Key takeaways
- Format: Multi-image product shot of architectural renders with a premium logo.
- Best for: Commercial real estate, new office buildings, venues and coworking spaces.
- Hook: A landmark view through the window proves the prime location instantly.
- Reuse it: Show three key spaces in one frame and include a recognisable local landmark.
Available sizes
What is a product shot ad?
A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.
See all product shot ads →Why this product shot ad works
- 01
Location proof
The Helsinki Cathedral in the window communicates a prime address better than any copy could.
- 02
Three spaces, one glance
Lounge, office and terrace images show the full offering without needing a carousel.
- 03
Premium brand feel
The serif logo, sun emblem and muted green palette match the luxury positioning.
- 04
Clear destination
Putting the URL on the image helps recall for a considered, high-value purchase.
Full creative breakdown
Who this ad targets
The ad targets CEOs, CFOs, facility managers and workplace strategists at established companies, law firms, consultancies and financial institutions looking for prestigious office space in central Helsinki. Commercial real estate brokers and relocation advisers are also an audience. These decision makers care about location, employer image, client impressions and workplace quality to attract staff back to the office. LinkedIn targeting by seniority and company size suits this high-value B2B decision.
Copywriting analysis
The copy is aspirational and status-driven. 'Ainutlaatuinen tilakokemus' (unique spatial experience) shifts the message from square metres to how the space feels. The phrase about defining a new quality level for city centre offices positions Apollo as a benchmark, appealing to companies that want to signal success. The address Eteläesplanadi 10 is itself a selling point, given its prestige in Helsinki. The URL acts as a soft call to action. The tone is confident and formal, matching the premium real estate audience and avoiding pushy sales language.
Visual design
The layout layers a large hero render with two framed thumbnails, creating a collage that feels like a brochure. Warm natural light, wood and cream textures communicate quality. The deep green footer gives the text a calm, upscale background and contrasts with the bright images. A mustard address label adds a touch of gold. Serif typography for the logo and clean sans-serif for body copy combine heritage and modernity.
How to adapt this template for your brand
- Pick your three most impressive spaces or features to show in one frame.
- Include a recognisable landmark or view that proves the location.
- Use a calm brand colour strip for the message and URL.
- Write a short line about the experience or quality standard, not square metres.
- Test a carousel version with one space per card and a floor plan card.
Tips for real estate ads on LinkedIn
On LinkedIn, target C-level, HR and facility management titles at companies with 50+ employees in the Helsinki area. Use the single-image ad for awareness and a carousel for deeper engagement. Add a lead form for viewing bookings. Retarget website visitors with available floor sizes and move-in dates. On Meta, consider running it on Instagram to reach brokers and design-conscious founders.
About this creative
This square LinkedIn ad promotes Apollo, a premium office building at Eteläesplanadi 10 in central Helsinki. The top two thirds show a photorealistic render of a bright, high-ceilinged lounge with wooden slatted ceiling, floor-to-ceiling windows, cream armchairs and plants. Through the windows, Helsinki Cathedral's green dome is visible, instantly anchoring the location. Business people sit and talk, giving the space life. A thin-line sun emblem and elegant serif 'APOLLO' logo sit at the top centre, with the address in a mustard label. Below, two framed smaller renders show a private office with arched windows, glass partitions and a spiral staircase, plus a sunny rooftop terrace overlooking the city. The bottom strip is deep forest green with white text: a unique spatial experience that defines a new quality level for city centre offices, followed by the URL Apollontalo.fi. The ad sells prestige, location and design to decision makers.
LinkedIn ad · 338 × 600 · Real Estate
Office Space Ad Example: Apollo Eteläesplanadi 10
This Apollo ad markets premium office space at Eteläesplanadi 10 in central Helsinki. The product shot format combines three photorealistic renders of a lounge, an office and a rooftop terrace with an elegant logo. Use it as a template for commercial real estate, coworking or venue ads where the space itself sells.
Added
All brand names and logos are property of their owners. Adplaylist is not affiliated with or endorsed by these brands.
Details
Ad copy
Primary text
Helsingin ytimessä, Esplanadin varrella, avautuu uusi toimistotalo Apollo. Ainutlaatuiset tilat, kattoterassi ja näkymät tuomiokirkolle – tervetuloa tutustumaan.
Description
Vuokraa toimisto Apollosta – Eteläesplanadi 10
On-image text
Apollo. Eteläesplanadi 10. Ainutlaatuinen tilakokemus, joka määrittelee keskustan toimistojen uuden laatutason. Apollontalo.fi
Headline ideas for this template
- 1Toimisto Esplanadin sydämessä
- 2Uusi laatutaso Helsingin keskustaan
- 3Näkymä tuomiokirkolle, tila menestykselle
- 4Varaa esittely Apollon toimitiloihin
- 5Kattoterassi, jota tiimisi rakastaa
