Key takeaways
- Format: Square feature callout layout with six runtime stats.
- Best for: Feed ads for tech, tools and battery-powered products.
- Hook: '79.2 phone charges' – a big, surprising number.
- Reuse it: Arrange icon-plus-number callouts in an L-shape around a front-facing product shot.
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
Mixes home, work and leisure
TV, drill and fridge callouts widen the appeal to campers, tradespeople and backup buyers.
- 02
Surprising high numbers
Figures like 79.2 phone charges and 59.9 fridge hours stick in memory.
- 03
Front-on product clarity
Showing every outlet tells buyers it can run many devices at once.
- 04
Repeatable structure
Identical callout styling builds trust and makes the grid easy to scan.
Full creative breakdown
Who this ad targets
This ad targets US shoppers comparing high-capacity power stations for home backup, job sites and RV or camping trips. Adding a drill callout pulls in DIYers and tradespeople alongside outage-preparedness homeowners. Likely 30–65, detail-oriented buyers who want proof before spending. Best used for retargeting product page visitors and in-market audiences interested in generators, home improvement, power tools and emergency preparedness.
Copywriting analysis
As with Bluetti's other runtime ads, the copy is a set of standardised data points rather than sentences. Each callout pairs a large number with a unit and the appliance's wattage, which adds credibility and invites comparison. The selection of appliances is strategic: a TV and coffee maker for comfort, a fridge for outages, a microwave for cooking, a drill for work and a phone for everyone. The headline only names the product and category, keeping the visual hierarchy clean. With no CTA on the image, the ad relies on the platform button, which keeps the creative uncluttered.
Visual design
The pale blue gradient feels clean and technical while matching Bluetti's brand colour. The product is shown straight on and large, filling much of the lower left so its ports are readable. Callouts wrap around it in an L-shape, guiding the eye from top left to bottom right. Blue numbers stand out against black labels, and the large faded capacity figure adds depth. Plenty of white space keeps the dense information readable at feed size.
How to adapt this template for your brand
- Pick appliances or use cases that cover several audiences at once.
- Calculate realistic runtimes or outcomes and include the input value in brackets.
- Show the product front-on so its key features are visible.
- Wrap callouts around the product in an L-shape or grid.
- Keep the headline to model name and category; let numbers sell.
Tips for consumer electronics ads on Meta
This square 1:1 creative works best in the Meta Feed and Marketplace, where it takes up maximum vertical space on mobile. On Google, use it in Performance Max and Demand Gen asset groups alongside a landscape version. Keep the headline short so it stays legible at thumbnail size, and test it against a 4:5 crop for extra feed space. Use it in a carousel alongside the spec-card and lifestyle versions so buyers see both the 'why' and the 'how long'.
About this creative
This square Bluetti ad places the Elite 300 power station front-on in the lower left of a pale blue gradient background. Bold black text at the top reads 'Elite 300', with 'Portable Power Station' beneath. A large faded '3,014Wh' capacity figure sits behind the product. Six callouts surround it, each with a line icon and a bold blue number: 24.6 hours of TV (85W), 2.5 hours of microwave (1,000W), 79.2 smartphone charges (15Wh), 2.5 hours of drill (1,000W), 59.9 hours of refrigerator (1kWh/day) and 3.1 hours of coffee maker (800W). Three callouts run across the top row and three stack down the right side, forming an L-shape around the product. The unit's front panel – display, AC outlets, USB ports – is shown clearly. The Bluetti logo sits top left. It is a straightforward, information-led creative that helps shoppers picture their own appliances running from one charge.
Meta ad · 338 × 600 · Consumer Electronics
Bluetti Elite 300 Runtime Callout Ad
This square Bluetti ad shows the Elite 300 portable power station with six appliance runtime callouts, from a 24.6-hour TV to a 59.9-hour fridge. It is a feature callout creative for the feed and a solid template for any brand selling measurable performance.
Added
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Details
Ad copy
Primary text
3,014Wh means real power for real life. Run a TV for 24.6 hours, a fridge for 59.9 hours, a drill for 2.5 hours and charge your phone 79 times with the Bluetti Elite 300. Bluetti: technology pioneer in clean energy. Join our community.
Description
See exactly how long it powers your devices.
On-image text
BLUETTI | Elite 300 | Portable Power Station | 3,014Wh | 24.6 Hours TV (85W) | 2.5 Hours Microwave (1,000W) | 79.2 Times Smartphone (15Wh) | 2.5 Hours Drill (1,000W) | 59.9 Hours Refrigerator (1kWh/day) | 3.1 Hours Coffee Maker (800W)
Headline ideas for this template
- 13,014Wh: What Will You Power?
- 2Run Your Fridge for 59.9 Hours
- 3From Drill to Coffee Maker, Covered
- 479 Phone Charges From One Battery
- 5See Every Runtime Before You Buy
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
