Key takeaways
- Format: Phone-framed owner photo with a review card and trial offer.
- Best for: Pet food and subscriptions with strong customer stories.
- Hook: A rescue dog's journey from lethargic to lively.
- Reuse it: Swap in your own customer photo, review and trial deal.
Available sizes
What is a testimonial ad?
A testimonial ad uses a real customer's words, such as a review, quote or comment, as the main message. It answers a buyer's doubts with social proof rather than brand claims, and works especially well when the testimonial is specific about who the customer is and what changed for them.
See all testimonial ads →Why this testimonial ad works
- 01
Rescue story tugs at the heart
A rescue dog's turnaround is emotional and memorable, making the result feel meaningful.
- 02
Real-looking customer photo
The phone frame makes the owner shot feel like UGC rather than a staged ad.
- 03
Double social proof
A five-star review plus a Trustpilot rating builds trust from two angles.
- 04
Low-risk trial
A 30% off trial bag lowers the barrier for first-time buyers.
Full creative breakdown
Who this ad targets
UK dog owners aged 25–55, especially those who have adopted a rescue dog and want to help it thrive. They may have noticed low energy or a dull coat and are open to trying a new food. They trust real customer stories and review sites like Trustpilot, and respond well to trial offers that reduce the risk of switching. Many own larger breeds.
Copywriting analysis
The review follows a classic before and after story: lethargic and dull, then energetic and shiny. Words like 'soared' and 'thick and shiny' paint a vivid picture. Mentioning the chicken flavour adds a taste cue. The name and city add authenticity. The headline is simple and familiar. The trial offer is clear and specific. Note the American spelling 'flavor' in a London review, which may feel off to UK readers, and the stray grey star should be removed. Overall, the copy is warm, simple and easy to trust.
Visual design
Mint green and white create a fresh, healthy feel, while the dark green serif headline adds a classic, trustworthy tone. The phone frame on the left and review card on the right create a balanced two-column layout. Gold stars, the green Trustpilot logo and the bright orange offer button add three accent colours that guide the eye from proof to action.
How to adapt this template for your brand
- Frame a customer photo inside a phone mockup.
- Add a review card with stars, a short story and a name and city.
- Include a third-party review rating below the card.
- Place a bright, button-style offer banner at the bottom.
- Proofread spelling for your market and remove stray elements.
Tips for pets ads on Meta
This testimonial works well for retargeting and trial campaigns on Meta and Instagram. For Stories, stack the phone above the review card and keep the offer button above the bottom interface. Only show third-party ratings and logos you are authorised to use and that match your real score. Rotate different customer stories in the same template to fight fatigue. Test a video version of the customer story too.
About this creative
A soft mint-green background with the brand name Pet Harmony in small green capitals at the top and a large dark green serif headline: what our customers say. On the left, a smartphone frame shows a warm photo of a smiling woman with curly hair hugging a golden retriever and holding a small white bag labelled Wellness Bites, like a customer video or story. On the right, a white rounded card shows five gold stars and a review from Alex in London: Max, a rescue, was lethargic with a dull coat, but after starting Wellness Bites his energy soared and his coat became thick and shiny, and he loves the chicken flavour. A stray grey star appears in the card's corner. Below the card, a Trustpilot logo with five green stars adds third-party proof. At the bottom centre, a bright orange button-style banner offers 30% off a trial bag. The layout mixes UGC, review and offer in one frame.
Meta ad · 1200 × 1200 · Pets
Dog Food Customer Review Ad with Trial Offer
This testimonial ad for Pet Harmony places a phone-framed photo of an owner and her golden retriever beside a five-star review, a Trustpilot rating and a trial bag discount. Use it as a template for pet food, subscriptions or any product where a rescue story and a low-risk trial work together.
Added
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Details
Ad copy
Primary text
“His energy levels just soared and his coat became so thick and shiny.” Alex's rescue, Max, went from lethargic to lively on Pet Harmony Wellness Bites. Try it for yourself – get 30% off your trial bag today.
Description
Wellness Bites – chicken flavour
On-image text
PET HARMONY | WHAT OUR CUSTOMERS SAY... | ★★★★★ Max, a rescue, was so lethargic and his coat was very dull. When we started him on Wellness Bites, his energy levels just soared and his coat became so thick and shiny. He loves the Chicken flavor! – Alex, London. | Trustpilot ★★★★★ | Bag: WELLNESS BITES | TRIAL BAG: 30% OFF
Headline ideas for this template
- 1From Lethargic to Lively
- 2What Our Customers Say
- 3Try Wellness Bites for 30% Less
- 4Rescue Dogs Love It Too
- 5Thicker Coat, Happier Dog
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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