Key takeaways
- Format: Educational carousel cover built around a health awareness month.
- Best for: Service brands linking a sensitive health topic to their offering.
- Hook: "What to Know" promises clear answers to a question many people have.
- Reuse it: Swap the awareness month and headline, keep the confident portrait and banner.
Available sizes
What is a listicle ad?
A listicle ad presents the product's benefits or reasons to buy as a short numbered list, like an article headline ("5 reasons…"). The list format is easy to scan in a feed and lets one creative answer several objections at once.
See all listicle ads →Why this listicle ad works
- 01
Timely awareness hook
The PMOS Awareness Month banner gives the post a reason to exist right now. It feels like helpful content rather than an ad.
- 02
Subtle product cue
The raised arm shows smooth skin without a single product shot. Viewers connect the dots to waxing on their own.
- 03
Empathetic, confident model
Direct eye contact and a relaxed smile make a sensitive topic feel normal. It speaks to people who may feel self-conscious about hair growth.
- 04
Curiosity-driven headline
"What to Know" sets up an answer the viewer wants. It is the perfect cover to make people swipe into the carousel.
Full creative breakdown
Who this ad targets
The ad targets women aged roughly 18–40 living with PCOS/PMOS, or who suspect hormonal causes for thicker, faster-growing or coarser body and facial hair. These people often feel frustrated with shaving and are looking for longer-lasting, reliable hair removal from someone who understands their situation. It also reaches existing waxing customers and followers who care about women's health topics, positioning European Wax Center as an informed, inclusive and judgement-free place to get waxed.
Copywriting analysis
The copy is short and structured like a magazine cover. "PMOS Awareness Month" anchors the timing and shows the brand is aware of the recent renaming of PCOS, which adds credibility. Using both "PCOS/PMOS" captures people searching either term. "and Waxing" ties the condition directly to the service, while the italic "What to Know" shifts tone from clinical to friendly and promises practical, digestible information. There is no hard sell on the cover; the call to action is implied by the carousel format. This restraint suits a sensitive topic and builds trust before any booking prompt appears on later slides.
Visual design
The design layers a teal header strip, a warm red velvet background and white typography, creating strong contrast that stands out in a feed. The model fills most of the frame, with her raised arm forming a dynamic diagonal. Bold sans-serif for the main line and an italic serif for the subline is a classic editorial pairing. Text sits low over darker clothing for legibility, and the 4:5 crop maximises screen space on mobile.
How to adapt this template for your brand
- Pick a relevant awareness day or month that connects to your product or service.
- Add a slim coloured banner at the top naming the awareness moment.
- Shoot a confident, eye-contact portrait that hints at the benefit without showing the product.
- Write a two-part headline: topic in bold sans-serif, "What to Know" in italic serif.
- Use it as slide one of a carousel and answer common questions on the next slides.
Tips for hair removal ads on Meta
Use this as the first card of an Instagram or Facebook carousel in 4:5 so it takes up maximum feed space. Keep text in the lower-middle area so it isn't covered by UI elements. Because it touches a health condition, avoid personal-attribute wording in the primary text (e.g. "Do you have PCOS?") to stay within Meta's ad policies; speak about the topic generally. Boost organically strong posts as engagement ads targeting women's health and beauty interests.
About this creative
The creative is a 4:5 portrait image used as the opening slide of an educational carousel. A teal banner across the top reads "PMOS Awareness Month", instantly framing the post around a recognised health moment. Below it, a young woman with a platinum bob and blunt fringe looks straight into the camera with a soft, knowing smile. She raises one arm above her head, subtly showing a smooth underarm, which connects the image to waxing without being literal or clinical. She wears a dark ribbed tank top and stands in front of a deep red velvet curtain, giving the shot a warm, editorial, almost backstage feel. Large white sans-serif text sits over the lower half: "PCOS/PMOS and Waxing", followed by an elegant italic serif line, "What to Know". The mix of typefaces signals both authority and approachability. There is no product or price; the goal is education, trust and empathy, inviting people to swipe for answers.
Meta ad · 338 × 600 · Hair Removal
PCOS/PMOS and Waxing: European Wax Center Awareness Ad
This European Wax Center image ad is the cover slide of an educational carousel for PMOS Awareness Month. It pairs a confident model portrait with a bold headline, making it a strong template for beauty and wellness brands that want to tie a health awareness moment to their service.
Added
All brand names and logos are property of their owners. Adplaylist is not affiliated with or endorsed by these brands.
Details
Ad copy
Primary text
PMOS Awareness Month 💜 Living with PCOS/PMOS and dealing with excess or coarse hair? Swipe through to learn how waxing can help you feel smooth and confident. Book your wax at your local European Wax Center.
Description
Expert waxing for every hair type
On-image text
PMOS AWARENESS MONTH | PCOS/PMOS and Waxing | What to Know
Headline ideas for this template
- 1PCOS & Waxing: Your Questions Answered
- 2Thick, Coarse Hair? Waxing Has You Covered
- 3Smooth Skin, Whatever Your Hormones Say
- 4PMOS Awareness Month: Waxing Facts
- 5Everything to Know Before Your Next Wax
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
Browse similar by tag
