Key takeaways
- Format: Single customer quote paired with a third-party award badge.
- Best for: B2B SaaS and software with strong reviews and industry awards.
- Hook: A witty quote reframing software as a hired virtual assistant.
- Reuse it: Pick your sharpest one-line review, name the reviewer's role and add your best badge.
Available sizes
What is a testimonial ad?
A testimonial ad uses a real customer's words, such as a review, quote or comment, as the main message. It answers a buyer's doubts with social proof rather than brand claims, and works especially well when the testimonial is specific about who the customer is and what changed for them.
See all testimonial ads →Why this testimonial ad works
- 01
Clever reframing
Calling software a hired assistant turns a tool into a team member. The quotes around hired add a smart, human touch.
- 02
Senior voice
Attributing the quote to a CEO adds authority. Decision makers trust peers at their level.
- 03
Independent proof
A G2 Leader badge is recognised in B2B software buying. It validates the quote with third-party data.
- 04
Radical simplicity
With only a logo, quote and badge, the ad is readable in a second. The bold colour stands out in professional feeds.
Full creative breakdown
Who this ad targets
The ad targets founders, executives, sales professionals, recruiters and consultants who spend hours arranging meetings. The CEO attribution appeals to senior decision makers and ambitious professionals who aspire to work like executives. It also reaches B2B buyers comparing scheduling tools, for whom the G2 Leader badge reduces perceived risk. LinkedIn audiences filtered by job seniority are a strong fit for this message.
Copywriting analysis
The ad's entire message rests on one short quote. It reframes Calendly from a scheduling tool into an assistant you hire, which communicates the value – saving time and handling admin – without listing features. Putting hired in single quotes adds humour and honesty, acknowledging it is software. The attribution, CEO on G2, is short but powerful: it names a senior role and an independent review platform. The badge adds a second layer of proof. There is no CTA on the image, leaving that to the platform button and primary text, which keeps the design uncluttered.
Visual design
A terracotta gradient gives the ad warmth and makes it stand out from typical blue SaaS ads. The dark green arch adds a strong graphic shape and ties into the Calendly logo colour. Oversized black quotation marks immediately signal a testimonial. The white quote in bold rounded type has high contrast. The large G2 badge, with its red accents, creates a second focal point and balances the composition.
How to adapt this template for your brand
- Pick a short, memorable customer quote that reframes your product's value.
- Attribute it to the reviewer's role and the review platform.
- Add your strongest third-party badge or award at a large size.
- Use a bold, unexpected brand colour as the background with one graphic shape.
- Keep the layout to logo, quote and badge, leaving the CTA to the platform.
Tips for saas & tech ads on LinkedIn
On LinkedIn, run this as single-image sponsored content targeted by job seniority and function, with primary text explaining how the tool saves time. On Meta, test it for retargeting website visitors, since testimonials help convert people already aware of the brand. Make sure you have permission to use the review and that the badge year is current. Rotate in other short quotes to fight ad fatigue.
About this creative
This Calendly ad uses a warm terracotta gradient background with a large dark green arch curving in from the bottom right corner. The Calendly logo and wordmark in dark green sit at the top centre. Below, a big pair of black quotation marks introduces the testimonial in large bold white type: the best virtual assistant I've hired, with hired in single quotes to signal a wink, since the assistant is software. An attribution line underneath credits a CEO on G2. The lower half holds an oversized G2 badge: a white shield with a red G2 logo, the word Leader in heavy black type, a red ribbon and the year 2024. There is no product screenshot or feature list. The ad relies entirely on a credible, senior voice and an independent award, presented in a bold, simple layout that is easy to read in a second.
LinkedIn ad · 1200 × 1200 · SaaS & Tech
Scheduling Software Ad Template with Testimonial and Badge
This square Calendly ad combines a short, witty customer quote from a CEO on G2 with a large G2 Leader 2024 badge on a warm terracotta background. Use it as a template for B2B SaaS, software tools or any brand with strong reviews and third-party awards.
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Details
Ad copy
Primary text
Stop the back-and-forth emails. Calendly books meetings for you, so you can focus on the work that matters. See why CEOs call it the best virtual assistant they've hired.
Description
G2 Leader 2024 in scheduling
On-image text
Calendly | "The best virtual assistant I've 'hired'." | – CEO on G2 | G2 Leader 2024
Headline ideas for this template
- 1Hire an Assistant Without Hiring Anyone
- 2Your Calendar, Finally Handled
- 3Why CEOs Trust Calendly
- 4No More Back-and-Forth Emails
- 5Rated a G2 Leader for Scheduling
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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