Key takeaways
- Format: Lifestyle photo above a bundle price block, reused across price tiers.
- Best for: Tiered offers where you advertise several bundle sizes.
- Hook: An accessible solar starter kit at $260 off.
- Reuse it: Keep one layout and photo, and swap product cut-out and price per tier.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Template consistency
Reusing the layout and photo across bundles builds recognition. It also lets the brand test price tiers with only the offer as a variable.
- 02
Accessible entry price
At $2,469, this bundle lowers the barrier to solar backup. It catches buyers who balk at the bigger kit.
- 03
Simple kit visual
One unit and two panels make the bundle easy to understand. Shoppers see exactly what is in the box.
- 04
Event urgency
The Prime Big Deal Days header frames the saving as time-limited. It pushes fence-sitters to decide now.
Full creative breakdown
Who this ad targets
This ad targets US homeowners who are curious about solar backup but looking for a more affordable starter setup. It fits budget-conscious families, first-time buyers of power stations and people who want to start small and expand later. It is especially relevant to Prime Day shoppers in the decision stage and to retargeting audiences who viewed the bigger 7.2kWh kit but did not convert. The lifestyle scene appeals to suburban homeowners with gardens and porches.
Copywriting analysis
The copy follows the exact structure of the larger bundle ad: event header, bundle name, saving, price pair and CTA. The bundle name is shorter here, 'HomePower 3600 Plus + SolarSaga 500 X', without a capacity figure, which keeps it light. '$260 OFF' in orange is the main hook, and the '$2,469' price with '$2,729' crossed out gives a quick, verifiable anchor. 'Shop Now' provides the action. The tone is purely transactional, relying on the photo for emotional appeal and on the event name for urgency.
Visual design
The visual design mirrors the 7.2kWh kit creative: a warm, natural porch photo on top and a crisp white price panel below. Green lawn and white house create a fresh, calm palette, with orange accents on the solar panel edges echoing the brand. The orange header bar, discount line and CTA button form a consistent brand rhythm. The product cut-out on the right overlaps the photo slightly, adding depth and drawing attention to the kit.
How to adapt this template for your brand
- Lead with the saving in your brand colour as the biggest element on the canvas (dollar amount or percentage).
- Show the new price next to a struck-through old price so the discount is instantly credible.
- Name the exact product or bundle in one line above the offer so the viewer knows what they get.
- Tie the deal to a real event (Prime Day, Black Friday, seasonal sale) in a coloured header bar for urgency.
- Use the top half for a lifestyle photo of the product in use and finish with a pill-shaped Shop Now button.
Tips for solar energy ads on Meta
On Meta, run price-led creatives like this in Advantage+ shopping campaigns during the sale window and refresh the price whenever it changes, because outdated prices hurt trust. Keep the headline field for the saving and the primary text for the product benefit. On Google Demand Gen and Performance Max, upload a 1.91:1 and 4:5 crop as well so the discount stays readable. Test dollar-off versus percentage-off framing on the same product to see which drives more clicks.
About this creative
This Jackery ad is a lower-priced sibling of the 7.2kWh bundle creative, using the same layout and lifestyle photo. An orange header bar announces 'Jackery Prime Big Deal Days'. The top half shows a calm couple sitting on the porch of a white house, while a HomePower 3600 Plus stands on the lawn among several folded SolarSaga solar panels in warm evening light. The lower half is a clean white panel. On the left, the bundle name 'HomePower 3600 Plus + SolarSaga 500 X' sits above a large orange '$260 OFF', followed by the sale price '$2,469' and the struck-through '$2,729'. An orange 'Shop Now' button sits below. On the right, a product cut-out shows the single HomePower unit flanked by two solar panels. An 'AI-generated image' label appears bottom right. The creative offers a more accessible entry point into solar backup while keeping the premium look.
Meta ad · 338 × 600 · Solar Energy
Jackery HomePower 3600 Plus + SolarSaga 500 X Ad: $260 Off
This square Jackery ad promotes the entry-level solar bundle, the HomePower 3600 Plus with SolarSaga 500 X panels, at $260 off for Prime Big Deal Days. It reuses the porch lifestyle scene from the larger kit ad. Use it as a template for tiered bundle offers.
Added
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Details
Ad copy
Primary text
Start your solar backup for less. Get the Jackery HomePower 3600 Plus with SolarSaga 500 X panels and save $260 during Prime Big Deal Days. Now $2,469. Charge with the sun and keep your home powered.
Description
Now $2,469 (was $2,729) – Prime Big Deal Days
On-image text
Jackery Prime Big Deal Days | HomePower 3600 Plus + SolarSaga 500 X | $260 Off | $2,469 | $2,729 (struck through) | Shop Now | AI-generated image.
Headline ideas for this template
- 1Start Your Solar Backup for $2,469
- 2Go Solar for Less This Prime Event
- 3Your First Step to Energy Independence
- 4Home Battery + Solar Panels, Now $260 Off
- 5Power Your Home With the Sun for Less
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
