Key takeaways
- Format: Crew photo with a social proof headline and review stars
- Best for: Trust-building campaigns for removal and moving marketplaces
- Hook: “Trusted by 3M customers” plus Trustpilot stars
- Reuse it: Combine your customer count, review rating and a real team photo
Available sizes
What is a testimonial ad?
A testimonial ad uses a real customer's words, such as a review, quote or comment, as the main message. It answers a buyer's doubts with social proof rather than brand claims, and works especially well when the testimonial is specific about who the customer is and what changed for them.
See all testimonial ads →Why this testimonial ad works
- 01
Big number, instant credibility
3 million customers tells viewers AnyVan is a proven, popular service, not a risky unknown.
- 02
Independent proof
The Trustpilot logo and stars add third-party validation that customers trust more than brand claims.
- 03
Friendly faces
Four smiling movers show the people who will actually turn up, making the service feel personal.
- 04
Local signals
The W1 sign and UK styling help British viewers see AnyVan as a local, London-ready service.
Full creative breakdown
Who this ad targets
The ad targets UK adults planning a house or flat move, especially renters and young professionals aged 22–45 in London and other cities. They often book removals online and worry about reliability and finding a trustworthy crew through a marketplace. The customer count and Trustpilot rating address those concerns head-on. It suits prospecting and retargeting audiences on Instagram and Facebook Stories with moving intent, rental searches or interest in furniture delivery.
Copywriting analysis
The headline “Trusted by 3M customers” is a compact social proof statement. Using “3M” instead of “3 million” saves space and reads quickly on a phone. The word trusted is chosen carefully: moving involves handing over your belongings, so trust is the key emotion. The Trustpilot stars directly below act as visual evidence for the claim, turning a brand statement into something verifiable. The van slogan, “Make a great move”, adds a subtle pun on moving and making good decisions. The primary text can add the Excellent rating and an instant price CTA to turn trust into action.
Visual design
The vertical frame is filled by the van and crew, with the four movers spanning the middle and lower thirds. The bright blue and yellow van wrap creates a vivid, branded backdrop that matches the blue t-shirts and text box. The proof block sits in the lower-middle, close to the crew's faces, so viewers read it immediately after looking at the people. Natural daylight and candid poses give the image an authentic UGC feel.
How to adapt this template for your brand
- Photograph your crew together in front of your branded vehicle, smiling and energetic.
- Add your customer count as a short headline in a brand-coloured box.
- Place your review platform logo and star rating directly beneath.
- Include a local detail, such as a street sign, to signal where you operate.
- Keep the proof block above the bottom CTA safe zone.
Tips for moving services ads on Meta
Run this ad in Instagram and Facebook Stories and Reels across UK cities. Keep the Trustpilot block above the bottom 250 px so it does not collide with the CTA. Use it for retargeting people who visited the quote page, as social proof often closes the decision. Test it against the question-hook version used in other markets. Update the customer count and rating regularly so the claims stay accurate and compliant.
About this creative
This 9:16 story ad from AnyVan, shot in the UK, shows four movers in matching blue AnyVan t-shirts posing cheerfully in front of a large van. They wave, salute and give a thumbs up, creating an energetic, team-spirit feel. The van behind them is wrapped in AnyVan's bright blue and yellow design, with illustrations of a grandfather clock, a framed picture, a lamp, a fridge and a parrot, plus the slogan “Make a great move” and an Excellent Trustpilot badge. A London-style street sign reading “W1” is partially visible on the right, signalling central London. In the lower third, the key message appears in white text on a blue box: “Trusted by 3M customers”. Directly beneath, the Trustpilot logo and a row of green stars, roughly four and a half, provide independent proof. The combination of real, friendly faces and large-scale social proof makes the ad feel both human and credible.
Meta ad · 338 × 600 · Moving Services
AnyVan “Trusted by 3M Customers” Story Ad Example
This vertical AnyVan story ad promotes UK removals with social proof. Four smiling movers pose in front of a colourful AnyVan van above the line “Trusted by 3M customers” and a Trustpilot star rating. Use it as a template for Stories ads that combine a friendly crew photo with review-based proof.
Added
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Details
Ad copy
Primary text
Over 3 million customers have trusted AnyVan with their moves. Rated Excellent on Trustpilot, our friendly crews make removals simple. Get an instant price today.
Description
Rated Excellent on Trustpilot
On-image text
ANYVAN | Make a great move | Excellent on Trustpilot | Trusted by 3M customers | Trustpilot ★★★★★
Headline ideas for this template
- 1Trusted by 3 million customers
- 2Rated Excellent on Trustpilot
- 3Make a great move with AnyVan
- 4Friendly movers, trusted nationwide
- 5Join 3M happy movers
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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