Key takeaways
- Format: Vertical single-product sale ad with benefits and a discount pill.
- Best for: Promoting one hero product at a fixed discount.
- Hook: A trail helmet with three clear benefits and 25% OFF.
- Reuse it: Swap product, three benefits and percentage in the same panel.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Benefits before the discount
Coverage, ventilation and fit answer the main questions MTB riders ask. The discount then removes the last barrier.
- 02
A fixed, specific offer
25% OFF is exact and believable. It is easier to judge than an up to range and feels like a real deal on this model.
- 03
Category label for relevance
MTB HELMETS at the top filters for mountain bikers instantly. Road riders scroll on, trail riders stop.
- 04
Campaign consistency
The same yellow panel as the Archive Sale links the ads together. Repeated exposure builds recognition of the sale.
Full creative breakdown
Who this ad targets
The ad targets mountain bikers, especially trail and enduro riders, who are looking for a protective helmet with good airflow. They are typically 25 to 50, ride regularly and know the difference between a road and an MTB helmet. The MTB HELMETS label and benefit copy suggest prospecting by interests such as mountain biking, enduro and trail centres, plus retargeting people who viewed POC's MTB helmet pages.
Copywriting analysis
This ad has the most complete copy of the POC set. The category label MTB HELMETS sets context, and the product name KORTAL RACE MIPS includes the safety proof point MIPS. The body uses the rule of three with strong adjectives: exceptional coverage, uninterrupted ventilation and a fully adjustable fit. Each benefit matches a real concern of trail riders: protection, heat and comfort. Now on sale bridges the benefits to the offer, and 25% OFF closes the message as a visual call to action. The copy is slightly long for a Story, so on small screens the body text may be hard to read; a shorter version could keep only the three benefit keywords.
Visual design
The helmet fills the upper right and is cropped by the edge, showing the visor and rear coverage that the copy describes. A neon yellow panel in the lower left creates high contrast against the black helmet and white background. Thin, wide capitals for the product name and a monospaced body font match POC's campaign style. The pill-shaped 25% OFF outline mimics a button and guides the eye to the end of the message.
How to adapt this template for your brand
- Crop a large product image on the right side of a 9:16 canvas.
- Add a small category label top left so the right audience stops.
- Write three short benefits that answer your buyers' main questions.
- Place the product name and benefits in a bright brand-colour panel.
- Finish with a fixed discount inside a pill-shaped outline.
Tips for cycling gear ads on Meta
Run this on Meta Stories and Reels to mountain biking interest audiences, and check that the yellow panel stays above the bottom safe zone. Because the body copy is small, repeat the benefits and discount in the primary text. Spring and early summer, when trail season starts, are the best moments for MTB helmet offers. Test a version with a short video of the helmet rotating to show the coverage.
About this creative
This 9:16 vertical creative shows the POC Kortal Race MIPS mountain bike helmet large and cropped on the right, with its extended visor, deep rear coverage and black straps clearly visible. The helmet is matte black on a clean white background. Top left, a small monospaced label reads MTB HELMETS, and the black POC wordmark sits top right. In the lower left, a neon yellow panel overlaps the helmet. Inside it, a small POC logo sits above the product name KORTAL RACE MIPS in thin, wide capitals across three lines. Below, a monospaced paragraph lists three benefits: exceptional coverage, uninterrupted ventilation and a fully adjustable fit, followed by now on sale. At the bottom, a rounded pill outline holds 25% OFF. The layout matches POC's Archive Sale story, so the campaign looks consistent, but this version focuses on one specific product. The combination of benefit-led copy and a fixed discount makes it more persuasive for buyers who are actively shopping for a new MTB helmet.
Meta ad · 338 × 600 · Cycling Gear
POC Kortal Race MIPS MTB Helmet Sale Ad
This vertical POC ad promotes the Kortal Race MIPS mountain bike helmet with a neon yellow panel, three product benefits and a 25% OFF badge. It shows how to combine feature messaging and a discount in one Story creative, and it is a solid template for single-product sale campaigns in sports equipment.
Added
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Details
Ad copy
Primary text
Exceptional coverage, uninterrupted ventilation and a fully adjustable fit. The Kortal Race MIPS is built for hard trail days – and right now it's 25% off.
Description
Trail-ready MTB helmet on sale.
On-image text
MTB HELMETS | POC | POC | KORTAL RACE MIPS | Exceptional coverage, uninterrupted ventilation, and a fully adjustable fit. Now on sale. | 25% OFF
Headline ideas for this template
- 1Kortal Race MIPS – Now 25% Off
- 2More Coverage for Your Trail Days
- 3Stay Cool on Every Climb
- 4Ride Harder, Save 25%
- 5The Trail Helmet, Now on Sale
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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