Key takeaways
- Format: Team lifestyle photo with question-and-offer headline.
- Best for: National brands driving lead generation with free quotes.
- Hook: A direct question: 'Got pests?'
- Reuse it: Ask your audience's problem as a two-word question, then offer a free next step.
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Direct qualification
'Got pests?' instantly filters for people with an active problem.
- 02
Risk-free CTA
A free quote removes the cost barrier to taking the first step.
- 03
Professional team
Three uniformed pros convey reliability, scale and expertise.
- 04
Readable text band
White and red type on black is legible on any screen.
Full creative breakdown
Who this ad targets
The ad targets homeowners and renters, aged 25–65, with a current pest problem who are ready to compare options. Its broad, simple message suits national reach campaigns across Orkin's US markets. The free quote CTA appeals to price-conscious buyers who want to know costs before committing, and to people unfamiliar with pest control pricing. It also works for retargeting people who visited pest identification pages.
Copywriting analysis
The copy follows a classic two-line structure: problem question, then solution. 'Got pests?' is informal and conversational, echoing the famous 'Got milk?' format, and it immediately qualifies the audience. 'Get a free quote' repeats the 'Got/Get' sound, adding rhythm. 'Free' is one of the most persuasive words in advertising, and 'quote' sets expectations for a consultation rather than a sale. It is short enough to read in a second. The red highlight on the second line draws the eye to the offer. Because the message is generic, it scales across every market without edits.
Visual design
The composition is split into a photo zone and a text zone. The technicians are centered and walk toward the viewer, creating forward motion. The house and truck provide context. The solid black lower band acts as a clean canvas for the text, sized to fill the width. Red and white type match Orkin's brand. The photo's soft natural light keeps it approachable and real.
How to adapt this template for your brand
- Photograph your team walking confidently toward the camera at a client home.
- Add a solid band in a dark or brand color below the photo.
- Write a two-word problem question in white.
- Add a free, low-risk CTA in your brand accent color.
- Test team shots against single-technician photos.
Tips for pest control ads on Meta
Use a lead generation or conversion objective on Meta, linking to a short quote form or instant form. Keep the text band above the bottom 20% to avoid the CTA overlay in Stories. On Google Performance Max, pair it with search themes like 'pest control near me'. Test a version naming specific pests. Ensure the quote form loads fast on mobile.
About this creative
The upper two thirds of the creative is a photo of three Orkin technicians – two men and a woman – in crisp white shirts with the red diamond logo, dark ties and khaki trousers, walking toward the camera on a sunny suburban street. Behind them sit a two-storey house, spring trees and a white Orkin truck with the red diamond partly visible. The lower third is solid black with two lines of bold condensed capitals: 'GOT PESTS?' in white and 'GET A FREE QUOTE' in Orkin red. The image communicates professionalism, diversity and teamwork; the 'walking out together' pose evokes a confident crew arriving to handle a job. The copy is an ultra-simple question and answer: identify the problem, then offer a risk-free next step. The heavy black band makes the text readable and leaves room for the Stories CTA, while the red keeps it unmistakably Orkin.
Meta ad · 338 × 600 · Pest Control
Orkin 'Got Pests? Get a Free Quote' Ad Breakdown
This vertical Orkin ad shows three uniformed technicians walking confidently from a suburban home with a branded truck behind them, above a black band reading 'Got pests? Get a free quote'. It is a direct, Lifestyle format for Meta Stories and Reels that combines team credibility with a no-risk CTA.
Added
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Details
Ad copy
Primary text
Got pests? Orkin's trained technicians are ready to help. Get a free quote today and find out how we can protect your home.
Description
Trusted pest control from Orkin's trained pros.
On-image text
GOT PESTS? | GET A FREE QUOTE
Headline ideas for this template
- 1Got Pests? Get a Free Quote
- 2Pest Problem? Free Quote in Minutes
- 3Trusted Pros, Free Quotes
- 4See What Pest Control Costs – Free
- 5Get Rid of Pests. Start With a Free Quote.
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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