Key takeaways
- Format: Vertical lifestyle announcement with a UI-style music player element and product cut-out.
- Best for: Co-branded feature launches, integrations and 'now available' announcements.
- Hook: The 'Apple Music is here' announcement paired with a joyful sunroof moment.
- Reuse it: Replace the player bar with any familiar UI element that shows your new integration.
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Borrowed brand power
Apple Music is instantly recognised, so the headline does the heavy lifting. Chevrolet gains premium associations simply by announcing the partnership.
- 02
Selling the feeling, not the feature
The sunroof shot and 'Windows Down Drive' turn a software integration into an emotional summer moment. Viewers imagine themselves in the seat.
- 03
Familiar UI as a visual cue
The music player bar is universally recognisable, so the viewer understands 'music in the car' without reading anything else.
- 04
Product anchored in the frame
The red SUV cut-out overlapping the player links the experience to a real vehicle, keeping the ad commercially focused.
Full creative breakdown
Who this ad targets
The ad targets current and prospective Chevrolet owners, especially younger drivers and families in the US who already pay for Apple Music and want a seamless in-car experience without plugging in their phone. It also reaches people in the market for a new SUV who see connected entertainment as a deciding factor. Secondary targets are existing owners of 2025+ models who may not know the feature is available, making the ad part awareness, part retention.
Copywriting analysis
The on-image copy is just four words – 'Apple Music is here' – which reads like breaking news and creates a sense of arrival. It relies entirely on the strength of the Apple Music name and assumes the viewer already wants it. 'Windows Down Drive' doubles as a playlist title and a mood line, adding warmth and storytelling without a full sentence. The legal footer is long but necessary for an automotive and subscription claim, and is kept small so it doesn't compete. There is no explicit CTA on the image, leaving that to the platform button, which keeps the creative clean.
Visual design
The layout splits into a rounded-corner photo panel on top and a saturated blue field below, a classic social-first structure. The photo uses natural light and a dynamic top-down angle through the sunroof, giving energy and openness. Bold white condensed capitals sit over the darker lower edge of the photo for legibility. The player bar is drawn as a white outlined rectangle with simple icons, mimicking a phone or dashboard UI. The red car provides a strong complementary accent against the blue background.
How to adapt this template for your brand
- Start with a lifestyle photo that shows the emotional benefit of your new feature in use.
- Write a short 'X is here' headline that names the partner or feature.
- Add a familiar UI element (player, notification, chat bubble) that represents the integration.
- Overlap a product cut-out on the UI element to tie the feature to your product.
- Place required legal or availability text small at the bottom, away from the main message.
Tips for music streaming ads on Meta
For Meta Stories and Reels, keep the 'Apple Music is here' headline above the bottom 20% so the CTA overlay doesn't cover it; the legal copy can sit lower as it is secondary. Use location targeting around dealerships and interest targeting for Apple Music, iPhone and SUV shoppers. A short video version with the player progress bar moving and an audio track would perform well. Make sure the landing page explains eligible models clearly to reduce frustrated clicks.
About this creative
This vertical co-branded ad from Chevrolet announces that Apple Music is now integrated into its vehicles. The top two-thirds is a bright lifestyle photo shot from above through an open sunroof: a smiling young woman at the wheel, one hand reaching up toward the sky, capturing the freedom of a summer drive. Across the bottom of the photo, the announcement 'APPLE MUSIC IS HERE' is set in heavy white capitals. Below the photo, on a vivid blue background, sits a stylised music player bar with the track or playlist name 'Windows Down Drive', a progress line and play/pause controls. A red Chevrolet SUV, likely an Equinox, overlaps the player on the right, tying the music experience to a specific car. Small legal copy at the bottom explains subscription, model-year and connectivity requirements. The ad sells a feeling – music, sun, open windows – rather than technical specs.
Meta ad · 338 × 600 · Music Streaming
Apple Music Is Here: Chevrolet In-Car Streaming Ad
This Chevrolet ad announces that Apple Music is now built into select 2025 and newer vehicles. It combines a sunny lifestyle shot of a driver under an open sunroof with a music player bar titled 'Windows Down Drive'. It is a great template for co-branded feature launches and product integration announcements.
Added
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Details
Ad copy
Primary text
Your favorite songs, now built right into your Chevy. Apple Music is here on select 2025 and newer Chevrolet vehicles – just hop in, roll the windows down and press play.
Description
Now available on select 2025+ Chevrolet models.
On-image text
APPLE MUSIC IS HERE | WINDOWS DOWN DRIVE | (player controls) | Legal: Apple Music requires a subscription. Visit music.apple.com to set up an account. Available on select model year 2025 and newer vehicles with compatible hardware. Requires eligible OnStar plan. See onstar.com for details and limitations.
Headline ideas for this template
- 1Your Playlists, Built Into Your Chevy
- 2Windows Down. Apple Music On.
- 3No Phone Needed: Apple Music Is In
- 4Hit Play the Moment You Hit the Road
- 5Apple Music Now Rides With You
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
