Key takeaways
- Format: Hub-and-spoke diagram with colour-coded funnel stage callouts.
- Best for: B2B SaaS, data and martech products explaining an abstract feature.
- Hook: 'Behind every account, real buyers' reframes cold data as people.
- Reuse it: Turn your product's core concept into a simple diagram with real faces and labels.
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
Humanises data
Real faces replace dashboards, reminding marketers that intent signals come from people they can sell to.
- 02
Funnel in one glance
Colour-coded labels map interest, consideration and decision, a framework every B2B marketer already knows.
- 03
Contrast in headline
The black-to-teal switch highlights 'real buyers' and makes the key message pop.
- 04
Clean, bright layout
The airy background and generous spacing stand out in LinkedIn's feed and feel premium.
Full creative breakdown
Who this ad targets
The ad targets B2B marketing leaders, demand generation managers, ABM specialists and revenue operations teams at mid-market and enterprise software companies. These buyers already use intent data but struggle to turn account-level signals into action. They care about pipeline, sales alignment and reaching the whole buying committee. The brand awareness objective suggests Intentsify wants to own the 'buying group' narrative among people evaluating ABM and intent tools.
Copywriting analysis
The headline uses a contrast structure: 'Behind every account' sets up the familiar ABM concept, and 'real buyers' delivers the twist. The period after 'real buyers' adds confidence. The subline clarifies the product benefit in plain language, using industry terms like 'buying groups' and 'signals' that resonate with the expert audience without overexplaining. Funnel labels add meaning to the diagram without extra sentences. There is no CTA on the image, which fits a brand awareness goal focused on reframing how marketers think about intent.
Visual design
The design uses a light, minimal canvas with faint arches that add depth. Bright pink, blue and green circles create a cheerful, energetic palette while staying on brand. Black-and-white portraits keep the colour coding clear. Lines connecting faces to a central logo visualise the platform as the hub. Rounded label pills and floating dots soften the technical concept. Text sits top left in large, bold type for fast reading.
How to adapt this template for your brand
- Identify the single concept that makes your product different.
- Visualise it as a diagram with real faces or objects instead of abstract icons.
- Colour-code groups and add short labels from a framework your audience knows.
- Write a two-part headline that sets up the familiar idea and adds a twist.
- Create follow-up ads that zoom into each stage of the diagram.
Tips for saas ads on LinkedIn
On LinkedIn, target job titles such as demand generation, ABM and marketing operations at software companies with 200+ employees. Use this creative for awareness, then retarget engaged viewers with a demo or case study ad. Test a document ad that expands the diagram. On Google Display, crop to landscape and keep the headline. Measure engagement and view-through rather than direct conversions for this awareness creative.
About this creative
This square LinkedIn brand awareness ad from Intentsify, a B2B intent data company, explains its product with a simple network diagram. The background is a very pale mint with large faint arch shapes. At the top right sits the Intentsify logo with its multicoloured bar icon. A bold black headline reads 'Behind every account,' followed by 'real buyers.' in teal green. A subline explains: 'See the buying groups behind the signals.' The lower half shows a hub-and-spoke diagram: a central circle with the bar icon connects to seven black-and-white portrait photos of diverse professionals framed in pink, blue and green circles. Each colour group carries a label: Interest in pink, Consideration in blue and Decision in green, mapping the classic funnel to individual people. Small coloured dots add playfulness. The ad turns the abstract idea of buying-group intent into a human, easy-to-grasp picture that B2B marketers recognise immediately.
LinkedIn ad · 338 × 600 · SaaS
Intent Data Ad Example: Intentsify Buying Group Creative
This Intentsify ad builds awareness for its B2B intent data platform. A feature callout diagram links portrait photos of buyers to interest, consideration and decision stages around a central logo. Use it as a template for SaaS products that need to explain an abstract concept in one simple visual.
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Details
Ad copy
Primary text
Account-level intent only tells you half the story. Intentsify shows you the buying group behind every signal – who is researching, who is comparing and who is ready to decide.
Description
Buyer-level intelligence for B2B marketing and sales
On-image text
Intentsify. Behind every account, real buyers. See the buying groups behind the signals. Interest. Consideration. Decision.
Headline ideas for this template
- 1Accounts don't buy. People do.
- 2Find the buying group before your competitors do
- 3Intent data with real names and faces
- 4Know who is ready to buy, not just which account
- 5Turn intent signals into buying committees
