Key takeaways
- Format: Vertical bundle offer with twin products and appliance icons.
- Best for: Upsell bundles that unlock a bigger capability like 240V output.
- Hook: Two units, $400 off, enough to run 240V appliances.
- Reuse it: Pair the bundle with icons of what it newly makes possible.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Visual doubling
Two identical units side by side make 'Double Kit' obvious without reading. The symmetry feels powerful and premium.
- 02
Use-case icons
Fridge, pump and dryer icons translate 120V/240V into real appliances. Non-technical buyers instantly grasp the benefit.
- 03
Was/Now price
The 'Was $3,979 | Now $3,579' line plus a red save badge makes the discount easy to verify. It adds urgency and credibility.
- 04
Vertical real estate
The 9:16 format gives room for headline, products, icons and CTA without clutter. It is built for Stories and Reels.
Full creative breakdown
Who this ad targets
This ad targets US homeowners with larger backup needs, such as rural homes with well pumps, families with electric dryers or households wanting to power 240V appliances. Many already know Jackery or own one unit and are ready to scale up. It suits higher-income, preparedness-minded buyers in the consideration and decision stages, as well as retargeting of people who viewed the HomePower range. The technical 120V/240V mention filters for buyers who understand or need heavier loads.
Copywriting analysis
The headline 'Double Kit, $400 Off' pairs product and offer in four words, which is efficient for vertical placements. The subline 'For bigger 120V and 240V backup plans' qualifies the audience and explains why someone would need two units. 'Was $3,979 | Now $3,579' is clear, honest price anchoring, and the separate 'Save $400' badge repeats the saving in a visual form. The kit name near the bottom reinforces the exact product. 'Shop Now' in title case feels slightly friendlier than all caps. The copy balances technical detail with clear value.
Visual design
The dark, moody laundry room sets a nighttime, outage-like atmosphere while keeping the products as the brightest elements. White headline type and orange price accents stand out sharply against the black background. A red circle badge adds an extra urgency colour. The twin products create strong symmetry in the centre. A glowing orange-to-blue line with simple white line icons adds a technical, infographic touch beneath the products. The orange pill CTA anchors the bottom.
How to adapt this template for your brand
- Lead with the saving in your brand colour as the biggest element on the canvas (dollar amount or percentage).
- Show the new price next to a struck-through old price so the discount is instantly credible.
- Name the exact product or bundle in one line above the offer so the viewer knows what they get.
- Tie the deal to a real event (Prime Day, Black Friday, seasonal sale) in a coloured header bar for urgency.
- Use the top half for a lifestyle photo of the product in use and finish with a pill-shaped Shop Now button.
Tips for solar energy ads on Meta
On Meta, run price-led creatives like this in Advantage+ shopping campaigns during the sale window and refresh the price whenever it changes, because outdated prices hurt trust. Keep the headline field for the saving and the primary text for the product benefit. On Google Demand Gen and Performance Max, upload a 1.91:1 and 4:5 crop as well so the discount stays readable. Test dollar-off versus percentage-off framing on the same product to see which drives more clicks.
About this creative
This vertical Jackery creative sells the HomePower 3600 Plus Double Kit. The background is a dimly lit laundry room with a washer, dryer and fridge in warm shadows. At the top, the Jackery logo sits above the bold white headline 'Double Kit, $400 Off', with the supporting line 'For bigger 120V and 240V backup plans.' A red 'Save $400' circle badge sits on the left, next to the price line 'Was $3,979 | Now $3,579', with the new price in orange. The centre shows two identical HomePower 3600 Plus units standing side by side. Below them, a glowing orange-and-blue line runs through a '120V/240V' label and connects three white-outline icons: a refrigerator, a water pump and a dryer. These icons show which heavy appliances the doubled setup can power. The kit name appears in white beneath, and an orange 'Shop Now' button closes the tall layout.
Meta ad · 338 × 600 · Solar Energy
Jackery HomePower 3600 Plus Double Kit Ad: $400 Off
This vertical Jackery ad shows two HomePower 3600 Plus units side by side in a laundry room, with a $400 discount and icons for a fridge, well pump and dryer connected by a 120V/240V line. Use it as a template for upsell bundles that unlock extra capability.
Added
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Details
Ad copy
Primary text
Need more power for bigger backup plans? The Jackery HomePower 3600 Plus Double Kit links two units for 120V and 240V output, ready to run your fridge, well pump and dryer. Save $400 – now $3,579.
Description
Two HomePower 3600 Plus units for 120V/240V backup
On-image text
Jackery | Double Kit, $400 Off | For bigger 120V and 240V backup plans. | Save $400 | Was $3,979 | Now $3,579 | 120V/240V | HomePower 3600 Plus Double Kit | Shop Now
Headline ideas for this template
- 1Power Your Well Pump and Dryer – Save $400
- 2Two Units. 240V. One Big Saving.
- 3Double Your Backup, Not Your Budget
- 4Whole-Home Backup Starts With the Double Kit
- 5Run the Big Appliances Through Any Outage
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
