Key takeaways
- Format: Vertical truck shot with two-colour headline and three proof bullets
- Best for: Stories and Reels campaigns for established moving companies
- Hook: A concrete number – 96% satisfaction – instead of vague promises
- Reuse it: Use your fleet photo plus three hard numbers about your business
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
Specific numbers beat adjectives
“95+ years” and “96% satisfaction” are concrete, believable claims that do more than words like “best” or “great”.
- 02
Fleet signals scale
A full-size semi truck shows Allied can handle big, long-distance moves, not just a van and two helpers.
- 03
Two-colour headline
Splitting “Moving” and “Made Easy” into white and yellow emphasises the benefit part of the promise.
- 04
Built for vertical
Headline at the top and bullets in the lower third leave the truck as the central focus in a full-screen story.
Full creative breakdown
Who this ad targets
The ad targets US adults planning a long-distance or interstate move, especially homeowners and families aged 30–60 who want a reputable full-service mover. These viewers compare several companies and look for signals of reliability and fair pricing, because moving scams and surprise fees are a common fear. The “honest pricing” bullet directly addresses that worry. It suits Stories and Reels audiences with relocation intent, recent real-estate activity or visits to moving comparison sites.
Copywriting analysis
The headline “Moving Made Easy” is a simple benefit promise, with the yellow highlight on “Made Easy” pulling attention to the outcome. The three bullets then substantiate it with different proof types: longevity (95+ years of experience), customer results (96% satisfaction rate) and values (honest pricing, professional service). The third bullet speaks to price anxiety without mentioning a price. All lines are short enough to read in the two to three seconds a story is usually viewed. The tagline “The Careful Movers” in the logo adds a final note of care, completing a message built on trust rather than discounts.
Visual design
The vertical composition places the headline in the top-left over the sky and trees, the truck across the middle, and the bullets over a darkened road surface in the lower third. Orange dominates through the truck, bullets and corner graphic. A soft gradient behind the text maintains contrast. The orange-and-yellow triangle in the bottom-right acts as a brand signature without blocking the image.
How to adapt this template for your brand
- Shoot your largest branded vehicle at an angle so it fills a vertical frame.
- Write a short benefit headline and highlight the benefit words in a second colour.
- Add three bullets with concrete numbers such as years, ratings or completed moves.
- Darken the area behind text with a gradient to keep it legible.
- Place your logo in a corner graphic, clear of the Stories CTA zone.
Tips for moving services ads on Meta
Use this creative in Instagram and Facebook Stories and Reels. Leave the bottom 250 px free for the CTA button and swipe-up area, which this layout mostly does. Add a Get Quote CTA and link to a short quote form. Sequence it after an awareness video or use it for retargeting site visitors. Test variants with different numbers, such as moves completed, to find which proof point drives the lowest cost per quote.
About this creative
This 9:16 story ad from Allied Van Lines puts its fleet front and centre. A large orange Allied semi truck with a long trailer is parked on a sunny residential street, shot at a slight angle so the cab and the trailer's bold black, white and yellow graphics dominate the frame. Palm-like trees overhead suggest a warm US state. At the top left, a two-line headline reads “Moving” in white and “Made Easy” in yellow, in a condensed bold typeface with a subtle shadow. In the lower third, three orange-dotted bullets in white text make specific claims: 95+ years of experience, 96% satisfaction rate, and Honest pricing, professional service. A darker gradient behind the bullets keeps them legible. The bottom right corner holds an orange triangle with the Allied logo and “The Careful Movers” tagline. With no explicit CTA on the image, the ad relies on its proof points and the story CTA sticker to drive swipes.
Meta ad · 338 × 600 · Moving Services
Allied “Moving Made Easy” Story Ad Example
This vertical Allied story ad promotes long-distance moving with a bold two-colour headline and three proof bullets. A large orange semi truck fills the frame under “Moving Made Easy”. Use it as a template for Stories and Reels ads that lead with numbers and social proof.
Added
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Details
Ad copy
Primary text
95+ years of experience. A 96% satisfaction rate. Honest pricing and professional service on every move. See why families trust Allied to make moving easy.
Description
96% satisfaction rate
On-image text
Moving Made Easy | 95+ years of experience | 96% satisfaction rate | Honest pricing, professional service | ALLIED The Careful Movers
Headline ideas for this template
- 1Moving made easy since 1928
- 296% of customers would move with us again
- 3Honest pricing, no surprises
- 4Long-distance moves, made easy
- 595+ years of careful moving
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
