Key takeaways
- Format: Lifestyle photo above a bundle price block with a kit cut-out.
- Best for: Bundles and kits where buyers need to see everything included.
- Hook: A big $640 saving on an energy-independent solar setup.
- Reuse it: Show all bundle items together in one cut-out next to the price.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Bundle visibility
The cut-out shows the battery, expansion unit and panels side by side. Buyers immediately understand they get a complete system.
- 02
Aspirational calm
The couple relaxing on the porch sells energy independence as a lifestyle. Solar becomes a quiet, effortless part of home life.
- 03
Large dollar saving
$640 off is a substantial, round-feeling figure. On a premium bundle, a big dollar number grabs more attention than a percentage.
- 04
Capacity in the name
Adding '7.2kWh' to the product line signals serious capacity. It helps spec-savvy buyers justify the higher price.
Full creative breakdown
Who this ad targets
This ad targets US homeowners interested in solar and energy independence, including eco-conscious buyers and those wanting longer backup runtimes. It suits people with houses, gardens and porches, often in suburban or rural areas, who may face extended outages. Because of the premium price, it best reaches higher-income households and warm audiences who have researched solar generators and are waiting for a Prime event deal. It also appeals to buyers who want a full kit rather than piecing components together.
Copywriting analysis
The copy is purely transactional and tightly structured. The header 'Jackery Prime Big Deal Days' frames the urgency. The bundle name is long but precise, listing the capacity '(7.2kWh)' and the panel model, which reassures detail-oriented buyers. '$640 OFF' in large orange type is the main hook. The '$3,499' sale price beside the struck-through '$4,139' anchors the value and makes the deal verifiable at a glance. 'Shop Now' keeps the action simple. With no benefit lines on the image, the photo does the emotional work while the copy delivers the facts.
Visual design
The top half uses soft, natural daylight with greens and whites for a calm, outdoorsy feel. The solar panels with orange edges echo the brand colour within the scene. The bottom white panel keeps the price information crisp and readable. Orange is used for the header bar, the discount line and the CTA button. The product cut-out on the right breaks the line between photo and panel, adding depth and connecting lifestyle with product.
How to adapt this template for your brand
- Lead with the saving in your brand colour as the biggest element on the canvas (dollar amount or percentage).
- Show the new price next to a struck-through old price so the discount is instantly credible.
- Name the exact product or bundle in one line above the offer so the viewer knows what they get.
- Tie the deal to a real event (Prime Day, Black Friday, seasonal sale) in a coloured header bar for urgency.
- Use the top half for a lifestyle photo of the product in use and finish with a pill-shaped Shop Now button.
Tips for solar energy ads on Meta
On Meta, run price-led creatives like this in Advantage+ shopping campaigns during the sale window and refresh the price whenever it changes, because outdated prices hurt trust. Keep the headline field for the saving and the primary text for the product benefit. On Google Demand Gen and Performance Max, upload a 1.91:1 and 4:5 crop as well so the discount stays readable. Test dollar-off versus percentage-off framing on the same product to see which drives more clicks.
About this creative
This Jackery ad promotes a high-value bundle during Prime Big Deal Days. The orange header bar carries the event name. Below it, a natural lifestyle photo shows a relaxed couple chatting on the porch of a white house, while a HomePower 3600 Plus sits on the green lawn surrounded by several folded SolarSaga solar panels soaking up the late-afternoon sun. The scene feels peaceful and self-sufficient. The bottom half is a white panel. On the left, the bundle name 'HomePower 3600 Plus (7.2kWh) + SolarSaga 500 X' appears in black, followed by an orange '$640 OFF', the sale price '$3,499' and the struck-through original '$4,139'. An orange 'Shop Now' button sits beneath. On the right, a product cut-out shows the main unit, the expansion battery and two solar panels together, so viewers see exactly what the kit contains. An 'AI-generated image' disclosure sits bottom right.
Meta ad · 338 × 600 · Solar Energy
Jackery 7.2kWh HomePower + SolarSaga Bundle Ad: $640 Off
This square Jackery ad sells a bundle of the HomePower 3600 Plus with expansion battery (7.2kWh) and SolarSaga 500 X solar panels. A sunny porch scene with panels on the lawn sits above a price block showing $640 off. Use it as a template for bundle and kit offers.
Added
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Details
Ad copy
Primary text
Power your home with the sun. Get the Jackery HomePower 3600 Plus (7.2kWh) with SolarSaga 500 X solar panels and save $640 during Prime Big Deal Days. Now $3,499. Clean, quiet backup that recharges itself.
Description
Now $3,499 (was $4,139) – Prime Big Deal Days
On-image text
Jackery Prime Big Deal Days | HomePower 3600 Plus (7.2kWh) + SolarSaga 500 X | $640 Off | $3,499 | $4,139 (struck through) | Shop Now | AI-generated image.
Headline ideas for this template
- 1Go Solar and Save $640 This Prime Event
- 27.2kWh of Sun-Powered Backup for $3,499
- 3Your Complete Home Solar Kit, Now $640 Off
- 4Charge With the Sun. Power Through the Night.
- 5The Bundle That Keeps Your Home Running
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
