Key takeaways
- Format: UGC-style street photo with a two-line question headline
- Best for: Local awareness and quote requests for removal firms in a new market
- Hook: A direct question – “Vous déménagez ?” – that only movers will answer
- Reuse it: Swap in your own crew, your branded van and a local street from your city
Available sizes
What is a UGC ad?
A UGC (user-generated content) ad looks like something a real customer posted: phone-quality photos, casual wording and a personal point of view. Because it blends into the feed and reads as genuine experience, it often earns more trust than a polished brand ad.
See all ugc ads →Why this ugc ad works
- 01
Real people, real street
Showing the actual crew in front of a branded van makes the service feel tangible and trustworthy, not like a stock-photo promise.
- 02
Question hook filters the audience
Opening with “Vous déménagez ?” instantly speaks to people with a move coming up and lets everyone else scroll past.
- 03
Local context
Haussmann façades and cobblestones tell Parisian viewers this is a local service that knows their narrow streets.
- 04
The van does the branding
The illustrated van wrap carries the logo and slogan, so the headline can stay short and benefit-focused.
Full creative breakdown
Who this ad targets
The ad targets French-speaking adults in Paris and other large French cities who are about to move house or flat, typically renters and young families aged 25–45. These people often live in older buildings with narrow streets and stairs, and worry about finding reliable help at a fair price. The friendly crew and the word “experts” reassure them that professionals will handle the heavy lifting. It suits prospecting audiences built on moving intent, recent property searches or life-event signals such as new jobs and relocation.
Copywriting analysis
The copy is built on a classic question-and-answer structure. “Vous déménagez ?” qualifies the viewer in two words and creates an instant yes moment for anyone planning a move. The answer, “Faites appel aux experts”, positions AnyVan as the professional, low-stress option without listing features or prices. Using the informal-but-polite vous form keeps it respectful for a broad audience. The second message lives on the van: “Un déménagement qui cartonne !” is a playful French pun linking cardboard boxes with success, giving the brand personality. Together the lines are short, readable at a glance on a phone and leave the detail to the primary text and landing page.
Visual design
The creative uses a 9:16 vertical frame that fills the whole phone screen. Bright AnyVan blue appears in the headline boxes, the van wrap and the crew's t-shirts, creating strong brand consistency. The headline sits in the sky area at the top, away from the subjects, so nothing is covered. The van and crew occupy the middle third, the natural focal point in Stories and Reels. The natural lighting and slightly imperfect framing give it an authentic UGC feel that blends into organic content.
How to adapt this template for your brand
- Photograph your real moving crew next to your branded van on a recognisable local street.
- Write a two-to-four word question that qualifies movers, such as “Moving soon?”.
- Add a short answer line that positions you as the expert or stress-free choice.
- Place the text in brand-coloured boxes in the top third, clear of faces.
- Translate and localise the hook and street for every market you run in.
Tips for moving services ads on Meta
Run this creative in Instagram and Facebook Stories and Reels, where the 9:16 frame fills the screen. Keep the headline inside the safe zone, roughly 250 px from the top, so it is not hidden by the profile bar. Pair it with a Get Quote CTA and a lead form or quote calculator. Test it against a polished brand image: UGC-style crew photos often win on cost per lead. Refresh the photo every few weeks with new crew members or locations.
About this creative
This vertical story ad from AnyVan targets people planning a move in France. The shot looks like it was taken on a phone: a narrow Parisian street with classic Haussmann buildings, cobblestones and a white AnyVan van wrapped in a bright illustrated design of furniture, a grandfather clock and a sofa. Two movers in matching blue AnyVan t-shirts stand in front of the van, one waving at the camera, the other holding a strap, both smiling. Across the top sits a two-line headline in white text on solid blue boxes: “Vous déménagez ? Faites appel aux experts” (Moving? Call in the experts). The van itself carries the brand logo and the slogan “Un déménagement qui cartonne !”, a pun on carton (box) and “a move that rocks”. There is no price, offer or button on the image; the creative relies on real people, a recognisable location and a direct question to stop the scroll and build trust before the click.
Meta ad · 338 × 600 · Moving Services
AnyVan French Moving Ad: “Vous déménagez ? Faites appel aux experts”
This AnyVan story ad promotes house removals in France with a UGC-style street photo. Two smiling movers stand beside a colourful branded van in Paris under a simple question hook. Use it as a template for vertical Meta placements when you want a moving brand to feel local, human and approachable.
Added
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Details
Ad copy
Primary text
Vous déménagez bientôt ? Les équipes AnyVan s'occupent de tout : chargement, transport et livraison, partout en France. Comparez les prix et réservez votre déménagement en quelques clics.
Description
Devis gratuit en 2 minutes
On-image text
Vous déménagez ? Faites appel aux experts | ANYVAN | Un déménagement qui cartonne !
Headline ideas for this template
- 1Vous déménagez ? On s'occupe de tout
- 2Déménager à Paris sans stress
- 3Votre déménagement, nos experts
- 4Devis gratuit pour votre déménagement
- 5Des déménageurs de confiance près de chez vous
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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