Key takeaways
- Format: Creator offer: one-of-a-kind art prize, themed pattern and neon signature.
- Best for: Animation, art and creator-led fandom giveaways.
- Hook: "Original drawing" in yellow, by the actual show creator.
- Reuse it: Feature the creator, not the characters, and theme the background on the show.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Scarcity built in
An original drawing is unique by definition, which makes the prize feel far more valuable than mass-produced merch.
- 02
Neon signature adds authenticity
The glowing handwritten name feels like an autograph and reinforces that the art comes directly from the creator.
- 03
Show-world styling
The crimson damask wallpaper evokes the hotel setting of the series, so fans recognize the theme instantly.
- 04
Yellow highlights the prize
"Original drawing" is the only yellow text on the page, pulling the eye to what makes the offer special.
Full creative breakdown
Who this ad targets
The ad targets Hazbin Hotel fans, a large, highly online Gen Z and young adult community built through YouTube and streaming. Many are artists, cosplayers and animation enthusiasts who value original artwork and creator connection. The audience skews young, with many first-time voters, which makes it a strategic fit for HeadCount's voter-engagement mission and a way to reach people who may not respond to traditional civic messaging.
Copywriting analysis
The copy is built around specificity of the prize. "Original drawing" is highlighted in yellow to separate it from generic merch, and "in the style of Hazbin Hotel" tells fans exactly what the art will look like. "By show creator" frames Vivienne Medrano's role clearly for anyone who doesn't know her by name, before her name appears as a neon signature. The sentence reads smoothly from top to bottom as one continuous thought, a pattern HeadCount uses across its campaigns. The ad doesn't mention voting on the image; the legal band at the bottom carries the required rules and dates, keeping the main message clean and playful.
Visual design
A deep crimson damask pattern fills the background, creating a luxe, gothic hotel atmosphere that matches the show. White serif capitals carry most of the text, with yellow reserved for the prize and hot pink neon for the signature. The creator's cutout photo sits in the lower half, and her red sequined dress blends into the background while her bright hair stands out. A solid red footer neatly contains the legal copy.
How to adapt this template for your brand
- Choose a background pattern or texture that matches the world of the show or brand.
- Highlight the unique prize in one contrasting accent color.
- Write the creator's name as a neon or handwritten signature.
- Add a cutout photo of the creator with a friendly, expressive pose.
- Place partner and brand logos together near the bottom and keep legal text in a separate footer band.
Tips for advocacy ads on Meta
For Instagram and Facebook Stories, keep the headline in the center safe zone and make sure the footer legal text isn't covered by the reply bar; move it slightly higher if needed. Target interests around the show, adult animation, indie animation studios and digital art. If you use show logos and IP, confirm rights with the creator or studio, and link the full official rules from the landing page.
About this creative
This HeadCount Stories ad promotes a giveaway of an original drawing by Vivienne Medrano, creator of the animated series Hazbin Hotel. The background is a rich crimson damask wallpaper pattern with darker red ornamental motifs, matching the show's gothic, theatrical style. At the top, white capitals read "Take action for a chance to win an", followed by "ORIGINAL DRAWING" in bright yellow, then "in the style of" and "HAZBIN HOTEL" in large white serif letters. "By show creator" leads into her name written as a glowing pink neon signature. Below, Vivienne Medrano stands smiling with long blonde hair, wearing a sparkly red dress with a black bow at the collar and one hand raised in a playful pose. The Hazbin Hotel logo sits bottom left beside the HeadCount logo, and a solid red band at the bottom contains the official sweepstakes legal text in small white print.
Meta ad · 338 × 600 · Advocacy
HeadCount Hazbin Hotel Original Drawing Ad
This vertical HeadCount ad offers an original drawing in the style of Hazbin Hotel, made by show creator Vivienne Medrano. A crimson damask background, a neon signature and a smiling creator portrait make it a fresh template for one-of-a-kind art giveaways and animation fandom campaigns on Instagram Stories.
Added
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Details
Ad copy
Primary text
Calling all Hazbin fans 🎨 Take action with HeadCount for a chance to win an original drawing in the style of Hazbin Hotel by show creator Vivienne Medrano. One of a kind and drawn by the creator herself. Entry takes two minutes.
Description
A one-of-a-kind piece from the Hazbin Hotel creator.
On-image text
TAKE ACTION FOR A CHANCE TO WIN AN / ORIGINAL DRAWING / IN THE STYLE OF / HAZBIN HOTEL / BY SHOW CREATOR / Vivienne Medrano / HAZBIN HOTEL logo / HEADCOUNT / NO PURCHASE NECESSARY. VOID WHERE PROHIBITED. Begins 9/15/2026 at 9:00 AM ET and ends 11/3/2026 at 11:59 PM ET. (official rules and platform disclaimer)
Headline ideas for this template
- 1Own an Original Hazbin Hotel-Style Drawing
- 2One of a Kind, Drawn by the Creator
- 3Take Action for Original Art From Vivienne Medrano
- 4Check In for a Chance at Original Art
- 5Your Own Piece of the Hazbin Universe
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
