Key takeaways
- Format: Creator UGC: tagged influencer with branded shopping bag inside the store.
- Best for: Promoting store openings, in-store events and social proof campaigns.
- Hook: A joyful 'haul' moment with a big branded bag and a raised arm.
- Reuse it: Repost creator content from your store with permission and a small logo overlay.
Available sizes
What is a UGC ad?
A UGC (user-generated content) ad looks like something a real customer posted: phone-quality photos, casual wording and a personal point of view. Because it blends into the feed and reads as genuine experience, it often earns more trust than a polished brand ad.
See all ugc ads →Why this ugc ad works
- 01
Authentic social proof
A tagged creator shopping in-store shows a real person loves the brand, which builds trust faster than studio images.
- 02
Branded bag as product
The large logo bag works as subtle product placement and signals a successful shopping trip.
- 03
Emotion in the pose
The raised arm and pout express excitement and fun, making shopping at the store feel like an event.
- 04
Red stands out
The bright red top is the strongest colour in the frame and pulls attention in neutral feeds.
Full creative breakdown
Who this ad targets
The ad targets Gen Z and young millennial women, around 16 to 28, who follow fashion creators and enjoy shopping as a social activity. It is especially relevant to people living near a Princess Polly store, so location targeting around the store suits it well. Fans of the featured creator and lookalikes of engaged Instagram followers are also strong audiences. The content also builds brand awareness among people who only shop online.
Copywriting analysis
The visible copy is minimal: a creator tag and the brand name on the bag and as an overlay. The tag is the most important text because it signals authenticity and borrows the creator's credibility. The repeated logo makes sure the brand is remembered even in a fast scroll. The primary text should sound like a friend talking, using a playful line like 'Just one more bag' to match the haul mood. It should then give a clear action: visit the store or shop online. Avoid over-polished claims, which would clash with the UGC feel.
Visual design
The photo has a bright, slightly cool store interior with cream counters and white walls, which makes the red top and black jeans pop. A diagonal line runs from the raised arm to the bag, creating energy and leading the eye to the logo. The partly visible store sign on the left adds context without clutter. The bottom-centered white logo in condensed bold type mirrors Princess Polly's brand style while keeping the image natural.
How to adapt this template for your brand
- Invite creators to your store or event and agree on usage rights.
- Capture candid, joyful poses with your branded bag clearly visible.
- Keep the creator tag to signal authenticity.
- Add only a small logo overlay so it still looks like organic content.
- Pair with location targeting and a store-visit or shop-online CTA.
Tips for womenswear ads on Meta
On Meta, run this as a partnership ad from the creator's handle so it shows their name and gains extra trust. Use 4:5 in feeds and a 9:16 version for Stories and Reels, where UGC performs best. For store openings, use store traffic objectives and target a radius around the location. Rotate several creator photos to avoid fatigue, and test a short haul video version alongside the static image.
About this creative
This portrait Princess Polly ad looks like an Instagram post from a creator. A young woman with long dark hair, tinted sunglasses and a playful pout sits against a cream counter inside a bright Princess Polly store. She raises one arm high in celebration while holding a large white shopping bag printed with the PRINCESS POLLY logo in her other hand. She wears a fitted red sleeveless top with a white slogan print, dark straight-leg jeans and black flip-flops, a simple off-duty outfit. A grey Instagram-style tag reading maya_andrejev floats near her shoulder, and part of a large illuminated store sign is visible behind her on the left. A clean white PRINCESS POLLY logo sits at the bottom of the frame. The candid pose, tag and phone-photo feel make it read as genuine customer or influencer content rather than a polished campaign, highlighting the excitement of shopping at the physical store.
Meta ad · 338 × 600 · Womenswear
Princess Polly In-Store Haul Ad: Creator UGC Format
This Princess Polly ad uses creator-style content: a tagged influencer poses with a branded shopping bag inside a Princess Polly store, arm raised in celebration. A simple white logo sits at the bottom. It is a UGC format that promotes store visits and builds social proof for the brand.
Added
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Details
Ad copy
Primary text
Just one more bag... 🛍️ Our store is open and the new collection is waiting. Come try on your favourites in person – or shop the same looks online.
Description
Shop the latest drops in person.
On-image text
maya_andrejev; PRINCESS POLLY (overlay and on shopping bag); slogan on t-shirt
Headline ideas for this template
- 1Visit Princess Polly In Store
- 2Haul Goals Unlocked
- 3Shop Your Faves IRL
- 4Just One More Bag
- 5New Drops, Now In Store
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
