Key takeaways
- Format: Square testimonial with quote card, store photo and availability stat
- Best for: Showing convenience and store availability
- Hook: A customer wish answered by 7,000+ kiosks
- Reuse it: Pick a review asking for more availability and answer it with your location count
Available sizes
What is a testimonial ad?
A testimonial ad uses a real customer's words, such as a review, quote or comment, as the main message. It answers a buyer's doubts with social proof rather than brand claims, and works especially well when the testimonial is specific about who the customer is and what changed for them.
See all testimonial ads →Why this testimonial ad works
- 01
Turns a wish into proof
The quote asks for more locations, and the headline answers with 7,000 kiosks, creating a satisfying problem and solution.
- 02
Familiar retail partner
Showing a Walmart sign links ecoATM to a store most Americans visit every week.
- 03
Environmental motive in the customer's words
The quote makes the eco benefit feel like a genuine customer value rather than brand messaging.
- 04
Your favorite stores
This phrase makes kiosks feel close and convenient, part of errands people already run.
Full creative breakdown
Who this ad targets
This ad targets US shoppers who regularly visit large retailers such as Walmart and want convenient, responsible ways to get rid of old phones. It suits older millennials, Gen X and families, as well as eco-conscious consumers who care about e-waste. Location targeting around partner stores and interests in Walmart, recycling and sustainability fit well. As a social proof and availability ad, it works in consideration and retargeting stages.
Copywriting analysis
The quote is unusual: rather than praising a past experience, it expresses a wish for wider availability and gives an environmental reason. This makes it feel genuine and also highlights demand. The headline, Over 7,000 kiosks in your favorite stores, directly answers the quote and turns the customer's wish into reassurance. The italic emphasis on 7,000 kiosks makes the number pop. Your favorite stores is warm and personal, avoiding a list of retailers while still feeling specific thanks to the Walmart image. The visible AI-Generated label on the photo is a transparency choice worth noting for anyone reusing this format.
Visual design
The layout mirrors the This is series but swaps the sides, with the gradient quote card on the left and the photo on the right, which keeps the series fresh. The bright Walmart sign in blue and yellow adds a recognisable colour accent at the top right. The woman's white blouse keeps the photo light. The large headline below uses the series typography mix, and the curved arrow and kiosk cut-out guide the eye to the product. The dark green background ties everything together.
How to adapt this template for your brand
- Find a review where a customer asks for more availability or access.
- Place it on a gradient quote card next to a photo in a recognisable location.
- Answer the review with a headline that states your location count or availability.
- Italicise the number for emphasis.
- If you use AI-generated imagery, label it clearly as this ad does.
Tips for recycling ads on Meta
Runs well in the Meta feed at 1:1 and can be cropped to 4:5 for extra mobile real estate. Keep the headline readable at thumbnail size and let the primary text carry the emoji benefit list. Use a Get Directions CTA with a store-traffic or reach objective targeted around kiosk locations. For Google Display or Performance Max, upload the same layout as a 1200×1200 square and pair it with a short 30-character headline that repeats the cash benefit.
About this creative
This square testimonial ad flips the usual layout of ecoATM's series, with the quote card on the left and the photo on the right. The yellow-to-mint gradient card holds a five-star quote in dark text, in which a customer says she wishes the machines were in all the Walmart stores because it would help the environment if people had an easy way to dispose of old phones. The photo on the right shows a smiling woman with curly hair and glasses in a white ruffled blouse, holding a phone in front of a Walmart store sign, with a small AI-Generated label in the corner. The lower half carries the answer: Over 7,000 kiosks in your favorite stores, with 7,000 kiosks set in a mint italic serif. A curved arrow points to a kiosk cut-out on the right, and the logo and Worth it tagline sit bottom left. The quote voices a need, and the headline shows the brand already meets it.
Meta ad · 338 × 600 · Recycling
Testimonial Ad Template: Over 7,000 Kiosks in Your Favorite Stores
This square ecoATM ad pairs a five-star customer wish, that the machines were in every Walmart, with the answer: over 7,000 kiosks in your favorite stores. A smiling woman outside a Walmart grounds it in a familiar place. Use it as a template for testimonial ads that highlight availability.
Added
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Details
Ad copy
Primary text
Recycle your used phone with us. 📱 Get instant cash. 💵 Help the planet. 🌎 Find an ecoATM near you
Description
Find an ecoATM kiosk near you
On-image text
"I wish your machines were in all the Walmart stores, it would help the environment if people had a way to dispose of their old phones." ★★★★★ | Over 7,000 kiosks in your favorite stores | ecoATM | Worth it | AI-Generated
Headline ideas for this template
- 1Over 7,000 kiosks near you
- 2Recycle your phone where you already shop
- 3Your favorite stores have an ecoATM
- 4You asked for more kiosks. We have 7,000+.
- 5Find an ecoATM on your next store run
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
