Key takeaways
- Format: Vertical full-bleed lifestyle photo with stacked student-price offer.
- Best for: Student or discounted plans and brands with an ethical selling point.
- Hook: The win-win line 'Artists earn more, students pay less'.
- Reuse it: Pair a values statement with your discounted price over a calm, relatable lifestyle photo.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
A win-win headline
The parallel structure shows that both artists and students benefit. Students can save money without feeling they're short-changing musicians.
- 02
Values-driven differentiation
Fair artist pay sets Qobuz apart from big streamers. Socially conscious students respond to brands that align with their values.
- 03
Relatable student setting
The desk, corkboard and headphones look like a real student room, so the target audience sees themselves instantly.
- 04
Clear price and CTA
The large $4.99/month and the green 'Get it now' button make the next step obvious.
Full creative breakdown
Who this ad targets
The ad targets university and college students aged 18–25 in the US who listen to music while studying and are price-conscious. They are likely using Spotify or Apple Music student plans and may be open to switching for better sound quality or for ethical reasons. Students who care about supporting artists, are into music beyond the charts, or study music and creative subjects are especially receptive to the fair-pay message.
Copywriting analysis
The headline 'Artists earn more, students pay less' uses parallelism and contrast to create a memorable, balanced line. It positions the brand as fair to both sides, which counters the common perception that cheap streaming hurts artists. 'High Quality Music Streaming' then clarifies the product category and core benefit for anyone unfamiliar with Qobuz. The price '$4.99 /month' is shown large for scanning, and the CTA 'Get it now' adds mild urgency. The copy is short, honest and free of hype, which fits the calm, studious tone of the image and appeals to a sceptical student audience.
Visual design
The photo uses natural daylight and warm, soft tones of cream, wood and auburn hair, creating a calm and inviting mood. Foreground plants are heavily blurred, framing the subject and adding a dreamy, editorial depth of field. White text is centred over the lower half where the background is lighter and less busy, though a slight shadow helps legibility. The green CTA button picks up the plant tones and stands out as the single strong colour accent.
How to adapt this template for your brand
- Choose a calm, natural photo of your target audience in their everyday environment.
- Write a parallel headline showing how two groups benefit (e.g. 'You save more, we plant more').
- Add a short line naming your product category and core benefit.
- Display the discounted price large, with the billing period next to it.
- Add a single accent-coloured button with a short action CTA.
Tips for music streaming ads on Meta
On Meta, target ages 18–24 with interests in university life, studying and music, and consider campus-area geotargeting during back-to-school season. Because the text sits on a busy photo, add a subtle gradient overlay to improve legibility on small screens. In Stories, the 'Get it now' button may conflict with the platform CTA, so test a version without it. Link to a landing page with easy student verification.
About this creative
This vertical Qobuz ad promotes a student subscription. The full-bleed photo shows a young woman with long auburn hair sitting at a wooden desk, wearing large black over-ear headphones, chin resting on her clasped hands as she listens thoughtfully. The setting is a bright, cosy room with a corkboard of photos, a framed artwork and books, suggesting a student bedroom or study space. Blurred green plants in the foreground add depth and a natural, calm feeling. The Qobuz logo and 'Rediscover music' tagline sit at the upper left over the photo. The white text stack runs down the lower half: 'Artists earn more, students pay less', then 'High Quality Music Streaming', followed by a large '$4.99 /month'. A green rounded button reads 'Get it now'. The ad balances a values message about fair artist pay with a simple, affordable price for students, all in a soft, warm aesthetic.
Meta ad · 338 × 600 · Music Streaming
Qobuz Student Plan Ad: Artists Earn More, Students Pay Less
This Qobuz ad promotes a $4.99/month student plan with a soft, natural photo of a young woman wearing headphones at her desk. The headline 'Artists earn more, students pay less' combines a values-driven message with a clear discount, making it a strong template for student pricing and ethical-brand offers.
Added
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Details
Ad copy
Primary text
Studying with better sound. Qobuz Student gives you high-quality music streaming for just $4.99/month – and our model pays artists more per stream.
Description
High quality music streaming for $4.99/month.
On-image text
qobuz REDISCOVER MUSIC | Artists earn more, students pay less | High Quality Music Streaming | $4.99 /month | Get it now
Headline ideas for this template
- 1Student Price, Studio Sound
- 2Better Music for Late-Night Study Sessions
- 3Pay Less. Support Artists More.
- 4Hi-Fi Streaming on a Student Budget
- 5$4.99 for Music That Sounds Real
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
