Key takeaways
- Format: Local offer with problem question and pest photo.
- Best for: Multi-location service brands running city-specific campaigns.
- Hook: 'Pest problems?' plus a real roach and the city name.
- Reuse it: Name the city, ask the problem question and show the price large.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Local relevance
Including 'Phoenix' makes the ad feel personal and signals a local provider.
- 02
Visceral problem
A realistic roach triggers an instant emotional reaction.
- 03
Reassuring reply
'We've got you' answers the question with warmth and confidence.
- 04
Big, clear price
$49 is the second-largest element and easy to remember.
Full creative breakdown
Who this ad targets
The ad targets homeowners and renters in the Phoenix metro area, aged 25–60, who are dealing with roaches, scorpions, ants or other desert pests. It appeals to new movers to Arizona and price-sensitive households trying a new provider. The 'new customers only' label aims squarely at switchers and first-time buyers. Recent arrivals in the Phoenix metro unfamiliar with desert pests are especially receptive to the message.
Copywriting analysis
The copy follows a question-and-answer formula. 'Pest problems?' qualifies the audience instantly, and 'We've got you' is a casual, reassuring reply that makes the brand feel like a helpful neighbor. 'Initial pest control treatment' clarifies exactly what the $49 buys, reducing confusion. 'New customers only' adds exclusivity and qualifies the offer honestly. The city name adds relevance without extra words. Each line has a single job, so the ad reads in seconds without feeling crowded. The brush-stroke banner treatment around the qualifier also softens the fine print, making it feel friendly rather than legalistic, and keeps the overall voice consistent with Moxie's approachable, family-oriented brand.
Visual design
The layout is a strong vertical hierarchy: logo, city, headline, reassurance, offer, qualifier. The two-tone blue headline creates interest and ties to Moxie's palette. White space keeps it clean and readable. Brush-stroke underlines and banners add movement and a human feel. The cockroach on the right balances the left-aligned text and adds realism. The overall effect is clean, bright and easy to scan.
How to adapt this template for your brand
- Add your city or neighborhood name near the logo.
- Ask the problem as a short question in large type.
- Answer with a warm, reassuring line.
- Show the intro price big with a short description of what it includes.
- Add a realistic photo of the pest and a qualifier like 'New customers only'.
Tips for pest control ads on Meta
Run this 4:5 creative in Meta Feed with radius targeting around the named city. Create separate versions for each market, swapping only the city name. Add a 'Book Now' CTA to a city-specific landing page. On Google Display, use a square crop with the price and city prominent. Note that realistic insect photos may reduce engagement for some viewers, so test against an illustrated version.
About this creative
The creative uses a clean white background. At the top is the Moxie Pest Control logo in blue, followed by 'PHOENIX' between two thin rules, instantly localizing the ad. The headline 'PEST PROBLEMS?' is set in huge condensed type, with 'PEST' in bright blue and 'PROBLEMS?' in dark navy. Below, 'WE'VE GOT YOU.' appears in blue above a brush-stroke underline. The lower half carries 'Initial pest control treatment' in small navy caps and a giant blue '$49', with a blue brush-stroke banner at the bottom reading 'New customers only'. On the right, a realistic photo of an American cockroach, antennae extended, crawls across the layout. The roach makes the problem visceral, the city name makes it personal, and the price makes the solution easy. The white space and blue palette keep it clean and trustworthy, while the brush strokes add a hand-crafted, approachable touch.
Meta ad · 338 × 600 · Pest Control
Moxie Pest Control Phoenix $49 Offer Ad Breakdown
This portrait Moxie Pest Control ad targets Phoenix with a huge 'Pest Problems? We've got you.' headline, a $49 initial treatment price and a realistic cockroach on a white background. It is a clean, local Offer / Discount format for Meta Feed that combines geo-specific messaging with a low intro price.
Added
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Details
Ad copy
Primary text
Pest problems? We've got you, Phoenix. New customers get their initial pest control treatment for just $49. Book today with Moxie Pest Control.
Description
New customers only. Serving Phoenix.
On-image text
moxie Pest Control | Phoenix | PEST PROBLEMS? | WE'VE GOT YOU. | Initial pest control treatment | $49 | New customers only
Headline ideas for this template
- 1Pest Problems, Phoenix? We've Got You
- 2$49 Pest Treatment for New Customers
- 3Phoenix's Friendly Pest Pros
- 4Roaches? Not in Your Home.
- 5Start Pest-Free for Just $49
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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