while smaller sans-serif labels add structure. The portrait is placed top right so the face and headline are read together, adding emotional context.
How to adapt this template for your brand
- Run a short survey with your audience and pull one surprising finding.
- Write a 'This is why…' headline that addresses your buyer's pain point directly.
- Add a social proof badge with the number of respondents.
- Include a real portrait with an expression that matches the insight.
- End the headline with an arrow and link to the full report.
Tips for saas & tech ads on LinkedIn
On LinkedIn, run this as a single image or document ad targeting marketing, brand partnerships and influencer roles, and gate the full report with a lead gen form. On Meta, target marketers and creator-economy interests and send traffic to a landing page. Test different respondent quotes or stats in rotation to see which pain point drives the most downloads, and retarget report readers with a demo offer.
About this creative
This square ad promotes Typeform's 'Get Real' research series, which shares honest survey insights from real people. The background is a soft mint-to-white gradient. In the top left, a white pill-shaped badge reads '1,300+ people have spoken', adding instant social proof. On the right, a dark green frame holds a portrait of a woman with curly hair and orange glasses, frowning slightly with a skeptical, unimpressed expression. The frame's side label reads 'Get Real Reviews – Powered by Typeform'. The centre of the ad is a large cream card with an irregular, stepped shape containing the headline 'This is why creators are opting out of your brand deals', set in a large, elegant serif with a thin arrow at the end. In the bottom left, the 'get real' logo sits in a dark green block with 'Powered by Typeform'. The ad uses curiosity and mild discomfort to drive clicks.
LinkedIn ad · 1200 × 1200 · SaaS & Tech
Research Report Ad Template: Survey Insight With Portrait
A square B2B ad from Typeform's Get Real series. A skeptical creator portrait, a '1,300+ people have spoken' badge and a large serif hook – 'This is why creators are opting out of your brand deals' – tease survey findings. Use it to promote reports, research and thought-leadership content.
Added
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Details
Ad copy
Primary text
We asked 1,300+ creators what makes them say no to brand partnerships. The answers might surprise you. Read the Get Real report, powered by Typeform.
Description
Insights from 1,300+ creators
On-image text
1,300+ people have spoken | This is why creators are opting out of your brand deals → | GET REAL REVIEWS Powered by Typeform | get real Powered by Typeform
Headline ideas for this template
- 1What 1,300 Creators Really Think of Brand Deals
- 2The Real Reason Creators Ignore Your Pitch
- 3Stop Losing Creators: Read the Data
- 4Creators Are Saying No. Here's Why.
- 5The Brand Deal Mistakes Creators Won't Forgive
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
