Key takeaways
- Format: B2B testimonial ad with a highlighted quote and portrait.
- Best for: SaaS companies recruiting partners or showcasing customer success.
- Hook: A peer’s plain-language quote about visibility and growth.
- Reuse it: Use a short customer quote, highlight two outcome words and add a real portrait.
Available sizes
What is a testimonial ad?
A testimonial ad uses a real customer's words, such as a review, quote or comment, as the main message. It answers a buyer's doubts with social proof rather than brand claims, and works especially well when the testimonial is specific about who the customer is and what changed for them.
See all testimonial ads →Why this testimonial ad works
- 01
Peer social proof
Accountants trust other firm owners more than brand claims, so a named partner voice persuades.
- 02
Highlighted keywords
Gold on “out there” and “helped” lets skimmers grasp the benefit in one glance.
- 03
Conversational quote
Casual phrasing sounds authentic, unlike polished marketing language.
- 04
Clear, specific CTA
“Become a Xero Partner” tells the viewer exactly what the ad is for.
Full creative breakdown
Who this ad targets
This ad targets owners and partners of small and mid-sized accounting, bookkeeping and advisory firms who want more clients and visibility. They are often considering which cloud accounting platform to recommend and build their practice around. The partner benefits, such as directory listings and support, appeal to firms that struggle with marketing. LinkedIn job titles like practice owner, accountant, bookkeeper and finance advisor fit well, especially in markets like the UK, Australia and New Zealand.
Copywriting analysis
The quote “Xero got us out there and helped us grow.” is short, informal and outcome-focused. “Got us out there” speaks to visibility, a common pain for small firms, and “helped us grow” speaks to revenue. Highlighting those phrases in gold makes them readable even at a glance. Attribution to a named person and company adds credibility. The CTA “Become a Xero Partner” is underlined like a link, which feels native and low-pressure. When using this template, use only real, approved quotes with the customer’s permission, never invented ones.
Visual design
The dark charcoal background with white and gold text feels premium and professional. Text sits on the left in a clear vertical stack: logo, quote, attribution, CTA. The large circular portrait on the right bleeds off the edge, adding energy and a human face. The curved gold arrow links the quote to the person. The bright office behind the woman contrasts with the dark background, pulling the eye to her smile.
How to adapt this template for your brand
- Collect a short, real customer quote focused on one or two outcomes, with permission.
- Highlight the outcome words in your accent colour.
- Add the customer’s name and company under the quote.
- Use a professional, smiling portrait in a large circular crop.
- Close with a clear CTA that names the programme or offer.
Tips for finance & fintech ads on LinkedIn
On LinkedIn, run this as Sponsored Content targeting accounting and bookkeeping job titles and firm sizes, and use a lead gen form for partner sign-ups. Build a series with different partners to avoid fatigue and show variety. On Meta, target business owners and accountants with professional interests. Always test the testimonial against a benefit-led version to see which drives more partner sign-ups.
About this creative
A B2B testimonial ad from Xero on a dark charcoal background. The white circular Xero logo sits in the top-left corner. Below it, a large bold quote reads “Xero got us out there and helped us grow.”, with “out there” and “helped” picked out in gold while the rest is white. Underneath, smaller text attributes the quote to a named person at a small firm, followed by a curved gold arrow pointing toward the portrait. On the right, a large circular crop shows a smiling woman with long dark hair in a navy blazer and white top, standing in a bright, plant-filled office. At the bottom left, an underlined white link reads “Become a Xero Partner”. The ad uses a real-sounding voice from a peer to sell the partner programme, focusing on two outcomes accountants care about: visibility and business growth.
LinkedIn ad · 1200 × 1200 · Finance & Fintech
Xero Partner Testimonial Ad: Helped Us Grow
This Xero ad recruits accounting and bookkeeping firms into its partner programme with a short testimonial from a firm owner. Key words in the quote are highlighted in gold, and a professional portrait sits in a large circle. Use it as a template for B2B testimonial ads, partner recruitment and SaaS social proof campaigns.
Added
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Details
Ad copy
Primary text
Accountants and bookkeepers grow faster with Xero. Join the Xero partner programme to get listed in the advisor directory, access partner support and training, and win more clients.
Description
Grow your accounting practice with Xero
On-image text
xero | Xero got us out there and helped us grow. | Sarah Chen, Spark Solutions | Become a Xero Partner
Headline ideas for this template
- 1Grow your practice with Xero
- 2Get found by more clients
- 3Partners who grew with Xero
- 4Your firm, out there and growing
- 5Join thousands of Xero advisors
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
