Key takeaways
- Format: Square testimonial with quote card, customer photo and one-word benefit headline
- Best for: Building trust and conversion around cold hard cash
- Hook: This is cash, backed by a $196 payout
- Reuse it: Keep the layout fixed and rotate the person, quote and one benefit word
Available sizes
What is a testimonial ad?
A testimonial ad uses a real customer's words, such as a review, quote or comment, as the main message. It answers a buyer's doubts with social proof rather than brand claims, and works especially well when the testimonial is specific about who the customer is and what changed for them.
See all testimonial ads →Why this testimonial ad works
- 01
Real money, real number
The $196 figure makes the payout concrete and believable, far stronger than a generic promise of cash.
- 02
One word, one benefit
This is cash reduces the whole ad to a single idea that can be absorbed at a glance in the feed.
- 03
Series built for testing
Using the same template with different words, people and quotes makes it easy to see which benefit resonates most.
- 04
Arrow to the kiosk
The arrow from the CTA to the kiosk cut-out shows exactly where to go, turning a review into a next step.
Full creative breakdown
Who this ad targets
This ad targets US adults with old or unused phones who are curious about selling them but need reassurance from real people first. The cold hard cash angle speaks to people who like the idea of quick money and have several old devices lying around the house, from parents to empty nesters. As a social-proof creative, it works well in retargeting and mid-funnel campaigns for people who know the brand but have not yet visited a kiosk.
Copywriting analysis
The quote does most of the selling. It is written in a natural, slightly informal voice, which makes it feel authentic, and it includes a specific amount, $196, that anchors the value. The headline This is cash is a deliberately simple sentence frame; the italic serif on cash gives it emotional weight and makes it the visual punchline. The CTA line, Sell your used phone with ecoATM, uses an italic Sell to highlight the action verb and names the brand once more. Worth it ties everything back to value. Across the series, the formula is repeatable: one benefit word, one quote that proves it, one number that makes it tangible.
Visual design
The square splits into a top proof zone and a bottom message zone. The customer photo sits top right with rounded corners, overlapped by the gradient quote card on the left, creating depth and a natural reading path from quote to face. The yellow-to-mint gradient echoes the headline colour and stands out against the dark green background. Large type in the bottom half gives the benefit word enormous presence. The kiosk cut-out bottom right and the hand-drawn arrow keep the ad grounded in the physical product, while the logo bottom left closes the composition.
How to adapt this template for your brand
- Pick one benefit word your customers mention most and use it in a This is ___ headline.
- Choose a short real review that proves that benefit and includes a specific number.
- Place the quote on a gradient card overlapping a photo of the reviewer or a similar customer.
- Add a CTA line with an arrow pointing to your product or location visual.
- Duplicate the template for each benefit and test the variants against each other.
Tips for recycling ads on Meta
Runs well in the Meta feed at 1:1 and can be cropped to 4:5 for extra mobile real estate. Keep the headline readable at thumbnail size and let the primary text carry the emoji benefit list. Use a Get Directions CTA with a store-traffic or reach objective targeted around kiosk locations. For Google Display or Performance Max, upload the same layout as a 1200×1200 square and pair it with a short 30-character headline that repeats the cash benefit.
About this creative
This square ad is part of ecoATM's This is series, where each creative highlights one benefit through a testimonial. The top half combines a photo of a smiling middle-aged man with a grey beard in a denim shirt, holding up his phone in a cosy home setting with a soft yellow-to-mint gradient quote card that overlaps the image. The card carries a five-star review in dark text: Was so easy to turn my old phones laying around the house into cold hard cash—$196! The lower half switches to large type on the dark green background: This is in light green sans-serif, followed by cash in a big yellow-green italic serif. Below, an italic Sell leads into the line your used phone with ecoATM, and a hand-drawn mint arrow points to a cut-out of the white and green ecoATM kiosk on the right. The ecoATM logo and Worth it tagline sit bottom left. Each version in the series changes just one word, one person and one payout.
Meta ad · 338 × 600 · Recycling
Phone Recycling Testimonial Ad Template: This Is Cash
Part of ecoATM's This is series, this square ad pairs a five-star customer quote mentioning a $196 payout with a customer photo and the bold line This is cash. A kiosk arrow points to the next step. Use it as a template for testimonial ads built around one key benefit.
Added
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Details
Ad copy
Primary text
Recycle your used phone with us. 📱 Get instant cash. 💵 Help the planet. 🌎 Find an ecoATM near you
Description
Find an ecoATM kiosk near you
On-image text
"Was so easy to turn my old phones laying around the house into cold hard cash—$196!" ★★★★★ | This is cash | Sell your used phone with ecoATM | ecoATM | Worth it
Headline ideas for this template
- 1This is cash
- 2I got $196 for my old phone
- 3Real people, real cash: $196
- 4Five stars for selling my old phone
- 5Selling your phone is cash with ecoATM
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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