Key takeaways
- Format: Partner offer: duotone talent portrait with a soft serif prize line.
- Best for: Beauty and lifestyle brand partnerships and influencer-curated giveaways.
- Hook: A PR package "curated" by a known personality, not just a product bundle.
- Reuse it: Tint the portrait in your brand color and stack partner logos on top.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Insider prize framing
A "PR package" is what influencers receive, so winning one feels like getting insider status rather than a discount.
- 02
Curation adds personality
"Curated from Henry Smith" turns a product set into a personal recommendation, which builds trust and desire.
- 03
Duotone stands out
The single-color treatment makes the image cohesive with the background and looks distinct from busy, full-color beauty ads.
- 04
Logo stack signals credibility
Three recognizable organizations at the top show the campaign is nonpartisan and backed by a real brand.
Full creative breakdown
Who this ad targets
The ad targets beauty and skincare enthusiasts, particularly Gen Z and millennial consumers who follow clean beauty brands and influencer culture. Henry Smith's presence also draws in his followers, broadening reach beyond Saie's core audience. Because the prize is shippable rather than a trip, it appeals to people anywhere in the US who want a low-commitment way to win something desirable while taking a civic step.
Copywriting analysis
The copy is short and relies on two loaded words: "curated" and "PR package". Together they elevate the prize from a gift set to a hand-picked, insider-style box. The brand name Saie appears in the prize line as well as in the logo, reinforcing the partnership. Naming Henry Smith at the end makes him the closing beat and the reason to care. The lead-in "Take action for a chance to" is set in small spaced capitals, consistent with HeadCount's campaign system. Unlike some other HeadCount ads, this one includes the I am a voter. logo, which hints more openly at the civic purpose while still keeping the tone soft and stylish.
Visual design
The ad uses a monochrome indigo palette: a dark purple background with a periwinkle duotone photo framed by a thin light border. White logos run across the top in a single row, evenly spaced. Typography is restrained, with small spaced sans-serif capitals for the lead-in and an elegant serif for the prize line. The quiet, cohesive color scheme gives the ad a premium magazine feel suited to a beauty partnership.
How to adapt this template for your brand
- Pick one brand color and apply it as a duotone filter to a portrait of the talent.
- Frame the photo with a thin border so it feels like a printed print.
- Line up all partner logos in white across the top.
- Describe the prize with an insider word such as curated, edit or PR box.
- Close the headline with the curator's name and place legal text in small type at the bottom.
Tips for advocacy ads on Meta
For Stories and Reels, the logo row should sit just below the top 250 pixels so profile UI doesn't cover it. Beauty audiences respond to interest targeting around clean beauty, skincare and the featured personality. Since the image is quiet, a short, energetic primary text helps. If you use Meta's branded content tools, tag the brand partner so the ad can run from both accounts and include the full rules link on the landing page.
About this creative
This vertical ad is a three-way partnership between HeadCount, the I am a voter. movement and clean beauty brand Saie. The three logos run across the top in white on a deep indigo-purple background. Most of the canvas is taken up by a duotone portrait, tinted in shades of periwinkle and navy, of Henry Smith sitting at a table with his chin resting on his hand, wearing a plain T-shirt and a watch, looking thoughtfully at the camera with tousled hair. The photo sits inside a thin light border, giving it the feel of a printed photograph. Below the portrait, small spaced capitals read "Take action for a chance to", followed by "Win a curated Saie Beauty PR package from Henry Smith" in a soft white serif across two lines. The bottom of the ad contains the official sweepstakes rules in small white text. The overall feel is calm, minimal and editorial.
Meta ad · 338 × 600 · Advocacy
HeadCount x Saie Henry Smith PR Package Ad
This tri-branded Stories ad from HeadCount, I am a voter. and Saie offers a curated Saie Beauty PR package from Henry Smith. A moody duotone portrait and soft serif headline give it a calm, editorial tone, making it a smart template for beauty brand partnerships and influencer-curated giveaways.
Added
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Details
Ad copy
Primary text
Beauty that shows up 💜 Take action with HeadCount for a chance to win a curated Saie Beauty PR package from Henry Smith. Register to vote or check your status, then enter in a couple of minutes.
Description
Hand-picked by Henry Smith. Take action to enter.
On-image text
HEADCOUNT / I am a voter. / saie / TAKE ACTION FOR A CHANCE TO / Win a curated Saie Beauty PR package from Henry Smith / NO PURCHASE NECESSARY. VOID WHERE PROHIBITED. Begins 10/1/2026 at 9:00 AM ET and ends 10/29/2026 at 11:59 PM ET. (official rules and platform disclaimer)
Headline ideas for this template
- 1A Saie Beauty Box, Picked by Henry Smith
- 2Get the PR Package Influencers Get
- 3Take Action, Win a Curated Beauty Edit
- 4Clean Beauty, Curated for You
- 5Register Today for a Saie PR Package
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
