Key takeaways
- Format: Lifestyle sweepstakes: big destination headline plus one aspirational photo.
- Best for: Travel giveaways, nonprofits and lead-gen offers that need a high-value prize hook.
- Hook: The single word HAWAII, set larger than anything else on the screen.
- Reuse it: Swap the destination, photo and two prize lines; keep the stacked layout.
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
The prize is the headline
HAWAII is the biggest element by far, so the value of entering is understood in under a second while scrolling.
- 02
Retro photo feels authentic
The grainy vintage surf shot looks editorial rather than stock, which fits HeadCount's music-and-culture voice and stands out in a feed of polished ads.
- 03
Objections answered upfront
"Winner selects island & dates" and "airfare & hotel" remove the usual doubts about travel prizes before the viewer even taps.
- 04
Low-friction ask
"Take action" is vague on purpose: it keeps the civic step light and lets the landing page explain that registering or checking your status is the entry.
Full creative breakdown
Who this ad targets
The ad targets young American adults, roughly 18 to 34, who are eligible to vote but may not be registered or engaged. Travel is a near-universal aspiration in this group, and a fully paid trip with flexible dates appeals to students, early-career workers and anyone who can't easily afford a week in Hawaii. Because the prize isn't tied to a specific artist, the audience is broader than HeadCount's concert-based campaigns, making it useful for reaching people outside music fandoms.
Copywriting analysis
The copy follows a classic sweepstakes structure: action, chance, prize. "Take action for a chance to" is small and quiet, acting as a lead-in, while "WIN A 7-DAY TRIP TO HAWAII" carries all the weight. The specific duration, seven days, makes the prize feel concrete and generous instead of a vague getaway. The two lines under the photo work as micro-FAQs, addressing flexibility and cost in plain language. The words vote or election never appear on the creative. HeadCount keeps the political ask off the image to avoid friction and saves it for the landing page, a smart choice for reaching apathetic or skeptical audiences. The ampersands keep each line short enough to read at a glance.
Visual design
The design relies on a three-part vertical stack: headline, image, details. A cream background and coral sans-serif type create a warm, sunny palette that echoes sunset and hibiscus tones without being literal. The photo sits in a card with rounded corners and generous margins, which makes it feel like a postcard or a polaroid. Type hierarchy is extreme, with HAWAII several times larger than the supporting lines. The logo is small and low, signaling a brand-light approach.
How to adapt this template for your brand
- Pick a destination name short enough to fill the width in one line (Bali, Paris, Tokyo).
- Choose an authentic, slightly vintage or editorial photo of the place instead of a resort stock image.
- Write the prize as a specific number plus destination, e.g. a 5-night trip to Lisbon.
- Add two short lines answering the top objections: flexibility and what's included.
- Keep your logo small in a corner and pull one accent color from the photo for all headline type.
Tips for advocacy ads on Meta
Built for Instagram and Facebook Stories, this format works best when the top and bottom 250 pixels stay free of essential text, since profile icons and reply bars cover them. Keep the headline readable at thumbnail size for Reels placements too. Pair it with a Sign Up or Learn More button and a short primary text that names the action required. For sweepstakes, add the official rules link in the landing page and keep the required legal text on the creative or in the ad copy.
About this creative
This Stories ad from HeadCount promotes a sweepstakes where the prize is a 7-day trip to Hawaii. The layout is stacked and simple. At the top, a small line reads "Take action for a chance to", followed by "WIN A 7-DAY TRIP TO" in coral capitals and then "HAWAII" set enormous, filling the full width of the canvas. The middle third is a rounded-corner photo with a warm, film-grain look: three surfers riding white water toward a sandy beach, with green mountains and a hazy sky behind them. The retro feel suggests classic Hawaiian surf culture rather than a glossy resort brochure. Below the photo, two short lines answer the obvious questions: the winner chooses the island and dates, and airfare and hotel are included. The cream background and coral type keep the palette soft and inviting, and the HeadCount logo sits small in the bottom right corner, letting the prize lead.
Meta ad · 338 × 600 · Advocacy
HeadCount Hawaii Trip Sweepstakes Ad
This vertical HeadCount ad offers a 7-day trip to Hawaii in exchange for a simple civic action. A vintage surf photo, a huge coral headline and two lines of prize details make it a clean lifestyle sweepstakes format you can reuse for any travel giveaway, nonprofit campaign or lead-generation offer on Instagram and Facebook Stories.
Added
All brand names and logos are property of their owners. Adplaylist is not affiliated with or endorsed by these brands.
Details
Ad copy
Primary text
Island time is calling 🌴 Take action with HeadCount: register to vote or check your registration for a chance to win a 7-day trip to Hawaii. You pick the island and the dates, and airfare and hotel are covered. It takes two minutes.
Description
Register or check your voter status to enter.
On-image text
Take action for a chance to / WIN A 7-DAY TRIP TO / HAWAII / Winner selects island & dates / Prize includes airfare & hotel / HEADCOUNT
Headline ideas for this template
- 1Your Week in Hawaii Starts With 2 Minutes
- 2Pick Your Island. We'll Cover the Flight.
- 3Take Action, Win Paradise
- 47 Days in Hawaii, Airfare & Hotel Included
- 5Register Today for a Chance at Hawaii
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
