Key takeaways
- Format: Aspirational lifestyle scene with a big percentage-off overlay.
- Best for: Sale events for products used in everyday home routines.
- Hook: 'Power outage?' question paired with up to 65% off.
- Reuse it: Show an unexpected everyday task your product powers, plus the sale.
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Unexpected use case
Steaming clothes is not a typical generator scene, which makes the ad stand out. It shows the product fits a polished everyday life.
- 02
Question hook
'Power outage?' immediately names the problem and invites the viewer to imagine it. The answer follows in the same line.
- 03
Huge percentage
The oversized '65%' dominates the left side and grabs attention from a distance. 'Up to' allows the brand to feature its best deal.
- 04
Premium styling
The elegant closet and calm model position Jackery as a lifestyle brand, not just survival gear. It widens appeal to style-conscious buyers.
Full creative breakdown
Who this ad targets
This ad targets style-conscious, mid- to high-income US homeowners, particularly women aged 30 to 55, who value comfort and keeping their routines intact. It reaches people who may not see themselves as 'preppers' but still want reliable backup at home. The Prime Big Deal Days framing and the big percentage discount appeal to deal-aware shoppers in the purchase stage. It also suits broad prospecting audiences, as the lifestyle scene feels approachable and aspirational rather than technical.
Copywriting analysis
The headline 'Prime Big Deal Days' sets the event context in friendly italic type. 'Up to 65% Off' is the visual and verbal hook, with 'up to' leaving room for a range of discounts. The question-and-answer line, 'Power outage? Grab a Jackery HomePower.', is conversational and quick; 'grab' makes the purchase sound easy and casual. Naming the 'HomePower' line rather than one model lets the ad promote the whole range. 'Shop Now' is the clear CTA. The copy is short and fits naturally on the left without competing with the scene.
Visual design
The palette is dominated by soft greys, beige and warm whites, creating an upscale, calm mood. The model and steamer on the right form the visual story, while the left third holds the text stack. Orange appears in the 'UP TO' box, the gradient '65%' and the CTA button, which pop against the muted background. The product sits in the lower centre on the carpet, clearly connected by its cable. The mix of italic and bold type adds energy to a quiet scene.
How to adapt this template for your brand
- Show a real-life moment where the product quietly solves a problem (heat, outage, chores).
- Keep people as the focus in the top two-thirds and the product clearly visible but secondary.
- Add a short question-style hook that names the problem the viewer fears.
- Put the offer and product name in a clean white or translucent panel to separate it from the photo.
- Finish with a brand-coloured Shop Now button and keep the AI-generated disclosure if applicable.
Tips for solar energy ads on Meta
On Meta, lifestyle creatives with relatable people perform well for broad audiences and in Advantage+ campaigns. Keep the disclosure label if the image is AI-generated. Crop to 4:5 for Feeds to give the scene more space, and keep text under the image fold for Stories. On Google Demand Gen, pair with headlines that name the problem (heatwave, blackout) for more relevance.
About this creative
This Jackery creative takes an aspirational lifestyle approach for Prime Big Deal Days. The scene is a stylish, grey-toned walk-in closet with neatly hung clothes, handbags on shelves and a marble countertop. A well-dressed woman stands by the window, steaming a dark jacket with a handheld steamer, plugged into a Jackery HomePower unit on the carpet below. The atmosphere is calm and composed, suggesting that daily routines continue even during an outage. On the left, the white Jackery logo sits above the italic headline 'Prime Big Deal Days'. Beneath it, a large 'Up to 65% Off' combines an orange 'UP TO' box with a huge orange gradient '65%' and the word 'OFF' in yellow-orange. A question hook follows: 'Power outage? Grab a Jackery HomePower.' An orange 'Shop Now' button sits below. A small 'AI-generated image' label appears bottom left.
Meta ad · 338 × 600 · Solar Energy
Jackery HomePower Prime Big Deal Days Lifestyle Ad
This square Jackery ad shows a woman calmly steaming a jacket in an elegant walk-in closet, powered by a Jackery HomePower unit on the floor. Bold 'Up to 65% Off' text and a question hook about power outages sit on the left. Use it as a template for aspirational lifestyle sale ads.
Added
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Details
Ad copy
Primary text
Power outage? Life goes on. Grab a Jackery HomePower and keep everyday essentials running, from your steamer to your fridge. Save up to 65% during Prime Big Deal Days.
Description
Prime Big Deal Days – limited time
On-image text
Jackery | Prime Big Deal Days | Up to 65% Off | Power outage? Grab a Jackery HomePower. | Shop Now | AI-generated image.
Headline ideas for this template
- 1Power Outage? Your Routine Doesn't Stop.
- 2Keep Life Running – Up to 65% Off
- 3Everyday Comfort, Even Without the Grid
- 4Prime Big Deal Days: Save Big on Jackery HomePower
- 5Outage-Ready Never Looked This Good
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
