Key takeaways
- Format: Vertical lifestyle-plus-offer ad with strike-through pricing.
- Best for: Subscription services promoting a free trial.
- Hook: The joyful mid-air jump against a bold orange wall.
- Reuse it: Show the emotion of using your product on top, and a struck-through price with $0.00 below.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Emotion meets offer
The jumping woman expresses how great music feels, while the white panel delivers the rational offer. Both brains are addressed.
- 02
Strike-through price anchoring
Showing $12.99 crossed out next to $0.00 anchors the real value and makes the free trial feel like a genuine saving.
- 03
Risk removed
'With no commitment' tackles the biggest fear of free trials – getting trapped in a subscription.
- 04
Colour that stops the scroll
The saturated orange wall stands out in any feed, especially against the muted tones most ads use.
Full creative breakdown
Who this ad targets
The ad targets music lovers aged 25–50 in the US who care about sound quality, including audiophiles, owners of good headphones or hi-fi systems, and Spotify or Apple Music users curious about higher fidelity. They are willing to pay for quality but want to test before committing. The energetic visual also widens the appeal to younger, lifestyle-driven listeners who might not yet see themselves as audiophiles.
Copywriting analysis
The copy follows a classic price-anchoring structure. 'Your music in the highest quality' leads with ownership ('your music') and the core differentiator ('highest quality'). The struck-through $12.99 reveals the normal price, and the giant '$0.00' delivers the punchline. The button text '30-day free trial*' clarifies the duration, and 'with no commitment' handles the main objection. The tagline 'Rediscover music' positions Qobuz as a way to hear familiar songs anew. The asterisk and terms line keep it compliant. Every line answers a question in the decision path: what, how much, for how long, and what's the catch.
Visual design
The design splits horizontally into an energetic photo and a calm white offer area. The orange brick wall gives warmth and dominant colour, complemented by the red jacket. The model's dynamic pose and shadow create motion and draw the eye downward toward the offer. The white panel uses black geometric sans-serif type, centred, with size used for hierarchy: the $0.00 is the largest element. A black rounded button adds a strong focal point near the bottom.
How to adapt this template for your brand
- Use a lifestyle photo that shows the feeling of using your product, ideally with motion.
- Pick a bold, saturated background colour that matches your brand and stands out in feeds.
- Add a clean white panel with your logo and benefit line.
- Show the normal price struck through and a large $0.00 or trial price.
- Add a button with the trial length and a 'no commitment' line to remove risk.
Tips for music streaming ads on Meta
On Meta, use the 'Start Free Trial' or 'Subscribe' CTA and optimise for trial sign-ups. In Stories, the bottom terms line may be covered by the CTA overlay, so move it up slightly. Target interests like hi-fi audio, headphones, vinyl and audiophile brands. Make sure free-trial terms are clearly stated on the landing page, as Meta reviews subscription offers closely. A short motion version with the jump in slow motion and a high-quality audio clip would boost engagement.
About this creative
This vertical Qobuz ad combines energy and a clear offer. The top half is a bright lifestyle photo of a young woman leaping mid-air in front of a vivid orange brick wall. She wears a red leather jacket, ripped jeans and black sneakers, holds her phone and has earbuds in, eyes closed as if lost in the music. Her shadow on the wall adds depth and motion. The bottom half switches to a clean white panel. The Qobuz logo and the tagline 'Rediscover music' sit at the top of the panel, followed by the offer copy: 'Your music in the highest quality for $12.99', with the price struck through, and a huge '$0.00' beneath. A black pill button reads '30-day free trial*', followed by 'with no commitment' and a small terms note. The ad links the emotional joy of great sound with a frictionless, free way to try it.
Meta ad · 338 × 600 · Music Streaming
Qobuz Free Trial Ad: Highest Quality for $0.00
This Qobuz ad promotes a 30-day free trial of its hi-res music streaming service. An energetic photo of a woman jumping in front of an orange brick wall sits above a clean white offer panel that strikes through $12.99 and replaces it with $0.00. It is a classic free-trial template for any subscription.
Added
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Details
Ad copy
Primary text
Hear your music the way artists recorded it. Qobuz streams in true Hi-Res quality – try it free for 30 days with no commitment.
Description
30-day free trial, no commitment.
On-image text
qobuz REDISCOVER MUSIC | Your music in the highest quality for $12.99 (struck through) $0.00 | 30-DAY FREE TRIAL* | with no commitment | *see terms and conditions
Headline ideas for this template
- 1Hear Every Detail – Free for 30 Days
- 2Hi-Res Streaming, $0 to Start
- 3Rediscover Your Favorite Songs
- 4Studio Quality Sound, No Commitment
- 5Music the Way Artists Intended
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
