A clean end card that claims Project Pulse as something only Power customers get.

Key takeaways

Format: Minimal logo end card with an exclusivity claim
Best for: Closing frame of carousels or videos and brand recall in retargeting
Hook: The word 'Exclusively' frames a feature as a reason to choose the brand
Reuse it: Use your logo, brand gradient and one line naming what only you offer

Available sizes

Meta Stories/Reels (9:16)338 × 600 · JPG

What is a feature callout ad?

A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.

See all feature callouts ads →

Why this feature callouts ad works

01
Exclusivity
'Exclusively from' turns a service feature into a competitive advantage that rivals can't claim.
02
Brand recall
A large, centered logo on clean space gives the viewer one thing to remember.
03
Fits a sequence
As an end card it closes the story started by the app and tracking frames.
04
Premium calm
The soft gradient and lots of white space feel trustworthy and high end.

Full creative breakdown

Who this ad targets

US homeowners who have already seen Power's Project Pulse or product ads and are comparing remodeling contractors. It is aimed at the consideration and retargeting stage, where the viewer knows they want windows, roofing or siding and needs a reason to choose one company. Homeowners who value organisation and accountability from a contractor are the main audience.

Copywriting analysis

The copy is a single line with no verb: 'Exclusively from Power Home Remodeling'. The word 'exclusively' does the work, implying that what came before in the sequence, the Project Pulse app, is unique to this company. Repeating the full brand name next to the logo is deliberate for recall. On its own the card says little, so it depends on the primary text, 'Are you ready to turn one day into day one?', and on the earlier frames to explain what is exclusive.

Visual design

Pure typographic and logo layout with no imagery. A top-to-bottom gradient from sky blue to near white gives depth without distraction. The navy logo is the only dark mass, so the eye lands on it first, then drops to the centered three-line headline in spaced uppercase sans-serif. Generous margins and symmetry create a calm, premium feel that matches the other cards in the set.

How to adapt this template for your brand

Pick the one feature or service only your brand offers.
Set your logo large and centered on a brand-color gradient.
Add one 'Exclusively from…' or 'Only at…' line below it.
Use it as the last card of a carousel or the end frame of a video.
Test it as a standalone retargeting ad against a version that names the feature.

Tips for home improvement ads on Meta

Run this square on Meta Feed (Facebook and Instagram), where 1:1 holds attention in a scrolling feed and the bottom text band stays clear of UI overlays. Keep the on-image line short so it reads on mobile without zooming, and let the primary text carry the offer. On Google Display and Demand Gen, upload it as a square asset next to a landscape crop. On LinkedIn it suits homeowner-focused retargeting more than cold B2B audiences.

About this creative

The creative is a minimal brand card on a vertical gradient that runs from medium sky blue at the top to almost white at the bottom. In the upper center sits the Power Home Remodeling logo: a navy hexagon-like shape with an arrow notch, with POWER in bold white letters and 'Home Remodeling' in small type beneath, plus a registered trademark mark. In the lower third, three centered lines in wide-spaced navy capitals read 'Exclusively from Power Home Remodeling'. There is no photo, product or person, only the logo, the line and plenty of empty space. In context with the other Project Pulse creatives, it acts as the last frame of a carousel or video, telling viewers that the app is a differentiator they can only get by choosing Power. The calm, airy look positions the brand as premium and trustworthy rather than discount-driven.

Meta ad · 338 × 600 · Home Improvement

Exclusively From Power Home Remodeling: Logo End Card Ad

This minimal square creative from Power Home Remodeling places its logo on a soft blue gradient with the line 'Exclusively from Power Home Remodeling'. It works as the closing card of a carousel or video that introduces the Project Pulse app, turning a feature into a reason to pick this contractor over competitors.

Added 10 Oct 2026